Devika Prabhu — CEO
Sr. Business Leader in the Entertainment Content & Subscription based Industry having led critical business & P&L mandates with 25+ yrs of exp helping brands across categories stay culturally relevant and grow with purpose. Indepth exp. in creating & monetizing cross format, multi-platform IP assets primarily in the kids/family space that include sourcing & reimagining global IP’s for Disney Star, Hotstar, Jio Star & Sony Recognized as a thought leader to connect global thinking with the Indian culture. Successfully translated cultural trends & insights (especially among Kids & Families) into compelling IPs, Brand ideas & GTM strategies ► India Liaison for Global Programming & IP Teams: Served as the India liaison for Disney’s global programming & IP teams—presenting strategy roadmaps, localizing launches across platforms ► Format Acquisitions & Strategic Partnerships: Spearheaded format Acquisitions & Strategic Partnerships for Sony across borders, managing multimillion-dollar programming budget to bring marquee formats to India & define the brand's prime-time identity ► Pioneered Anime Fandom in India from Niche to Nation-Wide: Recognized anime’s potential well before it was mainstream in India & developed the ecosystem that made it a cornerstone of youth culture Key Roles @ Disney Star, Jio Star ► VP & Business Head – Kids & Infotainment ► Executive Director & Head of Product – Kids, Youth, Movie Multiplex ► Director - Programming & Acquisitions, Disney Multiplex ► Associate Director - Programming & Acquisitions Experience Landscape: ► Strategic Business Growth: Spearheaded multi-channel expansion for Disney Kids & Nat Geo, driving leadership in Content, Branding & Revenue Growth ► Digital Transformation & Engagement: Led digital-first initiatives, boosting Nat Geo’s digital community & exceeding revenue targets ► Content & Audience Strategy: Revamped local animation to develop an in house expertise & strengthened Disney’s regional storytelling, driving record-breaking viewership ► Strategic Partnerships & Revenue: Engineered an innovative kid-centric platform. Built a partnership revenue based model for Infotainment ► Brand Positioning: Elevated brand impact through award-winning campaigns, shaping inclusive industry policies & leading large-scale industry collaborations ► Content & IP Development: Deep understanding of Gen Alpha, Gen Z, & family audiences with a trend-led, culturally nuanced approach ► Cross-Platform Marketing & Engagement: Leading integrated campaigns that cut across storytelling, digital innovation & experiential touchpoints
Stackforce AI infers this person is a leader in the Entertainment industry with a focus on content strategy and business growth.
Location: Mumbai, Maharashtra, India
Experience: 24 yrs 5 mos
Skills
- Business Strategy & Development
- P&l Management
- Content Strategy
Career Highlights
- Over 25 years of experience in entertainment industry.
- Pioneered anime fandom in India, shaping youth culture.
- Expert in strategic partnerships and content monetization.
Work Experience
Culver Max Entertainment Private Limited (Sony Pictures Networks India)
Business Head, Hindi Movies (2 mos)
JioStar
Vice President & Business Head - Kids, Youth & Infotainment TV (6 yrs 1 mo)
The Walt Disney Company
Executive Director & Head - Content, Marketing & Product, Disney Media Networks India (2 yrs 1 mo)
Executive Director Programming & Acquisitions: Disney UTV Media Networks (2 yrs 3 mos)
Director & Head - Programming & Acquisitions, Kids TV Channels (2 yrs 8 mos)
Associate Director - Programming & Acquisitions, Kids Channels (3 yrs 6 mos)
SET India Pvt. Ltd. / Multi Screen Media Pvt. Ltd.
Asst. Vice President - Strategic Planning and Research (7 yrs 8 mos)
Education
Post Graduate Masters in Marketing at University of Mumbai
M.Com in Banking and Finance at University of Mumbai
