Rachael Marshall Watkins

CEO

Santa Barbara, California, United States10 yrs 4 mos experience
Highly StableAI Enabled

Key Highlights

  • Proven track record in driving GTM strategies.
  • Expertise in offensive cybersecurity and channel partnerships.
  • Successful in scaling revenue through innovative solutions.
Stackforce AI infers this person is a Cybersecurity expert with a strong focus on GTM strategies and channel partnerships.

Contact

Skills

Core Skills

Go-to-market StrategyProduct ManagementChannel PartnersCustomer SuccessCybersecurity

Other Skills

Market Expansion StrategiesAI Pentest DemandGTM StrategyPartnership DevelopmentChannel DevelopmentMarket AnalysisRevenue GrowthCloud MarketplaceTechnical Solutions DesignPartner EnablementJoint Solutions DevelopmentPre-sales SupportGTM ProcessesTechnical TrainingCustomer Success Management

About

Strategic operator focused driving product, GTM, and channel programs in offensive cybersecurity.

Experience

10 yrs 4 mos
Total Experience
5 yrs 1 mo
Average Tenure
1 mo
Current Experience

Runsybil

Head of GTM

Mar 2026Present · 1 mo

Synack, inc.

5 roles

Product Manager – GTM Strategy Lead

Feb 2025Feb 2026 · 1 yr

  • Design and execute market expansion strategies to grow Synack’s addressable market — including new offerings tailored for emerging AI pentest demand, scalable delivery models, and marketplace distribution — driving early traction and pipeline growth.
  • Lead product management and GTM strategy for Synack’s partner-sold AI solutions across VAR, MSSP, and cloud marketplace channels; shaped key features, packaging, and route-to-market ahead of 2025 commercial launch.
  • Architect and drive the MSSP business development strategy for Synack’s AI solutions, sourcing and negotiating partnerships and managing key alliances to expand Synack’s partner ecosystem and sales pipeline.
Market Expansion StrategiesAI Pentest DemandProduct ManagementGTM StrategyPartnership DevelopmentGo-to-Market Strategy

Senior Manager – Channels & Alliances, Technical GTM

Feb 2024Jan 2025 · 11 mos

  • Developed and executed new routes to market across Synack’s partner ecosystem—including VARs, MSSPs, consultancies, systems integrators, and cloud providers.
  • Scaled Synack’s channel business into a material revenue driver, with partner-led deals outperforming direct sales on deal velocity, margin, and retention.
  • Analyzed historical scoping and performance data to design and launch a new suite of advanced testing offerings—contributing to accelerated revenue attainment and improved customer retention.
  • Built and launched tailored offerings on Azure and GCP marketplaces in collaboration with cross-functional teams, opening access to new cloud buyer channels and higher new logo ASP.
  • Led comprehensive evaluation of MSSP route-to-market strategy, synthesizing market opportunity and operational considerations to drive executive alignment and resource investment.
Channel DevelopmentMarket AnalysisRevenue GrowthCloud MarketplaceChannel PartnersGo-to-Market Strategy

Lead Solutions Architect - Global Channel and Alliances (pre-sales)

Promoted

Feb 2021Jan 2024 · 2 yrs 11 mos

  • Served as the primary technical resource for Synack’s global partner sales efforts—designed joint solutions, led enablement programs, and supported accelerated partner-led deal cycles.
  • Designed and launched joint Synack + Microsoft solutions across multiple industry verticals—drove early pipeline generation and full renewal of joint opportunities.
  • Developed a new Synack testing product aligned with Microsoft’s cloud security framework, contributing to industry recognition as a Microsoft Security Trailblazer Award finalist.
  • Created and delivered a “Partner Masterclass” program for cross-functional field teams; built core enablement tools that helped drive significant growth in channel-led sales.
Technical Solutions DesignPartner EnablementJoint Solutions DevelopmentChannel PartnersProduct Management

Solutions Architect - Commercial Markets Lead (pre-sales)

Jan 2020Jan 2021 · 1 yr

  • Served as the first SA for Synack’s Commercial segment, building the global presales motion and scalable GTM processes to support mid-market growth. Led Synack’s SA organization in new logo wins as a rookie SA.
  • Partnered with Product Marketing to launch segment-specific packaging and low-touch offerings, while supporting AE ramp through weekly technical/product trainings; attained 160% of quota within 9 months.
Pre-sales SupportGTM ProcessesTechnical TrainingProduct ManagementGo-to-Market Strategy

Senior Customer Success Manager - Enterprise

Apr 2018Jan 2020 · 1 yr 9 mos

  • Managed a $5M book of business, serving as a strategic advisor to enterprise customers on pentesting programs; aligned cross-functional teams around customer goals, technical requirements, test execution.
  • Proposed and launched a new contractor model to offload manual CSM tasks, resulted in material time savings in year 1; led sourcing, onboarding, and system setup, ultimately converting one contractor to a FTE.
  • Developed data-driven scoping and planning model to improve deal sizing, test utilization, and renewals; achieved 100% contract consumption and 96% renewal rate across my client portfolio.
Customer Success ManagementData-Driven PlanningContract ManagementCustomer SuccessProduct Management

Deloitte

2 roles

Senior Consultant, Life Sciences / Health Care

Promoted

Aug 2017Apr 2018 · 8 mos · San Francisco Bay Area

  • • Managed third-party risk and cybersecurity assessments for ~10 clients, with a focus on Fortune 500 pharma and med device firms across 3 PPMD-led teams, specializing in supply chain risk and security.
Risk AssessmentCybersecurity ConsultingCybersecurity

Consultant

Aug 2015Aug 2017 · 2 yrs · San Francisco Bay Area

  • • Built and operationalized risk models for digital supply chains and served as lead analyst on year long security review of all customer-facing web apps at a F500 medical device company.
Risk ModelingSecurity ReviewCybersecurity

Education

University of Notre Dame

Master of Science (M.S.) — Technology Entrepreneurship

University of Arizona

Bachelor of Science (B.S.) — Biomedical Engineering with Honors

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