Jan 2023 – Present · 3 yrs 4 mos

• Youtubeneur Hub — Founder & Lead Mentor (2023 – Present, Remote/Delhi)
• Developed the Digital Authority Machine™: Created a proprietary framework to help professionals and businesses build digital authority and monetise their expertise through memberships, courses and consulting.
• High‑converting masterclasses: Designed and delivered a series of live and automated webinars with 10–20 % conversion rates, growing a paid membership base and generating six‑figure revenue.
• Scaled community engagement: Established a free community of 400+ members and a paid membership cohort; increased weekly active users from 40 % to 70 % via daily prompts, spotlight wins and live Q&A sessions.
• Optimised content & operations: Performed content audits, gap analyses and developed style guides to ensure alignment with member needs and business goals.
• Expanded revenue streams: Integrated affiliate partnerships (e.g. Skool) into the curriculum, adding recurring revenue while creating additional value for members.
• Consulted 1:1: Delivered personalised consulting to business owners and creators, crafting digital‑authority roadmaps that improved their lead flow and online visibility.

Aug 2017 – Present · 8 yrs 9 mos

• Peepoye Network — Founder & CEO (Aug 2017 – Present, Gurugram)
• Built a 1 MN+ community: Conceived and grew Peepoye from a passion project into a multi‑platform brand, delivering social commentary, infotainment and educational content to a million‑plus subscribers.
• Innovated with green‑screen & AI: Introduced green‑screen production and AI‑assisted editing long before they became mainstream, increasing production efficiency and enabling a consistent publishing cadence.
• Drove brand partnerships: Collaborated with consumer brands to weave authentic storytelling into campaigns that boosted reach and engagement—without selling out.
• Optimised social platforms: Crafted comprehensive strategies for YouTube, Instagram, Facebook and Twitter, optimising profiles, posting schedules and hashtags; this data‑driven approach tripled average watch time and accelerated channel growth.
• Nurtured influencer network: Built a network of content creators and influencers, negotiated collaborations, and tracked campaign performance to ensure ROI for both parties.
• Led a lean team: Managed a small production and editorial team, overseeing scriptwriting, filming, editing and publishing while maintaining a distinct brand voice and clear audience focus.