May 2019 – Nov 2023 · 4 yrs 6 mos · Greater Seattle Area

• F5 is a multi-cloud application services and security company committed to bringing a better digital world to life. F5 partners with the world’s largest organizations to secure and optimize every app and API anywhere—on premises, in the cloud, or at the edge.
• I was responsible for a diverse global team that included the data office, marketing, and customer engagement functions. Focusing on modernizing our data practices to enable a data-driven culture across F5, I led organizational transformation efforts to digitize the customer experience end-to-end so they could enjoy an optimal blend of self-serve and personal engagement that delivers exceptional software and SaaS growth at scale.
• My marketing focus included brand, demand, communications, voice of the customer, and customer advocacy disciplines to increase awareness, enable frictionless experiences, and build our fan base.

Apr 2019 – Present · 7 yrs · Greater Los Angeles Area

• Since its founding in 2001, BlackLine (Nasdaq: BL) has become a leading provider of cloud software that automates and controls financial close and accounting processes. My experience in go-to-market transformation to scale iconic brands serves to pivot the company through its next growth phase.

Aug 2018 – Mar 2019 · 7 mos · Greater Seattle Area

• Marketo is a marketing automation platform that lets you streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and grow revenue faster.
• As President of Marketo, I optimized functions crucial to helping customers realize value, including commercial sales, customer success, professional services, and support services to scale growth. Once Adobe acquired us, I led the go-to-market integration, assuming the role of General Manager for this business unit, and kicked off the end-to-end strategy efforts to drive scale among SMBs for Adobe’s B2B portfolio.

Aug 2017 – Aug 2018 · 1 yr

• As the company’s first Chief Digital Marketing Officer (CDMO), I led the global digital transformation efforts to scale demand for SAP’s portfolio of products, primarily focused on cloud growth.

Jun 2016 – Aug 2017 · 1 yr 2 mos

• As the Chief Marketing Officer for SAP's Small-to-Midsize Business Unit, I established the strategy and digital transformation efforts to build awareness and demand for SAP’s SMB offerings directly, and through partners, to scale growth.

Oct 2015 – May 2016 · 7 mos · Greater Seattle Area

• Initially starting with the company as a consultant, I transitioned to this role to successfully launch the first Amazon Books store in Seattle, Washington in November 2015. This concept leveraged the wealth of data from Amazon's online platform to curate a selection of books, games, gifts, and devices in a brick-and-mortar experience.
• I led the marketing and merchandising of the stores to increase traffic, flow, basket size, and repeat visits.

Jan 2013 – Oct 2015 · 2 yrs 9 mos · Austin, Texas Area

Jan 2013 – May 2013 · 4 mos · Greater Seattle Area

Jul 2009 – Jun 2012 · 2 yrs 11 mos · Redmond, Washington

• In line with Microsoft’s mission to help consumers achieve more, Microsoft Stores were established to guide consumers and small businesses in exploring Microsoft technologies through in-store experiences.
• I led the marketing and merchandising efforts for the stores to maximize traffic, basket size, and repeat visits. This included the entire immersive experience in terms of the interactive 270-degree video walls, interactive in-store experience design, and product merchandising.
• Prior to this, I served in a variety of channel and product management roles across Microsoft, principally within the Windows business group.

Apr 2008 – Jun 2009 · 1 yr 2 mos · Redmond, Washington

Mar 2007 – Mar 2008 · 1 yr · Redmond, Washington

Dec 2005 – Feb 2007 · 1 yr 2 mos · Redmond, Washington

May 2000 – Dec 2005 · 5 yrs 7 mos

• Gartner delivers actionable, objective insight to executives and their teams, enabling faster, smarter decisions and stronger performance on an organization's mission-critical priorities. Our team’s goal was to answer the business questions that will shape the future, as we analyzed and forecasted trends in the technology market.
• In a time characterized by the rapid expansion of the internet, the recognition of data's value, and the growing importance of online commerce, I established Gartner’s data-driven Small and Medium-sized Business (SMB) practice to benefit businesses and vendors alike, with a focus on e-commerce strategy.

Jul 1994 – Apr 2000 · 5 yrs 9 mos

• Accenture is a management consulting firm, offering advisory services to organizations across various industries to help them solve complex business challenges. During this period of significant global expansion for the company, our focus was on strategy, operations, and management practices.
• I specialized in the change management aspects of M&A activities in financial services, optimizing the structure and processes of newly merged teams. As the internet emerged, I also drove online lending strategies for financial institutions.