Dec 2018 – Mar 2020 · 1 yr 3 mos · Bengaluru Area, India · On-site

• Supported the Australian market in executing Email campaigns for leading beverage brands including Corona, Victoria Bitter, Carlton Dry, and Pure Blonde.
• Designed and developed responsive HTML email creatives and deployed campaigns using Salesforce Marketing Cloud (ExactTarget).
• Built and managed automated and targeted customer journeys using Salesforce Journey Builder.
• Implemented AMPscript-based personalization and created forms within SFMC to improve relevance and engagement.
• Performed audience segmentation using Data Extensions, applying business rules and targeting logic to support campaign objectives.
• Created and optimized SQL queries to segment, filter, deduplicate, and refresh subscriber data across multiple Data Extensions.
• Executed A/B and multivariate testing strategies, including 10/10/80 and 50:50 subject line testing, to optimize email performance.

Jan 2018 – Nov 2018 · 10 mos · Bengaluru Area, India

• Collected and validated campaign requirements and documentation from the client IKEA, ensuring clarity and alignment before execution.
• Developed and deployed email marketing campaigns using Oracle-Responsys.
• Executed multiple testing strategies including 10/10/80 subject line testing, 50:50 A/B tests, creative testing, and pre-header testing to improve engagement.
• Performed data segmentation using SQL queries and implemented geo-targeting to deliver region-specific campaigns.
• Built and deployed personalized and dynamic email campaigns to enhance customer relevance.
• Updated and modified HTML email creatives to ensure compliance with CAN-SPAM regulations and brand guidelines.
• Conducted email rendering tests using Litmus to ensure cross-client and cross-device compatibility.
• Performed comprehensive QA checks including white-box testing, link validation, landing page accuracy, and alt-text verification.

Mar 2015 – Jan 2018 · 2 yrs 10 mos · Bengaluru Area, India · On-site

• Collaborated closely with the offshore New York team, ensuring seamless coordination across geographies for email campaign execution.
• Gathered campaign requirements and documentation from marketers and prepared CSF (Campaign Specification Forms) for email campaigns.
• Designed and built HTML email templates and deployed campaigns using Salesforce Marketing Cloud (ExactTarget).
• Partnered with offshore teams to set up and manage customer journeys in Salesforce Journey Builder.
• Managed email campaigns involving New York–based vendors such as CheetahMail and Axiom, coordinating with external vendors and internal data processing teams.
• Prepared and reviewed campaign readiness checklists to ensure smooth and compliant deployments.
• Conducted thorough email QA including white-box testing, link validation, landing page accuracy checks, and alt-text verification.
• Tracked, analyzed, and reported campaign performance metrics, sharing insights with stakeholders to support optimization.

Jun 2014 – Feb 2015 · 8 mos

• Collected and validated campaign requirements and documentation from clients including E*TRADE, JetBlue Airways, Nickelodeon, and Staples.
• Developed front-end HTML email creatives and executed back-end SQL queries to support campaign targeting and deployment.
• Built filter logic and supplementary data tables to enable accurate audience segmentation and accurate campaign execution in Oracle-Responsys.
• Prepared and reviewed pre-deployment checklists to ensure campaign readiness and compliance.
• Conducted comprehensive email QA including white-box testing, link validation, landing page accuracy checks, and alt-text verification.
• Performed retesting based on QA feedback and communicated test status updates to the QA team to ensure timely approvals.

Nov 2013 – May 2014 · 6 mos