Jul 2016 – Oct 2023 · 7 yrs 3 mos · Munich Area, Germany

• 2017: building and driving the German Pilot to successfully land Strategic Alliances with Tech-Agencies on Azure as Microsoft Agency Partners. Responsible for market making, communication, cloud evangelism, internal processes and core principles of those strategic alliances.
• 2018: Expanding responsibility for the global pilot "Strategic Alliances with Digital Agencies on Azure"
• 2019: Successful landing of the global pilot. Focusing on standardization of digital agency partners to existing Microsoft partner ecosystem, processes and workflows.
• 2020/2021: Lead existing agency partners to growth in success as dedicated agency partner development manager, Subject Matter Expert for marketing automation, CX and agency market.
• 2022: Expansion of Agency Partners across clouds.

Nov 2014 – Jan 2016 · 1 yr 2 mos · Frankfurt am Main, Deutschland

• New Business Lead
• Implementation of standards and processes within Client Relations
• Active support of global change process
• Adaption of global strategies to the D/A/CH market
• Strengthening of digital competencies, technical Sales and license business
• models, Product Development within Ad Technology
• Integration of Customer Excellence initiatives/ programs
• Lead D/A/CH for Global Growth team (Global Pitch Team)
• Support of PR and agency marketing

May 2011 – Aug 2014 · 3 yrs 3 mos

• Set-Up, development and continuation of new sales department and new
• business relations (Clients/ Partner) including Set-Up of sales processes,
• strategies, internal and external communication and implementation of
• salestools as salesforce
• Identification and acquisition of potential clients (external)
• Key Account management of TOP10 clients
• Responsible for overall sales cycle from acquisition to negotiation of contracts
• (on C-Level) till closing and project kick-off
• Positioning and Selling of the broader portfolio (Consulting, eCommerce)
• Lead in Marketing & PR (image shift)
• Lead in Partner-Management incl. strengthening Partnerships, Set-Up of
• processes with partners like Google, Adobe, Telefonica, Compuware, a.o.
• Responsibility of two cost centers (Sales/ Marketing)
• Disciplinary leadership, Budget-Responsibility, KPI driven

May 2009 – Apr 2011 · 1 yr 11 mos

• National and international Sales
• Responsible for overall sales cycle from acquisition to negotiation of contracts (on C-Level) till closing and project kick-off
• Key Account Director
• Development, definition and realisation of sales strategy, Pitchlead, Leadmanagement
• Responsibility of all german sales activities with direct report to MD and UK Headquater
• Coordination of international project/ pitch teams for german pitches

Sep 2006 – Dec 2009 · 3 yrs 3 mos · Munich Area, Germany

• Positioning of a new Joint Venture (partner: Nielsen Company)
• Identification and acquisition of potential clients
• Account management (movie research)
• Consultancy and Customer Relationship Management
• Project management of diverse studies (entertainment market)
• (fairlead of diverse studies, study design, analysis and reporting,
• questionaire development/ field manuals, coordination, presentation)

Sep 2004 – Sep 2005 · 1 yr

• Identification and acquisition of potential clients
• Account management (advertisment)
• Account management (sport sponsoring for Regina Halmich, Hilde Gerg, etc.)
• Project management of the new regional fair „Heimat & Brauchtum” (Responsibility for PR, cultural program, exhibitors)

Jan 2003 – Feb 2004 · 1 yr 1 mo

• Identification and acquisition of potential clients
• Account management
• Assistant to the Managing Director
• Event management
• external training „internal communications“/ „customer service“

Aug 2000 – Jul 2002 · 1 yr 11 mos

• active role in formation of the german office
• Responsibility „national Sales Retail/ Etail“
• Responsibility of all internal sales activities with direct reporting to the German Managing Director and the Dutch headquaters in Driebergen
• international account management