Mitali Medhe — Co-Founder
A data driven marketer and business strategist with experience in working with companies like Nestle, Unilever, P&G, and JSW Group.I have applied consumer-centric commercial acumen to build brands, and deploy e-commerce innovations to grow businesses and brand equity for iconic brands like Maggi and Brooke Bond Taj Mahal. Passionate about human-centric product designs, I have demonstrated capabilities of turning strategic insights into actionable product marketing plans and strategies across the food & beverage, cosmetics, and technology industry. A statistical person with passion for technology , I always enjoy digitizing business be it piloting digital product concept testing or developing front-end app for seamless food ordering experience. As a young leader, I have experience in leading a large cross-functional team to deliver USD 12 Mio annual business for Nestle and have created a new, sizeable business from scratch in the toughest rural-dominated territory in India. An MBA from IIM Ahmedabad and MS in Marketing graduate from Columbia Business School, I engage in thought-provoking marketing research focused on consumer behavior in offline and online environments.
Stackforce AI infers this person is a data-driven marketer with expertise in FMCG and digital marketing strategies.
Location: New York, New York, United States
Experience: 5 yrs 10 mos
Skills
- Go-to-market Strategy
- Business Development
- Business Strategy
- Product Development
- Digital Marketing
- Product Marketing
- Brand Development
Career Highlights
- Led a team generating $12M annual business.
- Spearheaded product launches achieving 10% sales growth.
- Developed rural market strategies unlocking $5M revenue.
Work Experience
Full-time
Columbia University
IIT Bombay Heritage Foundation
Executive Committee Member (1 mo)
Nagarro
GTM Marketing Manager (North America) - Global Marketing (1 yr 10 mos)
Marketing and Partnerships Manager (1 yr 1 mo)
Nestlé
Area Sales Manager (7 mos)
Projects Manager - Category & Channel Development (5 mos)
Rotational Leadership Associate – Brand Marketing (1 yr)
Unilever
Brand Management Assistant (1 mo)
IIT Bombay - Shailesh J. Mehta School of Management
Research Assistant | Customer Relationship Management (11 mos)
JSW
Summer Intern | Brand Marketing (2 mos)
BigStylist Salon at Home
Intern| Digital Marketing (1 mo)
Bharat Petroleum Corporation Limited
Summer Intern| Strategy (3 mos)
Education
Master of Science - MS at Columbia Business School
Master of Business Administration - MBA at Indian Institute of Management Ahmedabad
Bachelor of Technology (B.Tech.) at Indian Institute of Technology, Bombay
