Ilona Abramova

CEO

Austin, Texas, United States11 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led record-breaking sales events at AppSumo.
Managed an email program generating over $10M annually.
Developed cohesive marketing strategies for e-commerce brands.

Stackforce AI infers this person is a MarTech expert with a strong focus on email marketing and strategic leadership.

Contact

Skills

Other Skills

Data AnalysisBusiness StrategyCross-functional Team LeadershipCopywritingSEO CopywritingEditingGraphic DesignSocial Media Optimization (SMO)Web Content WritingSocial Media MarketingDigital MarketingMarketing StrategyPlanningStrategic PlanningContent Strategy

About

Things I love: Working with smart people who like their job Building systems that scale revenue & develop people Mandatory 5-7 min of chit chat at the beginning of every call When someone says 'on it' - scratches my brain in the best way Here for conversations about people leadership, email marketing, or NYT games.

Experience

11 yrs 5 mos

Total Experience

3 yrs 9 mos

Average Tenure

8 yrs 8 mos

Current Experience

Appsumo

6 roles

Chief Marketing Officer

Promoted

Jul 2025 – Present · 10 mos

Chief Operating Officer

Promoted

Apr 2023 – Dec 2025 · 2 yrs 8 mos

VP of Business Operations

Promoted

Jan 2021 – Apr 2023 · 2 yrs 3 mos

Oversee the day to day operations of AppSumo
Lead annual planning and strategic decision making
Act as a bridge between the executive team and other employees
Determine strategic direction and align execution cross departmentally to achieve functional outcomes

Head Of Content

Jul 2019 – Jan 2021 · 1 yr 6 mos

Led a creative team of 30+
Oversaw strategy and execution of major sales events, including two record-breaking Black Fridays
Worked cross functionally with sales, operations, marketing, & engineering to create and implement scalable process and site updates

Director of Content

Promoted

Apr 2018 – Jul 2019 · 1 yr 3 mos

Hired and developed a team of 20+ copywriters, designers, and video content creators
Determined direction of on-site copy, design, video content, blog content, and email marketing
Oversaw the health of an email program with over 1M subscribers and $10M+ revenue driven annually

Email Marketing Manager

Sep 2017 – Apr 2018 · 7 mos

Sent over 1 million emails a week
2x'd Open Rates + Click Through Rates
Oversaw copy, design, and launch operations for new deals
Implemented high conversion flows that contributed over $2M in annual revenue

Inbox heroes, llc

Co-Founder

Mar 2020 – Present · 6 yrs 2 mos · Remote

I work with e-commerce brands using Shopify and Klaviyo to develop cohesive marketing strategy, with a primary focus on Email and SMS.

Red ventures

Marketing Manager

May 2016 – Jul 2017 · 1 yr 2 mos · Seattle, WA

Developed integrated digital media campaigns using SEO and SEM strategies
Wrote and edited engaging and compelling email marketing pitches to prospective content producers and influencers
Collaborated with analytics and editorial teams to identify target audiences and campaign success metrics
Generated leads weekly and executed over 200 successful campaigns through consistent communication and correspondence
Tracked monthly campaign performance and communicated insights to management
Worked directly with brand manager and PR specialist to develop a cohesive branding strategy for Reviews.com, including value proposition, positioning, and messaging statements

The simple dollar

Digital Analyst + Staff Writer

May 2014 – Dec 2015 · 1 yr 7 mos · Seattle, WA

Produced and edited content and submissions for The Simple Dollar, a fast-growing personal finance publication
Served as a compliance liaison between commercial partners, ensuring that all content was accurate, up-to-date and approved
Created shareable digital content for brand development, including infographics, social media posts, website copy, and blog posts
Worked alongside editor to curate a weekly e-newsletter for over 40,000 email subscribers