Jan 2019 – May 2019 · 4 mos · Huntington Beach, CA

• Managed 2 project managers & 3 QA analysts for the completion of projects and brand website maintenance; providing coordination for 2 global teams on website redesign & configuration launch).
• Led digital team and coordinated with global vendors (i.e., MediaMonks, Acme Digital Content, Digital Giant) to design/launch the first-to-market 3D vehicle configurator in the North American market for the luxury brand Hyundai Genesis; enabled/optimized the customer experience by providing customization of vehicle features, reaching target markets to engage at home (i.e., https://jalopnik.com/the-genesis-g70-configurator-is-slick-as-hell-1830774847).
• Spearheaded launch of the new vehicle model G70, promoting the luxury brand across digital marketing channels via corporate brand website (Genesis.com) & social media platforms; e.g., live-streaming of the vehicle reveal at the New York International Auto Show.
• Account lead taking ownership of 3 digital SOWs, communicating with clients, international vendors, & internal teams on the website redesign/maintenance and upgrade to an AEM platform with more enhancements/changes integrated after the initial website launch.
• Managed the digital budget in collaboration with Innocean & client’s finance leads, ensuring projects are within defined budget & scope.
• Collaborated with In-Market Tier 1 team members to launch digital brand campaigns, revamping endemic creative, obtaining client approvals of content, and ensuring dynamic feed content is accurate and timely.
• Became a member of AdTies and coached/mentored 2 college students involved in marketing/advertising, assisting with job search and interviews, which resulted in both students gaining employment immediately after graduation.

Jan 2018 – Jan 2019 · 1 yr · Huntington Beach, CA

• Leading the team that launched the first-to-market 3D configurator in North America for the luxury brand Genesis, my responsibilities include:
• Account and Project Manager lead for the brand website, including its redesign to an AEM platform that transformed Genesis.com from a static marketing site to a dynamic conversational content platform
• Forming a partnership with multiple stakeholders, which includes clients and internal teams, and multiple global vendors for the website redesign and continuous maintenance, such as model year updates and events
• Managing several account budgets, ensuring all projects are accounted for and within scope
• Collaborating with In-Market Tier 1 team members to launch campaigns, revamp endemic creative, obtain client approvals, and ensure dynamic feed content is timely and accurate

Mar 2016 – Dec 2018 · 2 yrs 9 mos · Greater Detroit Area

• Assumed dual roles as an Account lead for the brand website and responsible for all print marketing collateral of the second largest Fleet OEM; oversaw 4 project managers (including 2 senior PMs) and handled portfolio project management, producing high quality deliverables in a timely manner to clients at MRM & McCann.
• Created a training deck and presentation for the project management system WorkFront and lead training for both agencies (over 200+ employees) as a “power user” and 1st employee trained on the system by the Adobe company WorkFront
• Built/developed relationships with multiple GM clients to ensure prioritization of customer needs and customer satisfaction.
• Trained all agency teams and sister agency (MRM) on business processes and software programs/tools (ProofHQ/Adobe WorkFront) for marketing project management; using system for proofing, document management/review, and approval of creative content.
• Oversaw model year updates for 60+ vehicles and led/directed 4 project managers for the General Motors Fleet account.
• Organized/executed nationwide photography shoots, trade shows, model year updates, & in-market collateral for 4 vehicle brands (i.e., Cadillac, Chevrolet, GMC, and Buick).
• Took ownership of two accounts for the GM Fleet brand website and print marketing materials (i.e., in-market, trade show, dealer, direct mail, & print/digital media updates) providing advertising solutions for Police/Government and Construction Associations.

Aug 2014 – Mar 2016 · 1 yr 7 mos · Detroit, MI

• Served as an Account Executive, while maintaining AC duties, such as handling monthly customer facing project; producing 11M+ printed pieces annually.
• Kept print & digital projects on schedule, facilitating MRM’s largest account team (General Motors Credit Card) in meeting milestones.
• Trained Account Coordinators for the agency and pioneered the creation of a training manual, guiding teams with a training deck; which assisted in facilitating the onboarding process as well as providing information on conducting account coordination.
• Created an organizational system and prepared 700+ past print & digital marketing projects for legal compliance/audit.
• Compiled a master reference database of disclaimers and offers for the agency.
• Proficient in SAP finance systems and transferred ~100 estimates during reconfiguration.

May 2013 – Jan 2014 · 8 mos · Nashville

• Facilitated the launch of the nationally syndicated NASH FM’s America’s Morning Show.
• Awoke at predawn hours to compile the show’s material, and prepared studio graphics for that day’s celebrity guest.
• Photographed the artists & cast in the studio and used Adobe Photoshop to enhance artist/cast aesthetic and features.
• Worked with the artists’ managers and publicists to approve and send trade shots for use in print and digital publications.

Jun 2012 – May 2013 · 11 mos · Nashville

• Accepted into the intern program at the largest country music label on Nashville’s famed Music Row, I completed and learned the following:
• Collected and complied market research for new target markets, and contacted to pitch new promotions
• Lead the new team of interns into the next phase of market research, and successfully completed a searchable market database

Feb 2011 – May 2012 · 1 yr 3 mos · Rochester, New York Area

• Promoted the artists and label as a whole though social media, creating press kits and guerilla marketing, hand in hand with the owners.
• Sold merchandise and acted as label representative on the Vans Warped Tour (in 100° weather).

Jan 2005 – Present · 21 yrs 4 mos · Detroit Metropolitan Area · Remote