Jan 2026 – Present · 4 mos

Jan 2024 – Dec 2025 · 1 yr 11 mos

Jan 2022 – Dec 2023 · 1 yr 11 mos

Jul 2020 – Dec 2021 · 1 yr 5 mos

• My responsibilities included:
• 1. Leading Multiple Brand Relationships/Partnerships for the Smartphones Category of Flipkart, managing upwards of 2.5 Billion USD revenue in 2021-22.
• 2. Negotiation and end to end execution of Million Dollar deals for Smartphones Category in liaison with multiple stakeholders both within the organization and with Partner organizations.
• 3. Co-create products relevant to the current Smartphones environment along with Partner organizations to ensure Profitable PLCs. Own, set-up and track output metrics for each product (Revenue, P&L, Adoption & ROI).
• 4. Create brands from scratch and make them relevant in the India's Smartphones ecosystem by building/launching relevant products, consulting on ideal GTM, planning SCM and signing long term partnership agreement with the brands.
• 5. Work closely with cross functional teams like Operations, Logistics, Customer Care, Category/Central Marketing & Business Finance to manage Category's overall deliverable.

Jan 2019 – Jun 2020 · 1 yr 5 mos

Jan 2018 – Dec 2018 · 11 mos

• My responsibilities included:
• 1. Incubated & Launched Travel Category with Flights, Bus & Hotels as Line of Business, adding upwards of 50 Million USD to the top-line in 2018-19.
• 2. To Identify & build Digital Products namely Extended Warranty, Accidental & Liquid Damage Protection, Screen Protection that will drive growth on online sales of Mobiles, Large Appliances & Laptops on Flipkart Platform.
• 3. Launched Screen Protection Plan for Mobiles, first of its kind in India providing either cost of repair directly into customer bank account or replacement of screen post damage by paying a very nominal fee at the time of purchase of original device.
• 4. To work closely with cross functional teams (Business Finance, Product, Engineering, Marketing, CX) to pilot, build & scale Digital Products & Travel Category related capabilities in a sustainable manner. Own, set-up and track output metrics for each project (GMV, Adoption & ROI).
• 5. To research market trends, customer needs / segments to develop key insights & growth opportunities.

Jan 2017 – Dec 2017 · 11 mos

• My responsibilities included:
• 1. Business Development for both Supply and Demand side of India market across all assets of Flipkart.
• 2. Working with top brands in India across Mobiles, Electronics, Large, Consumer Durables as a consultant to influence their marketing segmentation and funneling across Flipkart Ad & Digital products/offerings.
• 3. Account Manager for all supply partners including Google AdX, AppNexus, Smaato, Matomy, AOL, Axonix, Adzmedia & Inneractive.
• 4. Strategic partner for driving digital spends of BFSI clients on Flipkart.
• 5. Account Manager for Google DBM, Facebook, VDSPL.
• 6. Formulation and implementation of DSP's bidding algorithm and UI. Other feature includes Reporting via QlikView, Mediation, Conversion tracking, Targeting, Filtering, Optimization Algorithm, Hierarchy report, Client interface, Fraud detection, API's, External Site/ App level targeting, Click/ Render validation, GST implementation.
• 7. Leading the audience buying platform for media agencies and brand advertisers & helping them measure impact of their digital spend.
• 8. Liaison with sales, sales ops, category, business finance and legal teams to ensure smooth campaign delivery with required objective of Branding/RPC.
• 9. Influencing operational improvements basis consistent Sales and Brand feedback.

Jul 2015 – Dec 2016 · 1 yr 5 mos

• My responsibilities included:
• 1. New business acquisition – Mobile Ad Networks DSPs on boarding along with key account management by overseeing all product/technical/operational efforts to grow accounts
• 2. Analyzing industry trends and undertaking detailed analysis of various portfolios
• 3. Integrated AppNexus, Google AdX the biggest exchanges in the world
• 4. PMP with premium publishers to help brands grow their business by reaching out to Flipkart Shopper Audience.
• 5. Account Manager for all supply partners including Google AdX, AppNexus, Smaato, Matomy, AOL, Axonix, Adzmedia & Inneractive.
• 6. Formulation and implementation of DSP's bidding algorithm and UI. Other feature include: Reporting via QlikView, Mediation, Conversion tracking, Targeting, Filtering, Optimization Algorithm, Hierarchy report, Client interface, Fraud detection, API's, External Site/ App level targeting, Click/ Render validation, Post Click Performance.
• 7. Business Development of both Supply and Demand side for India market
• 8. Managing the Brand & Performance CPM/CPC/CPA/CPI campaigns to maximize profit with proper strategy and categorization of Flipkart users.
• 9. Experiments on Targeting, Creatives, Creative sizes, OS, Carriers for better performance and growth of campaigns.
• 10. Managing financial department of programmatic related to invoicing, payments and adjustments.

Mar 2015 – Jun 2015 · 3 mos

• My responsibilities included:
• 1. New business acquisition – Mobile Ad Networks DSPs along with key account management by overseeing all operational efforts to grow accounts
• 2. New business acquisition – on-boarding new RTB Exchanges for sustainable, strategic growth of DSP
• 3. Managing the CPM/CPC/CPA/CPI campaigns to maximize profit with proper strategy
• 4. Experiments on targeting, creatives
• 5. Invoicing, billing and payments to all DSP's

Jan 2015 – Feb 2015 · 1 mo

• My responsibilities included business development efforts for Adiquity’s DSP and run the programmatic RTB buying operations on various RTB exchanges. New business acquisition – mobile Ad Networks and Demand Side Platforms (DSPs) along with key account management by overseeing all operational efforts to grow accounts. Formulation and implementation of DSP's bidding algorithm. New business acquisition – on-boarding new RTB Exchanges for sustainable, strategic growth of Adiquity’s DSP.

Oct 2014 – Dec 2014 · 2 mos

• Adiquity - A Flipkart Company is a global mobile ads platform monetizing apps and mobile sites across the globe with its technical prowess and strong business strategy. My responsibilities included managing the business development activities by analyzing the market scenario, real time bidding for traffic across the globe through different exchanges along with managing the CPM/CPC/CPA campaigns.