Jan 2019 – Mar 2020 · 1 yr 2 mos

• Define, negotiate and execute co-marketing plans with resellers and product partners across Europe for lead generation and pipeline growth. Ongoing review of main KPIs with internal and partner stakeholders.
• Adapt and customize marketing assets and campaigns, based on partners’ needs and the local market.
• Share marketing guidance, leadership and best practice with partners.
• Support the launch of the new Talentsoft Marketplace offer, and negotiate new agreements.
• Spearhead the Canadian marketing plan, including media buying, ABM, SEA, SEO, social media, events, webinars, etc (marketing generated pipeline weight increased to 60%, up from 30% vs. previous year).
• Localize the global content strategy including product, thought leadership content and success cases to increase lead gen while managing the full marketing funnel (TOFU, MOFU and BOFU campaigns).

Feb 2017 – Jan 2019 · 1 yr 11 mos

• Develop and implement the marketing strategy for new markets (Spain, Italy, Brazil and Colombia).
• Execute tailor made marketing campaigns with global and local content (emailing, events, social/paid media, partners and other institutions (E.g. French Chamber of Commerce).
• Launch the channel marketing (resellers, services and product partners) and a partner engagement plan (C-suite, KAM, consultants, etc) for the French market.
• Negotiate and manage sponsoring contracts by engaging Talentsoft’s ecosystem for the company’s annual user conference. (Services & product partners: Accenture, Microsoft, DXC Technologies, ADP, Indeed, etc).

Apr 2014 – Aug 2016 · 2 yrs 4 mos · Greater Paris Metropolitan Region

• Manage the annual marketing budget (+500k USD).
• Responsible for the definition and adaption of the 360° marketing strategy and positioning of the airline of reference of Latin America, in the local tourism and corporate travel market (digital and offline marketing, advertising, social media, and public relations).
• Manage the operational B2B and B2C marketing plan (marketing campaigns, promotions, corporate communication, partnerships, sponsoring, workshops, trade shows, client events).
• Responsible for the launching campaign of the new LATAM Airlines brand.
• Responsible for all sponsoring and partnerships activities (BNP PARIBAS MASTERS, Airbus, Musée du quai branly, etc).

Dec 2011 – Apr 2014 · 2 yrs 4 mos · Greater Paris Metropolitan Region

• Responsible for the on-going product and marketing activities of six countries: India, Japan, South Korea, Taiwan, Thailand and Vietnam.
• Operational marketing support, best practice sharing, client insights and studies, new product activity committees.
• Accountable for the strategy, building and ongoing follow up of all local marketing plans.
• Support the 360° development (customer insights, legal, pricing, etc) of new insurance products development projects.
• Responsible for the organization and animation of regional seminars and local workshops with senior local marketing teams.

Jun 2011 – Dec 2011 · 6 mos · Greater Paris Metropolitan Region

• Accountable for the ongoing sales and marketing follow up of 8 countries (Europe, Asia and LATAM).
• Manage best practice sharing with senior telemarketing managers in 26 countries.
• Support on the annual global telemarketing budget definition.
• Support on the launching of a specific extended warranty managing system in Turkey and Chile.

May 2007 – Aug 2008 · 1 yr 3 mos · New York City Metropolitan Area

• Accountable for the monthly follow up of JP Morgan’s global IT costs (analysis, consolidation, projections, final summaries).
• In charge of the annual global IT head count report (geographical distribution, salaries and compensation, etc)
• Support to the local IT analysis team with ongoing projects, emails, requests, etc.