Oct 2024 – Jul 2025 · 9 mos

• Trained and led a team of professionals to deliver effective events and customer
• service (for membership development 1000+ new members per year).
• Developed and executed a structured expansion strategy for ASME India, successfully
• establishing 9 new professional sections and 52 student sections while reviving 14
• dormant ones.
• Developed Strategic Programs (technical competitions, recognition initiatives,
• events, group activities and informative content) to engage and grow 5000+
• Students, 100+ Early Career Engineers and 900+ Professional Members of ASME in
• India.
• Designed and maintained performance tracking frameworks to monitor the
• effectiveness of programs and initiatives, ensuring continuous improvement and
• alignment with key objectives
• Developed data-driven marketing strategies to enhance ASME’s visibility, leveraging
• social media campaigns, content curation, and targeted communication (cold calling/
• mailing) to drive engagement.
• Successfully drove philanthropy projects of K-12 Engineering outreach in
• collaboration with CSRL.

Feb 2023 – Oct 2024 · 1 yr 8 mos

• Coordinated Student Programs for 200 Student Sections in India & managed
• communities of Student Section Leaders, Faculty Advisors and Early Career
• Engineers.
• Formulated targeted outreach strategies to increase ASME’s footprint, aligning
• membership initiatives with organizational goals and industry trends.
• Curated resource centers and events calendar for student and professional
• sections consisting of 114 collaterals (brochures, templates, forms etc.)
• Provided content, logistics, Vendor Management and operations support for events
• (virtual & in-person) organized by Professional Sections.

Jan 2022 – Feb 2023 · 1 yr 1 mo

• Supported events in terms of pre-event operations & vendor research, resource
• management, volunteer recruitment and on-site logistics (venue management).
• Ensured regular follow-ups for action items and trained volunteers for in-person
• events.
• Developed a database of Mechanical Engineering Dept Authorities’ Contact Details
• for engineering Institutes in India.

May 2021 – Dec 2021 · 7 mos · Pune, Maharashtra, India · Remote

• 1. Worked on Customer Success Analysis and Account Management support for
• Product Listing Ads of e-commerce giants – Purplle (Beauty based marketplace in
• India) and Konga (Nigeria based e-commerce).
• 2. Optimized brand-based Ads campaign performance and suggested brands with
• strategies to grow inorganically through AI Based sponsored ad campaigns for D2C
• Beauty Brands of Purplle (HUL, Plum, Forest Essentials, Mamaearth, Pee Safe,
• Carmesi etc.)
• 3. Developed Initiatives to increase brand engagement to 6x:- Designed training
• videos/How to videos for improving engagement of brands with Ads products and
• empowered category team( including KAM’s & CM's) with collaterals (pitch deck,
• blogs, growth optimization techniques) to acquire sellers/brands.
• 4. Analysed overall marketplace level performance to optimise the Click Through
• Rates, Budget Utilization and ROIs of merchants on the platform on Konga.
• 5. Conceptualized and designed the incentive model for marketplaces to drive more
• acquisition and retention for brand/merchants on Ads platform.
• 6. Delivered product educational support by delivering twice a week product and
• optimization webinars to merchants of Purplle and developed product educational
• videos for the marketplace with the Marketing team.
• 7. Worked on organic post optimization and virality strategies of Facebook pages
• content for organic visibility development of 172 doctors of Apollo 24|7.

Jan 2019 – Jun 2019 · 5 mos · Jaipur Area, India

Dec 2018 – Dec 2018 · 0 mo · Jaipur Area, India

• Study of different units and sub-units of a thermal power plant, their working, construction and management.
• Study of Fueling System, Boiler Cycle, Turbine Cycle, Condensate Cycle, Air Handling Systems, Ash Handling system and Cooling System in a thermal Power Plant, which included the study of water and steam flow and conversions, coal, oil and air movement and usage and electricity generations too.
• Study of electronic control units in a thermal power plant.

Mar 2018 – Apr 2018 · 1 mo · Jaipur Area, India

• Utilized exceptional writing, editing and proofreading skills to produce engaging, non-plagiarized and error-free content.
• Wrote and edited quality and visually impactful content under deadline pressure in an exciting, captivating and authentic manner.
• Wrote technical, entrepreneurial and life style related articles, blogs and other contents.
• Managed competing deadlines with efficiency.
• Wrote, edited and produced articles, website content and blogs for multiple platforms, including Internet and digital channels and firms.

Dec 2017 – Jan 2018 · 1 mo · Jaipur Area, India

• Produced creative content like prose, poetry, article and blog for writm.com, a writing oriented startup.
• Produced nano-tales and micro-tales on various subjects.
• Developed content for blog.