Charmaine Fernandes

Product Manager

Mumbai, Maharashtra, India19 yrs 2 mos experience
Highly Stable

Key Highlights

  • 19+ years in media and technology
  • Expert in strategic title launches at Netflix
  • Proven track record in optimizing operational systems
Stackforce AI infers this person is a B2C Entertainment and Media professional with a focus on product management and strategic marketing.

Contact

Skills

Core Skills

Product ManagementLaunch OperationsProgram ManagementStakeholder ManagementProduct MarketingStrategyPartner Relationship ManagementStrategic PartnershipsContent StrategyMedia Strategy

Other Skills

Pre-launchNew Item LaunchesProduction LaunchProject ManagementCollaborative Problem SolvingContent ManagementProduct StrategyProcess Improvement ProjectsOperational ExcellenceProduct InnovationTeamworkProduct Lifecycle ManagementBusiness Relationship ManagementSocial MediaCommunication

About

Bringing Stories to Life | Shaping Impactful Entertainment Across TV & Tech With 19+ years at the intersection of media, technology, and storytelling, I’m passionate about crafting entertainment experiences that connect deeply with audiences. As Launch Manager at Netflix India, I lead the debut of titles across genres—ensuring every launch is seamless, impactful, and true to the brand’s storytelling DNA. My focus: strategic execution, operational innovation, and maximizing member joy through collaboration and cultural insight. Career Highlights: Netflix: Leading high-impact title launches, building scalable workflows, and optimizing operational systems for excellence and innovation. Amazon miniTV: Drove multi-genre content programs and streamlined creative operations that reached millions across India’s digital ecosystem. Meta (APAC): Enabled media partners and creators to embrace emerging formats—spearheading adoption of Reels and in-stream ads, driving both impact and scale. I began my career in Indian television—learning the craft of storytelling and audience engagement before moving into global roles that blend creativity with data, process, and technology. Armed with a Master’s in Marketing Management (JBIMS), I thrive on building bridges between creative vision and product execution—turning ideas into scalable, audience-first experiences that shape culture and business impact alike.

Experience

19 yrs 2 mos
Total Experience
3 yrs 6 mos
Average Tenure
1 yr 8 mos
Current Experience

Netflix

Launch Manager

Aug 2024Present · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

  • Launch Manager at Netflix | Elevating Member Experience through Strategic Title Launches 📺
  • As a Launch Manager at Netflix, I am at the forefront of bringing entertainment to life, overseeing the high-quality launch of titles within our India content slate. My role requires a unique blend of strategic judgment and local execution, ensuring that each title resonates with our diverse audience. I partner with teams to optimize content and product strategies, drive cross-functional alignment, and innovate new product experiences that maximize member joy.
  • Key Responsibilities:
  • Manage a portfolio of titles, ensuring seamless and efficient launches.
  • Advise stakeholders to enhance member interaction with Netflix titles.
  • Proactively mitigate risks and maintain launch quality.
  • Lead strategic operational discussions as the primary point of contact.
  • Continuously improve workflows for greater efficiency and effectiveness.
  • With a deep understanding of the Netflix product, I strive to exemplify our culture and values, leveraging my expertise in product management to solve for impact and scale.
Product ManagementPre-launchLaunch OperationsNew Item LaunchesProduction LaunchProject Management+4

Amazon

Senior Program Manager (Content)

May 2023Aug 2024 · 1 yr 3 mos · India · On-site

  • Leading Content program operations overseeing multiple processes & programs, optimizing efficiency and stakeholder management, ensuring content readiness and smooth flow of operations.
Program ManagementProcess Improvement ProjectsStakeholder ManagementOperational Excellence

Meta

2 roles

Partner Product Marketing Manager, Media & News

Jun 2022Jan 2023 · 7 mos

  • Product marketing professional focussed on driving impact by helping media & news partners adopt Facebook product solutions in order to meet their business needs. Heavily influenced product roadmaps, leading outbound go-to-market strategies including internal enablement & training, segment-specific product messaging, that optimize for growth, adoption and partner value.
StrategyProduct InnovationTeamworkMedia StrategyProduct MarketingStrategic Partnerships+8

Partner Solutions Manager - Creators, Media Partnerships

Feb 2018May 2022 · 4 yrs 3 mos

  • Sought after SME & platform expert within Media partnerships, with a sound understanding of product and platform narrative driving overal organisational goals.
Solution SellingProblem SolvingPartner Relationship ManagementProject PlanningTeamworkStrategic Planning+10

Viacom18 media private limited

Programming - English Entertainment - Vh1

Feb 2016Feb 2018 · 2 yrs · Mumbai Metropolitan Region

  • Led the programming team and was the brand custodian for the channel, leading content strategy, evaluation and revenue for the channel based on consumer understanding, content trends and revenue potential.
Branded ContentCross-functional CollaborationsTeamworkStrategic PlanningMedia StrategyContent Management+7

The walt disney company

Assistant Manager - Programming

Oct 2013Feb 2016 · 2 yrs 4 mos · Mumbai Metropolitan Region

  • Spear-headed programming strategy for kids channels making them the undisputed champions in their genre, ratings wise
TeamworkMedia StrategyCommunicationStrategic Thinking

Star india pvt ltd

2 roles

Senior Executive - Programming Strategy

Jan 2010Oct 2013 · 3 yrs 9 mos

TeamworkMedia StrategyCommunicationStrategic Thinking

Marketing & Communications Executive

Aug 2006Dec 2009 · 3 yrs 4 mos

TeamworkCommunicationCustomer Service ManagementStrategic Thinking

Education

Jamnalal Bajaj Institute of Management Studies (JBIMS)

Masters in Marketing Management — Marketing

Jan 2010Jan 2013

St Andrews College, Bandra

Bachelor in Management Studies — Marketing

Jan 2003Jan 2006

SIES College of Commerce, Nerul

Higher Secondary Certificate (HSC) — Commerce

Jan 2001Jan 2003

Sacred Heart High School

Secondary School Certificate (SSC)

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