Jul 2020 – Jan 2024 · 3 yrs 6 mos · Tokyo, Japan · Hybrid

• As part of the Japan Marketing and Partnerships Leadership teams, lead marketing communications initiatives across acquisition partnerships and brand partnerships for membership growth. Collaborating with local and global partners with Netflix content IP and partners’ reach, unlocking new values, achieving win-win business growth, delivering impact for titles/brand/talent.

Jan 2020 – Aug 2020 · 7 mos · Tokyo, Japan

• Advisor to CEO Gen Terao on kitchen and technology product development and GTM strategy.

Dec 2019 – Jul 2020 · 7 mos · Tokyo, Japan

• Disrupt a 70 year old real estate industry with a touch less and frictionless instant apartment rental service.
• Being the startup within a startup. Led a newly created function of CX in OYO with a team of 55 people. Responsible horizontally on all pan-Japan customer related initiatives with a 5 people CX program manager team driving strategic initiatives and a sales for to operate and care-take for our customers. Vertically led a Customer Success workforce (Sales & Operation) to constantly monitor the VOC and proactively transform the feedback into immediate & tangible operational & marketing executions.
• Successfully turned around operation models, and set operational prioritisation/ SOP from ground-up. Led the first-ever pan-SoftBank VF portfolio companies eco-system collaboration & created the precedence and framework. Introduced and implemented a customer centric cross functional working culture/ cadence for optimal collaboration and faster validated-learnings. As a result, this XF culture quickly became the only way how the company operates. Infused a customer centric operating principle across the entire company which led to stronger focus on execution quality and generated significantly improved ORM, CSAT (90%+) & customer perception on the brand.

Jan 2015 – Dec 2019 · 4 yrs 11 mos

• Oversee the Japan channel retail programs for Apple and Beats product & customer experience across Carriers, CE Retail, Specialty boutiques, Department Store and New channels. Responsible for customer experience across iPhone, iPad, Mac, Apple Watch, AirPods and Beats, Eco-system cross-channels. Key partners includes but not limited to SoftBank, KDDI, Docomo, CCC, Yodobashi, Bic, Yamada, Mitsukoshi Isetan, Dover Street Market, Costco, Hermes, Nike.
• Focus areas includes channel strategic planning, New Product introduction planning/execution, store deployment, staff training, in-store operation, in-store technology, customer engagement programs/promotions and new products.
• Support Sales / Marketing leadership with best in class channel program thought leadership and quality execution. Play dual role responsible as Sales leader for specialty channel business.
• Managed 3 functional groups of strategic planning, business development, deployment and store operation experts responsible for idea generation ~ end execution and enhancements. Lead a group of cross functional partners in Marketing, Finance, Procurement, Operations, Technology and Sales as One Apple, and one singular team.

Dec 2011 – Jan 2015 · 3 yrs 1 mo

• Led Apple's multi branded Shop-in-Shop channel initiative globally, and in charge of transforming it from a singular product focused program to an all-emcompassing retail platform across 75 countries for all lines of products. Scope included Go-To-Market strategy, customer experience/journey design, fixture design and production, mass-roll out playbook production, contracts, financial analysis, marketing activities 2D/3D, demand gen, and life-cycle management.
• End to end business development, worldwide cross functional team and retail program management for Apple's worldwide shop-in-shop effort in multi-branded retail space.
• Global experience with particularly knowledge in China, Brazil, Indonesia, Korea, Japan, USA, Australia, and Western Europe
• Experienced Route to Market - Department stores, CES, Mass Merchant and Travel Retail.

Jul 2007 – Dec 2011 · 4 yrs 5 mos

• Responsible for 2D,3D and partner communications.
• Product and customer experience and excitement building in high traffic CE retail.
• Line of Business : Mac, iPod, iPhone and iPad.
• Cross functionally consolidate Key Account Sales, Sales Ops, Product Marketing, Marcom, Finance and Procurement for optimized team output in channel business
• Building flawless retail environments in major national retail chain such as Yodobashi, Bic, Yamada and Edion.
• Owner of Japan's Apple Premium Reseller program in store design and demand generation.
• http://www.apple.com/jp/reseller/apr/
• Leading Japan's Apple shop Program in design and in-store product communication, delivering the right customer experience via the highest possible 2D/3D output. Built 100+ high quality branded program POS (avg. 60m2 in foot print).
• http://www.apple.com/jp/reseller/appleshop/
• Bridging WW Marketing team with in-country trends and opportunities to best leverage Apple available assets in Japan.
• 2D Graphic / Fixture 3D Agency management, direction giving and output optimizing

Aug 2004 – Jul 2007 · 2 yrs 11 mos · Tokyo, Japan

• Through-the-line advertising specialist with specific focus in retail activation
• Experienced in
• Brand Positioning
• Communication Strategy/Platform Development
• Promotion Planning/Execution
• Trade marketing strategy & implementation in CVS, CES, GSM and HoReCa
• Clients:
• Dyson
• Lucky Strike, Kent and Vogue

Jul 2003 – Aug 2004 · 1 yr 1 mo · Tokyo, Tokyo, Japan

• Specialised in FMCG and advertising recruiting, working with foreign affiliated manufacturers sourcing Trade marketing and Brand marketing personnel for their Japan operation.

Jul 2002 – Jul 2003 · 1 yr · Setoda, Hiroshima