Smeer Chopra

CEO

Gurgaon, Haryana, India32 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led financial governance for high-growth companies.
  • Successfully expanded retail operations from 19 to 1,200+ stores.
  • Expert in fundraising and investor relations.
Stackforce AI infers this person is a strategic financial leader in the retail and e-commerce sectors.

Contact

Skills

Core Skills

Strategic PlanningFinancial GovernanceRetail ExpansionFund Raise & Investor RelationsRetail OperationsFinancial DisciplineRisk ManagementProcess ExcellenceFinancial Management

Other Skills

StrategyEnterprise Risk ManagementLeadership DevelopmentFinancial ControlsInventory ManagementWorking Capital OptimizationBusiness StrategySupply Chain OptimizationBusiness Process ImprovementJoint VentureCross-functional Team LeadershipManagementLeadershipCompliance ManagementFinancial Reporting

About

With over 30 years of experience across Retail, E-commerce, FMCG, Telecom, and Manufacturing, I bring extensive expertise in building financially strong and scalable consumer businesses. I currently serve as Chief Financial Officer at Noise, where I partner closely with leadership teams to support profitable growth while maintaining strong financial governance and operational discipline. My role spans Finance, Supply Chain, Legal, and IT Infrastructure, ensuring the organization has the systems, controls, and strategic clarity required to scale efficiently. Earlier, as Chief Financial Officer at Lenskart, I was part of the company during a significant growth phase. I helped build a strong finance organization and supported the expansion of the retail footprint from 19 stores to over 1,200 locations, while also enabling international growth across multiple markets. During this period, I led funding processes, investor engagement, and strategic transactions that supported the company’s expansion. Across my career, I have worked with organizations including Lenskart, Walmart / Bharti Retail, Airtel, Coca-Cola, and McDonald's, contributing to business scale, financial discipline, and operational efficiency. Areas of Focus • Strategic finance and business planning • Fundraising and investor relations • Mergers and acquisitions • Retail and e-commerce expansion strategy • Supply chain and working capital management • Financial governance and risk management • Global business structuring and compliance I enjoy working closely with founders and leadership teams to build profitable and sustainable growth models, particularly in high-growth consumer and retail businesses. As a Certified Independent Director, I bring strong experience in financial governance, risk management, capital strategy, and scaling consumer businesses. I collaborate with leadership teams to strengthen governance structures, support strategic decisions, and enable disciplined business growth. Board Interests • Consumer technology and digital brands • Retail and e-commerce businesses • Founder-led growth companies • Companies preparing for institutional capital or global expansion Beyond my executive role, I actively engage with the startup ecosystem as an advisor and early-stage investor, supporting founders in building financially disciplined and scalable businesses.

Experience

32 yrs 1 mo
Total Experience
4 yrs 9 mos
Average Tenure
3 yrs 5 mos
Current Experience

Noise

Chief Financial Officer

Dec 2022Present · 3 yrs 5 mos · India

  • Lead Finance and key strategic functions for Noise, one of India’s leading smartwatch and connected lifestyle brands with over 30% market share. Partner closely with leadership teams to drive profitable growth, strong governance, and operational efficiency.
  • Key Contributions
  • Lead Finance, Supply Chain, Legal, and IT Infrastructure functions to support scalable business operations.
  • Partner with leadership to build long-term and short-term business strategies including offline retail expansion.
  • Drive margin improvement initiatives through pricing optimization and product mix strategy.
  • Improve working capital efficiency through tighter inventory management and better vendor credit terms.
  • Strengthen supply chain operations including manufacturing, replenishment, and quality control.
  • Enable domestic manufacturing partnerships within the EMS ecosystem to support local assembly of most products.
  • Implement financial governance frameworks that support growth while maintaining discipline and transparency.
Strategic PlanningStrategyEnterprise Risk ManagementLeadership DevelopmentFinancial ControlsInventory Management+22

Lenskart.com

Chief Financial Officer

Jun 2015Dec 2022 · 7 yrs 6 mos

  • Joined Lenskart during a key growth phase and built the finance organization and governance structure to support rapid expansion across India and global markets.
  • Key Contributions
  • Built and led Finance, Legal, Commercial, and IT governance functions to support high growth operations.
  • Supported retail expansion from 19 stores to over 1,200+ locations across multiple markets.
  • Led multiple funding rounds and investor engagement with global institutional investors.
  • Designed corporate structures to support international expansion across the US, Southeast Asia, and the Middle East.
  • Played a key role in strategic acquisitions that expanded the company’s global capabilities.
  • Built treasury and investment strategy to manage large capital pools while maintaining liquidity and safety.
  • Established strong financial governance and compliance frameworks as the organization scaled.
Strategic PlanningStrategyEnterprise Risk ManagementLeadership DevelopmentFinancial ControlsInventory Management+26

Bharti retail limited (easyday)

Vice President - Finance

Jul 2007May 2015 · 7 yrs 10 mos · Gurgaon

  • Played a key role during the early growth of organized retail in India, supporting expansion strategy, operational efficiency, and financial discipline.
  • Key Contributions
  • Partnered with operations teams to develop retail format strategies and improve store profitability.
  • Led financial evaluation of new store expansion and investment decisions.
  • Worked with supply chain teams to drive cost efficiency and improve inventory management.
  • Built merchandise planning and assortment planning processes across the retail network.
  • Established strong processes to control store operating costs and improve margin performance.
  • Introduced pricing benchmarking and competitive analysis to strengthen retail positioning.
Leadership DevelopmentFinancial ControlsInventory ManagementEDLPPricing StrategyBusiness Process Improvement+9

Bharti airtel limited

Principal Risk Officer

Jun 2006Jul 2007 · 1 yr 1 mo

  • Led enterprise risk and compliance management at a national level across all business units.
  • Key Contributions
  • Designed and implemented the Enterprise Risk Management framework across the organization.
  • Built a comprehensive compliance monitoring system for statutory and regulatory requirements.
  • Supported leadership with governance reporting to the Audit Committee.
  • Managed financial delegation authority frameworks across the organization.
  • Implemented risk reporting processes to strengthen governance oversight.
Enterprise Risk ManagementCompliance ManagementCompliance ManagmentRisk Management

Coca-cola india

General Manager-Process Excellence

Nov 1997Jun 2006 · 8 yrs 7 mos

  • Held multiple finance leadership roles across operations and corporate finance during a period of strong business expansion.
  • Key Contributions
  • Led process excellence initiatives across bottling operations and finance functions.
  • Implemented financial controls and operating procedures across acquired bottling units.
  • Managed finance operations for Delhi bottling operations.
  • Built centralized financial processes for procurement and capital expenditure management.
  • Worked closely with leadership teams on strategic operational initiatives.
FMCGFinancial ControlsBusiness Process ImprovementFinancial ModellingProcess Excellence

Amalgam foods limited

Finance Manager - McDonald's North Distribution

Mar 1996Nov 1997 · 1 yr 8 mos

  • Key Contributions
  • Set up finance and accounting functions for the Northern distribution business.
  • Implemented financial controls aligned with McDonald’s global financial standards.
  • Managed monthly financial reporting for joint venture partners and corporate teams.
  • Led statutory, internal, and tax audit processes.
Financial ControlsFinancial Management

Controls and switchgear ltd.

Asst. Manager - Corporate Finance

Mar 1994Mar 1996 · 2 yrs

  • Being my first assignment in the Industry, I had the privilege to be part of the Corporate Finance team of one of the largest manufacturers of Switchgear, Alternators and Bus Ducts Company having multiple manufacturing units as well Joint Ventures. These formative years in the industry gave me an immense exposure to Corporate Finance, Project Finance and Group Financial Reporting.
  • Key Contributions & Achievements:
  • Successfully secured short-term and long-term financing for the group, ensuring sufficient capital to meet operational and strategic investment needs.
  • Developed and implemented a standardized reporting system for tracking key performance indicators (KPIs) across all plants, providing management with consolidated and timely insights.
  • Played a key role in preparing financial reports and presentations for the board of directors and joint venture partners, ensuring transparency and facilitating informed decision-making.
  • Collaborated effectively with plant finance managers to streamline financial processes, improve data accuracy, and enhance overall financial reporting efficiency.

Education

Indian Institute of Corporate Affairs

Certified Independent Director

Jun 2025Jun 2025

The Institute of Chartered Accountants of India

ICAI — Accounting

Jan 1990Jan 1995

Institute of Cost Accountants of India

ICWAI — Cost Accounting

Jan 1987Jan 1990

Delhi University

Jan 1986Jan 1989

Kulachi Hans Raj Model School

Higher Secondary — commerce

Jan 1984Jan 1986

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