Jan 2021 – Apr 2021 · 3 mos · Delhi, India

• Full time Consultant @ GUS UK New venture Eden Careers

Oct 2020 – Present · 5 yrs 7 mos · Delhi, India

• As CEO of Rimple & Harpreet Couture, I have spearheaded a comprehensive business transformation, driving 4X revenue growth over the last 5 years while strengthening the brand’s position as a global leader in luxury bridal couture and Bollywood costume design.
• Key Achievements & Responsibilities:
• Strategic Leadership: Own full P&L and drive business strategy across multiple verticals—Retail, B2B, Digital, and Production.
• Retail Expansion: Successfully manage and scale flagship stores in Delhi, Mumbai, and Ludhiana, optimizing product mix, enhancing client experience, and boosting store-level profitability.
• B2B Partnerships: Expanded MBO (Multi-Brand Outlet) network across India and key international markets, establishing strong relationships with luxury retail partners and driving consistent wholesale revenue growth.
• Process & Efficiency: Oversee end-to-end factory operations, streamlining workflows, introducing lean manufacturing practices, and improving turnaround time to increase output efficiency by double digits.
• Team Building: Built a high-performing leadership team and culture of accountability, fostering innovation and operational excellence across departments.
• Brand Elevation: Strengthened RAH’s global brand presence through collaboration, and digital campaigns, positioning the label as a top choice for couture bridalwear.
• Data-Driven Decisions: Implemented robust sales funnel tracking and analytics, improving lead-to-conversion ratios and driving higher ARPU (INR 3.5–4 Lacs per bride).
• Through a mix of entrepreneurial vision, process discipline, and customer-centric thinking, I have transformed RAH into a scalable, profitable, and globally recognized couture brand poised for the next phase of growth.

Dec 2019 – May 2020 · 5 mos · Delhi

• Consultant: Responsible for Digital Customer Acquisition & Monetization
• Reporting: CEO

Sep 2019 – May 2020 · 8 mos · Noida

Feb 2017 – Jan 2019 · 1 yr 11 mos · Noida Area, India

• Worked as Independent Consultant at Amity Online.
• Reporting: Chairman
• Responsible for Revenue and Profitability
• Established a strong ecosystem around Customer Acquisition and Monetization.
• The goal was to increase Revenue by 2X while optimizing CAC for Amity University Online B2C channel.
• Team Size: Team of 10 DR's for Digital Marketing, Online, Social Media Marketing, Vendor Management, Call Centre Head for Revenue Generation, Lead Nurturing and Conversion.
• Handled Centre of120+ Counsellors in Delhi NCR and Bangalore (Vendor Partner)
• Primary Job Description included:
• PNL Responsibility with focus on Revenue Generation
• Optimization of Website for better UI/UX
• Digital Marketing- PPC, Display on Google, Native Advertising Platforms
• Organic Traffic Building
• Brand building,
• Lead Generation, Lead Nurturing, Database Marketing and assisted sale closures through Call Centre

Jul 2016 – Jul 2021 · 5 yrs · Delhi, India

• PearlOm is a retail outlet in Delhi with collection of pure pearls, Semi precious, precious stone based jewelry embedded in silver and other metals.
• Developed digital foot print for brand, created new online revenue channels through listings on market place platforms like Amazon. Also partnered with niche websites that curate handcrafted products and command premium prices including Jaypore.com, Loom.in, Jharokha, Etsy and more.
• Increased revenue by 4X in first year and have been on constant growth year over year.

Aug 2009 – Jun 2016 · 6 yrs 10 mos · Noida · On-site

• As a cofounder of the company, I was responsible for setting up the company from scratch that required recruitment of talented and passionate resources, making them understand the vision of the brand, act as financial controller to frugally manage monthly burns and also take care of administration.
• My role was involved in two divisions, first one was to get content partners on board , so researching and reaching out to National and regional coaching Institutes, E-learning companies in competitive exam space like JEE, NEET, CAT, GMAT, GRE, and more on revenue sharing model.
• My biggest value addition was setting up the Direct Consumer Division through online sales. That included:
• 1. Building and executing strategy for Performance Marketing for website and iProf Mobile App keeping a strong check on CPL, CAC and conversion growth rate.
• 2. Managing Social Media Marketing through Facebook for band building , engagement and customer acquisition.
• 3. Generated revenue through online sales and inside sales from leads generated through mobile app downloads and website visitors.
• 4. Setting up call centre processes and team from scratch and ramping up to 90 FTE’s. Managing dialer efficiently to churn data base properly , monitoring call dispositions, training, feedback and quality were critical factors in driving inside sales.
• .

Mar 2008 – Feb 2009 · 11 mos · Greater New York City Area

• Loughlin and Meghji, New York based financial and Operations restructuring based out of Manhattan, NewYork was a crises management Company that was working with funds and private equity on distress companies.
• I was Operation's restructuring Associate, the key role was to understand the operations processes, evaluate the financial impact of different processes on the business, suggest process enhancements and based on the same, work out the estimated cost saving post restructuring.
• I was largely based out of US and was assisting Managing Partners on their consulting projects and worked in multiple industries including Healthcare, Logistics, Fashion Apparel, Home Furnishing, ITES.

Feb 2006 – Mar 2008 · 2 yrs 1 mo · Danville, Virginia Area & Noida

• One of the key memebrs involved in Dan River acquisition by GHCL, involved in migration of backend process to India, few processes that I migrated were:
• Credit and Collections
• Accounts Payable
• Accounts Recievable
• Also migrated, Purchase Order Administartion and Inventory planning to India and created an analytical hub. With a strong team of 15 Asst. Managers and Executives lot of Profitability and Margin Improvement initiatives were taken like:
• Purchase Order Adminstration
• Conservative Inventory planning based on actual Sales Forecast
• Comparative Analysis on RFQ's on similar Products from various
• vendors of diffrent countries creating healthy competiton among
• the country heads
• Worked closely with Country Heads of India, China and Pakistan
• to ensure best pricing
• Consistently monitored Inventory in Warehouse, in Transition and
• at port to ensure smooth cash flow, deffred the transition to
• manage cash
• Particiapted in Leadership Calls and MIS Board meetings to
• update management on the Savings through Sourcing and
• possible threats

Jan 2004 – Jan 2006 · 2 yrs

• Profitability analysis of different businesses in India and New York, Unit economics on per employee basis for different processes.
• Creating board presentations, MIS,

Nov 2002 – Sep 2004 · 1 yr 10 mos

• Handling Market Research processes with team 50 Executives for US & Australia based processes