Susan Balding

CEO

Washington, DC, United States30 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led CGI's global marketing and communication function.
  • Strengthened CGI's brand and market awareness.
  • Member of CGI's Global Operations Management Committee.
Stackforce AI infers this person is a Marketing Executive with expertise in B2B communications and strategic planning.

Contact

Skills

Core Skills

Integrated MarketingStrategic Planning

Other Skills

LeadershipInternal CommunicationsStrategyProgram ManagementMarketing CommunicationsStrategic CommunicationsMarketing StrategyCorporate CommunicationsCorporate BrandingMarket ResearchMarketingPublic RelationsMedia RelationsCrisis CommunicationsVendor Management

About

In 2022, I was appointed to lead CGI’s global marketing and communication function. My team is responsible for strengthening CGI’s brand, raising market awareness through traditional and digital media, enabling business development, positioning of the firm’s industry expertise, orchestrating strategic alliance partnerships, and increasing engagement with the company’s 94,000+ consultants and professionals. I am a member of CGI’s Global Operations Management Committee. I joined CGI in November 2009 and held successive leadership roles in marketing and communication, CEO/executive communications, and strategic and business planning in the U.S. Federal, U.S. Commercial and Canadian operations. Most recently I led CGI’s global enterprise business intelligence and strategic planning functions including the firm’s proprietary Voice of Our Clients program. Previously, I led branding, marketing, communication and reputation-building initiatives at a diverse range of public and private companies and non-profits, with roles in multiple cities in the United States, Canada and Japan.

Experience

30 yrs 11 mos
Total Experience
3 yrs 7 mos
Average Tenure
5 yrs
Current Experience

Cgi

6 roles

Senior Vice President, Global Marketing & Communications

Promoted

Jun 2022Present · 3 yrs 11 mos

Integrated MarketingLeadershipInternal CommunicationsStrategyStrategic PlanningProgram Management+38

Vice President, Global Strategic Planning

Sep 2016Jun 2022 · 5 yrs 9 mos

Vice President, Global Marketing Strategy & Programs

Promoted

Oct 2015Sep 2016 · 11 mos

Vice President, U.S. Strategy & Planning

Jun 2015Oct 2015 · 4 mos

Director, U.S. Strategy & Planning

Promoted

Sep 2012Jun 2015 · 2 yrs 9 mos

Director, Communications

Nov 2009Feb 2013 · 3 yrs 3 mos

Chief

Founding Member

May 2021Present · 5 yrs · Washington DC-Baltimore Area

  • Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Manpowergroup

Director, Global Marketing

Jun 2008Nov 2009 · 1 yr 5 mos · Greater Milwaukee Area

Booz allen hamilton

Senior Associate, Marketing & Communications

Jan 2005Jan 2008 · 3 yrs · Washington D.C. Metro Area

Naval facilities engineering command (navfac)

Deputy Public Affairs Director (Consultant)

Jan 2003Jan 2005 · 2 yrs · Washington D.C. Metro Area

National public radio (npr)

Communications & Brand Manager

Jan 2001Jan 2003 · 2 yrs · Washington D.C. Metro Area

San diego symphony

Communications and Media

Jan 1999Jan 2001 · 2 yrs · Greater San Diego Area

Us navy fleet activities, sasebo, japan

Public Affairs Officer

Jan 1997Jan 1999 · 2 yrs · Sasebo, Japan

Naval air warfare center, aircraft division

Communications Specialist (Consultant)

Jan 1994Jan 1996 · 2 yrs · Washington D.C. Metro Area

Education

Duquesne University

B.S.

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