Susan Balding — CEO
In 2022, I was appointed to lead CGI’s global marketing and communication function. My team is responsible for strengthening CGI’s brand, raising market awareness through traditional and digital media, enabling business development, positioning of the firm’s industry expertise, orchestrating strategic alliance partnerships, and increasing engagement with the company’s 94,000+ consultants and professionals. I am a member of CGI’s Global Operations Management Committee. I joined CGI in November 2009 and held successive leadership roles in marketing and communication, CEO/executive communications, and strategic and business planning in the U.S. Federal, U.S. Commercial and Canadian operations. Most recently I led CGI’s global enterprise business intelligence and strategic planning functions including the firm’s proprietary Voice of Our Clients program. Previously, I led branding, marketing, communication and reputation-building initiatives at a diverse range of public and private companies and non-profits, with roles in multiple cities in the United States, Canada and Japan.
Stackforce AI infers this person is a Marketing Executive with expertise in B2B communications and strategic planning.
Location: Washington, DC, United States
Experience: 30 yrs 11 mos
Skills
- Integrated Marketing
- Strategic Planning
Career Highlights
- Led CGI's global marketing and communication function.
- Strengthened CGI's brand and market awareness.
- Member of CGI's Global Operations Management Committee.
Work Experience
CGI
Senior Vice President, Global Marketing & Communications (3 yrs 11 mos)
Vice President, Global Strategic Planning (5 yrs 9 mos)
Vice President, Global Marketing Strategy & Programs (11 mos)
Vice President, U.S. Strategy & Planning (4 mos)
Director, U.S. Strategy & Planning (2 yrs 9 mos)
Director, Communications (3 yrs 3 mos)
Chief
Founding Member (5 yrs)
ManpowerGroup
Director, Global Marketing (1 yr 5 mos)
Booz Allen Hamilton
Senior Associate, Marketing & Communications (3 yrs)
Naval Facilities Engineering Command (NAVFAC)
Deputy Public Affairs Director (Consultant) (2 yrs)
National Public Radio (NPR)
Communications & Brand Manager (2 yrs)
San Diego Symphony
Communications and Media (2 yrs)
US Navy Fleet Activities, Sasebo, Japan
Public Affairs Officer (2 yrs)
Naval Air Warfare Center, Aircraft Division
Communications Specialist (Consultant) (2 yrs)
Education
B.S. at Duquesne University