Keshav Raheja

Growth Manager

India7 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in growth marketing and customer engagement strategies.
  • Proven track record in managing successful gamification campaigns.
  • Strong analytical skills with experience in data-driven decision making.
Stackforce AI infers this person is a Growth Marketing Specialist in the Fintech industry.

Contact

LinkedIn

Skills

Core Skills

Growth MarketingCustomer EngagementMarketing StrategyCampaign ManagementCommunication StrategyData AnalysisBusiness Analysis

Other Skills

CleverTapCustomer Segmentation StrategyMarketing Campaign ManagementCampaignsCommunicationMicrosoft ExcelData VisualizationMarketing CampaignsBusiness Intelligence (BI)LTVMarket SegmentationCommunications StrategyDigital MarketingCustomer JourneysAnalytical Skills

Experience

7 yrs 2 mos
Total Experience
2 yrs 4 mos
Average Tenure
2 yrs 10 mos
Current Experience

Paytm

Growth Manager

Jun 2023 – Present · 2 yrs 10 mos

  • Conceptualizing gamification activity to drive cross-category adoption & increase UPI transaction share
  • Managing go-to-market for gamification campaigns involving various teams including design, product, marketing, social, legal, customer escalation & data analytics
  • Led on-app marketing campaigns utilizing various channels such as Push Notifications, emails, Whatsapp, SMS, and Banners, tailored to different touch points in the consumer journey
CleverTapCustomer Segmentation StrategyGrowth MarketingCustomer Engagement

Oyo

3 roles

Growth Marketing Manager

Promoted

Dec 2021 – May 2023 · 1 yr 5 mos

Customer Segmentation StrategyMarketing StrategyGrowth Marketing

Associate Manager

Jan 2021 – Nov 2021 · 10 mos

CampaignsCommunicationCampaign ManagementCommunication Strategy

Business Analyst

Aug 2019 – Dec 2020 · 1 yr 4 mos

Microsoft ExcelData VisualizationData AnalysisBusiness Analysis

Zs

Business Operations Associate

Jun 2018 – Mar 2019 · 9 mos · Gurgaon, Haryana, India

Hindustan coca-cola beverages pvt ltd

Intern

May 2017 – Jul 2017 · 2 mos · Chennai, Tamil Nadu, India

Education

Dr. B R Ambedkar National Institute of Technology, Jalandhar ( PUNJAB)

BTech - Bachelor of Technology — Industrial and Production Engineering

Jan 2014 – Jan 2018

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