Jul 2016 – Aug 2017 · 1 yr 1 mo · Greater Paris Metropolitan Region

• The ZOO is Google's Creative and Creative Technology group, comprised of leading creative, creative technology, planning and production talent: we work with Google's largest brand clients and agencies to develop creative and innovative brand ideas powered by world-class technology on google platforms and technologies.
• Project vetting: used in-depth understanding of briefs and scope to decide on feasibility and value to clients and Google ZOO of over 100 project opportunities. Also prioritised pro-bono projects based on objectives, resource availability and technical ask.
• Strategic planning guidance: managed resourcing to promote collaboration and optimisation of skills across a team of 50 people in 6 countries.
• Off-site organisation: supported organisation of the team offsite (55 attendees) which received a 5-star rating from 84% of attendees.
• Performance measurement: captured performance metrics of launched projects to derive learnings and share as PR. ZOO team received accolades for excellent metrics measurement and sharing across Google.
• Multimedia and multi-channel campaigns: executed media campaigns encompassing YouTube, Google tools and virtual reality (VR: daydream, Google Cardboard) with clients in industries ranging from fashion to automotive.

Jan 2016 – Jul 2016 · 6 mos · Greater Paris Metropolitan Region

• 360 campaign management: developed and tracked the 360º NPD launch plan of the Google/Orange flagship for the MEA region.
• Media customisation: adapted launch plans to specifications of each MEA country (tailored to competition, customer usage etc.).
• Training coordination: organised training sessions and material for sales team in Dakar.
• Project management: liaised with various teams and agencies to manage ATL/BTL creative, product delivery and customisation.
• Retailtainment: planning and execution of in-store animations in 9 European markets.

Jul 2015 – Jul 2015 · 0 mo · Lisboa, Lisbon, Portugal

• UBELONG is an organisation that provides the opportunity to work and volunteer across the world.
• Digital marketing: managing social media, including Facebook, Google+, Instagram, Pinterest, LinkedIn and Twitter.
• Marketing and PR.

Apr 2015 – Jul 2015 · 3 mos · Greater Paris Metropolitan Region

• Promise Consulting is a consulting and market research firm that optimises and evaluates brand value from a marketing and customer point of view as well as creates innovative marketing tools to help brands grow their sales and increase their market share.
• Qualitative and quantitative research: conducted market research through primary (focus groups and surveys) and secondary data to understand the Chinese cosmetic and luxury industries.
• PESTLE analysis: analysed the level of adaptation and standardisation of marketing strategies of Western cosmetics brands in China.
• Conducted market research using both primary and secondary data on the following topics:
• 1. Can Western cosmetic brands implement their successful European strategies to the Chinese cosmetic market or should those be adapted based on contextual and cultural differences among others?
• 2. What are the consequences of the evolution of the Chinese luxury consumer on the performance and strategies of luxury brands?
• 3. Impact of changes in distribution channels of the cosmetic industry.

Jan 2013 – Aug 2014 · 1 yr 7 mos · London Area, United Kingdom

• Revenue achievement: attained financial budget of £900k by building annual media plans spanning print and online media to support brand communication strategy and drive sales, visits and customer penetration with clients such as Glaxosmithkline (GSK), L'Oréal and Johnson & Johnson.
• Relationship growth and management: demonstrated the efficacy of Tesco Clubcard data to L'Oréal through case studies and behavioural shopper insight. L'Oréal asked dunnhumby to co-manage one of their launch plans worth over £1m.
• Ability to derive learnings: evaluated campaigns run by GSK to show why they should continue running such mailings and contact existing shoppers. GSK renewed both campaigns, each worth £100k in 2014.
• Collaboration: mentored and trained a new team member on first media project which received excellent feedback.
• Decision-making using data: delivered insight-driven plans to the Baby, Beauty and Toiletries commercial team in Tesco to ensure creation of category-driving and shopper-centric media plans.

Sep 2011 – Dec 2012 · 1 yr 3 mos · London Area, United Kingdom

• dunnhumby is the world’s leading customer science company, analysing data and applying insights from over 400 million customers across the globe to create superior customer experiences for clients.
• Created new business opportunities: used behavioural shopper insight and case studies to sell in annual plans worth £50k to Organix and Novartis, clients who both had no previous media investment with dunnhumby.
• Driving change: managed the agenda of internal team meetings to increase relevancy and make sure all urgent matters were addressed. Received positive feedback on the improved structure and efficiency.
• Exceeding targets: received ‘Exceeds’ performance criteria based on sales and peer feedback.
• Negotiation: demonstrated the impact and revenue potential of targeting lapsed shoppers to SCA Hygiene, generating a 33% sales uplift for one of their brands. SCA rolled this campaign out to other brands.