Mahima Ghosh

Business Development Executive

Bengaluru, Karnataka, India4 yrs experience
Most Likely To Switch

Key Highlights

  • Led hyperlocal campaigns resulting in 4X revenue growth.
  • Strategized brand initiatives for major events like IPL.
  • Counseled over 200 students, enhancing communication skills.
Stackforce AI infers this person is a Marketing Professional with expertise in Brand Management and Digital Marketing strategies.

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Skills

Core Skills

Strategic Marketing ManagementBrand ManagementDigital Marketing Expertise

Other Skills

AdvertisingBrand ActivationIntegrated Brand MarketingSocial MediaProblem SolvingCommunicationCustomer Relationship Management (CRM)Creative Coordination and ProductionIntegrated MarketingMarket ResearchPeople ManagementData Analysis and Metrics InterpretationCommunication SkillsAdaptability and Learning AgilityTeam Leadership

About

I am currently working at Meta, as a MarkTech solutions manager, helping expand Retail and Ecom businesses. Prior to Meta, I was working as an Associate Brand Manager at Groww, India, focusing on developing brand strategies and improving marketing communications, particularly in investment and loan/credit areas. This role builds upon my previous experiences and broadens my understanding of marketing and brand management. At Tanishq Titan, where I served as a Senior Executive in Marketing, I was involved in creating digital marketing strategies and contributing to growth. My tenure there included leading hyperlocal campaigns, which helped increase digital engagement and had a positive impact on revenue. Prior to Tanishq, my journey at Tekie as a Business Development Associate honed my skills in client engagement and revenue generation. I rapidly advanced to a BDA role, outpacing the standard traineeship period, and emerged as one of the top contributors by effectively addressing market needs and collaborating on targeted marketing campaigns. This experience, combined with my academic counsel to over 200 students and parents, underscores my ability to connect and communicate effectively, aligning products with consumer needs. My foundation in marketing and communication was built through various internships, including roles at Zee Bangla and FCB Ulka. These experiences enriched my skills in public relations, digital communication strategies, and account management, particularly in the context of ATL and BTL campaigns.

Experience

4 yrs
Total Experience
1 yr 4 mos
Average Tenure
1 yr 8 mos
Current Experience

Meta

Client Solutions Manager

Sep 2024Present · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

Groww, india

Assistant Brand Manager Marketing

Oct 2023Aug 2024 · 10 mos · Bengaluru, Karnataka, India

  • Strategizing and Planning Brand Initiatives, and cementing Leadership Position in Investment Category including integrations in IPL and World Cup
  • Accelerating Growth in Loan/Credit Categories for Business and Retail Sectors
  • Enhancing External and Internal Communications via Digital and Traditional Channels
  • Developing Brand Film, Craft Brand Narrative, Create Brand Collaterals
  • Conducting Thorough Competition Analysis and Research
  • Amplifying Presence through Social Media Marketing and Influencer Marketing
  • Innovation in Book Marketing Techniques
Strategic Marketing ManagementAdvertisingBrand ActivationIntegrated Brand MarketingSocial MediaBrand Management

Tanishq titan, india

Senior Executive – Marketing

Apr 2022Oct 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

  • Spearheading Hyperlocal campaigns for nationwide retail expansion, resulting in a 3X increase in digital adoption and a 4X surge in attributable revenue
  • Directing comprehensive marketing efforts for the 2023 national diamond activation campaign
  • Contributing to digital communication strategies and digital media management for the brand
  • Managing Google My Business (GMB) for Tanishq with a focus on enhancing online presence
  • Supporting the management and execution of social media strategies and campaigns
  • Orchestrating creative collaboration across Brand Media, Performance Marketing, and E-Commerce/Omnichannel by establishing a digital BTL team to boost efficiency
  • Guiding CRM operations from a regional business perspective, aligning with hyperlocal strategies
  • Engaging in influencer marketing and celebrity management, enhancing brand visibility
  • Aided in the production of digital media assets, overseeing the entire process from conceptualization to campaign shoot execution
  • Organized and managed events for brand campaign and collection launches
  • Jointly led the Bengal brand campaign, incorporating new learning experiences
Problem SolvingAdvertisingBrand ActivationBrand ManagementCommunicationCustomer Relationship Management (CRM)+6

Tekie

Business Development Associate

Dec 2021Mar 2022 · 3 mos · Bengaluru, Karnataka, India

  • Counseled over 200 students and parents in academic matters
  • Accelerated to Business Development Associate (BDA) level within 15 days, surpassing the standard three-month traineeship period
  • Ranked as one of the top four individual contributors, including senior BDAs, in a team of 50 for the past two months, generating revenue of INR 7.5 lakhs
  • Identified and addressed reservations about coding in the Indian market
  • Collaborated with the marketing team to develop Below-The-Line (BTL) campaign strategies for more effective targeting of our audience
  • Excelled in objection handling and client coordination
  • Played a key role in streamlining finance processes and onboarding operations

Zee entertainment

PR and Communication intern

May 2021Jul 2021 · 2 mos · Kolkata, West Bengal, India

  • Monitored and analyzed monthly public relations (PR) trends, delivering comprehensive reports
  • Developed strategic plans for digital communication
  • Crafted press releases, newsletters, translations, and reference documents for award submissions
  • Conceptualized various Above-The-Line (ATL) and Below-The-Line (BTL) campaigns

Fcb ulka

Account Management Intern

Dec 2020Jan 2021 · 1 mo · New Delhi, Delhi, India

  • Initiated creative concepts for both digital and traditional media platforms
  • Facilitated coordination among clients, creative teams, and production units
  • Executed daily creative requirements for Above-The-Line (ATL) and Below-The-Line (BTL) marketing initiatives
  • Oversaw management of briefs, job lists, and competitive tracking for Domino's
  • Employed strategic thinking in campaign development and maintained accountability for task completion
Problem Solving

Offer india

Communication Coach

Oct 2018Feb 2020 · 1 yr 4 mos · Kolkata, West Bengal, India

  • Teaching HIV+ children to communicate in English
  • Attending conferences and meetings on children welfare
  • Planning and preparing pitch decks for donors
Problem Solving

Motherdairy foods & vegetables private limited

MIS Personnel

May 2018Jul 2018 · 2 mos

Problem Solving

Education

The Delhi School of Communication (DSC)

Post Graduate Diploma in Communication — Integrated Marketing communication

Jan 2020Jan 2022

Presidency University

Bachelor of Science in Economics — Applied Economics

Jan 2016Jan 2019

Ram Mohan Mission High School

ISC — PCMB

Jan 2014Jan 2016

Ram Mohan Mission High School

ICSE(10th)

Jan 2003Jan 2016

Indian Institute of Management Visakhapatnam

Post Graduate Certificate in Digital Marketing

Jan 2024Present

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