Jun 2024 – Present · 1 yr 10 mos

• Building scaled GTM strategies to drive product growth. My work focuses on designing and operationalising scaled partner management models to accelerate the development & adoption of Meta’s products among partners such as creators and AI enthusiasts.
• AI led GTM: Conducting experiments to re-imagine 1:many partner management play books (AI agents, Messaging, Community, Chats & Webinars)
• Global Product Partnerships: Partnering with PM/PMM teams to translate partner feedback into product strategy
• India Creator Ecosystem: Leading Born on Instagram, Meta’s largest creator community program globally, with 200K+ creators in India, serving as a sandbox for testing global partner management strategies.
• India XFN representation: Collaborating with India regional teams to help leverage long tail creator ecosystem for India business growth.

Jul 2022 – Jun 2024 · 1 yr 11 mos

• Led scaled partner management for Born on Instagram - the world’s largest creator education and community program for 200k+ content creators in India
• Conceptualised & launched initiatives to educate & enable nano, micro, and macro creators
• Set up GTM motions to drive adoption & retention of Instagram products (Reels, Threads, Broadcast Channels, Creator Marketplace, etc. )
• Empowered breakout stars of Instagram by curating monetisation and partnership opportunities in the media & entertainment ecosystem

Mar 2022 – Jun 2022 · 3 mos · Bengaluru, Karnataka, India

• tl;dr - Chief of Staff to CEO; everything 0 to 1 building a Metaverse for education
• Seed stage startup ($5m @ $33m valuation) founded by ex-head of Twitter India & a Creator and funded by Balaji Srinivasan, Nitin Kamath, Kunal Bahl, Antler India, and more.
• Worked with founders to build the series-A narrative and the (partnerships & community-led) GTM playbook
• I was also the instructor and course designer for the Sales & BD module of a mini-MBA program scheduled to be delivered in a Metaversity (a virtual university)
• exited because of a breakup between founders, learning a lot about the ecosystem

Sep 2021 – Feb 2022 · 5 mos · Remote

• tl;dr - marketing strategy for brands; SaaS/AdTech
• Jivox is an AdTech startup helping brands deliver personalized digital advertising at scale, using a tech called DCO (Dynamic Creative Optimisation)
• At Jivox, I created and reviewed personalised ad strategies for global brands such as Chevrolet, Heineken, Air Methods, Blackhawk Network, Dick’s Sporting Goods, Signet Jewellers, and Eddie Bauer
• brushed my analytics & deck making skills. exited to pursue a rare, high-growth opportunity

Jun 2020 – Aug 2021 · 1 yr 2 mos · Hyderabad, Telangana, India

• Majored in Marketing & Finance with ISB’s flagship PGP program
• Led a team of 3 consultants to create turnaround strategy for a legacy higher ed institute, helping them compete with B Schools and EdTech companies
• Started mentoring career change & MBA aspirants

Jun 2019 – Apr 2020 · 10 mos

• Led the enterprise initiative of BYJU’S (Learning TV Product for schools) through its zero to one phase by managing a 40 member team spread across India. Drove efforts to create a profitable, self-sustaining B2B2C channel for the K12 business by opening and nurturing accounts in 300+ schools within 12 months. The learnings from this initiative helped shape the Google + BYJU’S school partnership, named Vidyartha
• through both the stints at this startup, I learnt all about business fundamentals, sales & marketing, narrative shaping, people operations & management, and leadership. Exited to explore and push the learning curve further

Sep 2014 – May 2019 · 4 yrs 8 mos

• Worked with a co-founder and led sales and marketing initiatives for the abroad education category (GRE, GMAT, Admissions Consulting). Implemented GTM strategy for the 12+ EdTech market (college students and young professionals)
• Drove 100%+ sales growth year on year to build a $3M turnover business
• Hired, trained, and grew the sales and marketing teams (0 to 90) operating pan India.
• Expanded business operations to 10 regions through 6 offices (Bangalore, Chennai, Hyderabad, Mumbai, Pune, Delhi)
• Created digital product marketing strategy and led offline outreach efforts across 200+ colleges in India and Dubai; implemented the first field + inside sales model in EdTech (2016)
• Delivered 50+ webinars and seminars on higher education and career planning annually. Created content for the same
• Facilitated 2 product launches and GTM of the first “Profile Mentoring Services” for MS aspirants in India
• Devised sales strategy for a hybrid product ( tablet, classroom , and live classes) bundled with admissions consulting services
• Helped this business unit spin-off as another startup, Career Labs: the go-to place for students and young professionals for all their career needs. CL is funded by Rocket Internet and angels such as Abhishek Nag and prominent ISB professors

Jan 2012 – Jan 2013 · 1 yr

• [Extracurricular @ Undergrad]
• Vertical Head - marketing for the Manipal chapter of AIESEC, the world's largest student-run non-profit organization providing international internships, experiential leadership roles, and a global learning platform to students across the world; present in over 110 countries.
• Led a team of 5, initiated Facebook ads & partnerships, and marketed hallmark events to a student town of 20K+
• Handled executive board responsibilities for the local committee
• National Support Team Member, AIESEC India: Attended and facilitated 5 regional and national conferences

Feb 2011 – Dec 2011 · 10 mos

• Sponsorships, publicity, and PR. Raised funds and got coverage in 3 national newspapers