Sep 2019 – Apr 2021 · 1 yr 7 mos · New Delhi Area, India

• · Analytics lead for Subscription on LiveMint, Hindustan Times and Live Hindustan (leading Indian Dailies) · Highlighted product features and funnel enhancements that were included in the Subscription Product
• · Developed analytics capability for integration of 3rd party tools – WebEngage, Deep.bi, Zoho desk, etc. which helped in enhanced tracking and uncover insights on customer behaviour
• · Helped in forecasting the churn, retention, and up-sell/cross sell opportunities for subscribers
• · Identified the key factors responsible for driving traffic and provided key insights which helped in increasing the
• engagement for HT Websites- Live Hindustan, LiveMint, and Epapers
• · Designed meaningful metrics indicating product health and developed business reports on Tableau to track the movement of
• these metrics on a regular basis
• · Winner, Business Enabler Award, HT Digital Streams (July’20) · Winner, Q1 Digistar Award, HT Digital Streams (May’20)

May 2018 – Sep 2019 · 1 yr 4 mos · Noida Area, India

• Responsible for growth of movie ticketing business
• · Designed dashboards, leveraging Excel, Tableau, Hive, Data Studio, and automated reports that allowed leadership to monitor the business in real time
• · Drove product improvement features to enhance user experience, traffic, and conversion, coordinating with multiple teams
• · Studied User Retention by categorizing new, and dormant users and devised strategies to drive retention
• · Customer Segmentation & Cohort Analysis – Analysis of buying behaviours of customers (basis demographics and spend pattern) · Affinity model - Analysing target customer’s buying preferences in other categories on Paytm; other online merchants and
• facilitators (wallets/banks/cards) for cross-sell/up-sell opportunities
• · Cashback Analysis – Optimizing cashback to retain existing users as well as engaging new users
• · Competition Analysis – Basis research on competition’s offers, I was instrumental in devising the counter-active strategy to generate new customer base for Paytm

Jun 2017 – Mar 2018 · 9 mos · Mumbai, Maharashtra, India

• · Worked directly with Asia Senior Management and their teams to develop insightful reports and dashboards using Tableau for gauging Relationship Manager’s performance/productivity and ad-hoc analysis on clients, products, and human capital
• · Worked on finance controller’s assignments such as Expense Accruals & Review, Insurance Amortization, Equity Broking journal, Revenue Accruals, MF Debtors Recon, PB to IB transfers, GST calculations on MF receipt, RM Scorecard calculation and CAMS
• · Created periodical reports ensuring accuracy and timelines across different dimensions such as costs/clients/ products/markets

Apr 2016 – Feb 2017 · 10 mos · Noida Area, India

• · Worked on assignments involving Statistical modelling (predictive analytics, forecasting, segmentation, and data analysis)
• · Successfully managed complete implementation of Suspect-Prospect-Approach-Negotiate-Closure-Order Won/Lost (SPANCO), an online tool for tracking the entire selling cycle
• · Applied techniques such as regression modelling, cluster & factor analysis, time-series analysis, using R language
• · Analysed the existing Keyword Premium Listing customer profiles, customer queries and feedback and established the
• relation between marketing spend to listing on the portal and the return generated
• · Analysed the customer engagement parameters to locate customers who can spend more on the company’s products and
• mapped their usage patterns with other products which could be sold or renewed

Aug 2015 – Sep 2015 · 1 mo · Gurgaon

• Worked with Talent Acquisition Team to hire Sales Representatives for Videocon AC Channel Sales division at different locations.

Aug 2015 – Sep 2015 · 1 mo

Apr 2015 – Jun 2015 · 2 mos · Gurgaon, India

• I have worked on two different projects in the Human Resource Department of Baxter India Pvt. Ltd.
• 1. Standardization of Policies across Manufacturing Plants
• 2. Analysis of competitor's Rewards and Recognition Policies to enhance Baxter's current practices

Apr 2015 – May 2015 · 1 mo

• As a part of the project I have completed all three following levels of the project.
• 1. Improving Social Signals on Online Travel Product.
• 2. Understanding Consumer flow on website using Google Analytics.
• 3. Understand & implement social signals from Third-Party Travel App.

Sep 2014 – Oct 2014 · 1 mo

• The objective of the project was to spread awareness about Android Technology among various retailers. The key responsibility was to approach & train designated retailers on various aspects of Android Software, which primarily focused on features & benefits of this technology.
• Key Learning:
• Opportunity to understand the Android penetration level in the Indian mobile market
• Engagement & interaction opportunity with big mobile retailers
• Opportunity to appraise & train the retailers on this technology
• On-field exposure of how, product marketing happens

Jun 2013 – Jun 2014 · 1 yr · Noida Area, India

• · Owned end-to-end implementation of IVP- Recon by analysing trade and cash reports
• · Interacted with international clients to understand and capture their functional & technical requirements, trading
• strategies, broker relations, reporting needs for powerful reconciliation
• · Worked closely with the QA team to automate the Recon Creation process to minimize the testing lead time

Jul 2012 – Dec 2012 · 5 mos · New Udaan Bhawan, Opposite IGI terminal

• Operation and Maintenance of Baggage Handling system at the Indira Gandhi International Airport

Jun 2012 – Jul 2012 · 1 mo

• Study of PLC and Power Plants Board Manufacturing circuiting.