Mar 2021 – Present · 5 yrs 1 mo · Bengaluru, Karnataka, India

• Enabling Creators to build independent small media businesses.

Jun 2018 – Jul 2019 · 1 yr 1 mo · South India Markets

Apr 2017 – Jun 2018 · 1 yr 2 mos · Gurugram, Haryana, India

• 1. Category Management (Home Cluster) - P&L (shared) Product, Marketing, Operations, Catalog, Channel Traffic. Awarded the Star Performer among 90 MBA graduates for outstanding performance by the CEO.
• 2. Growth Driver - Manage key metrics for a top line of 150+ Cr generating revenues worth 55+ Cr. Registered 3X revenue growth from Aug 2017 to Feb 2018, Profit Margins improved by 25% (-10% to 15%).
• 3. Sales Strategy - Led company-wide project, reduced sourcing cost by 20%, shipping cost by 15%, customer acquisition cost by 30%, increased conversion by 15% using analytics. Built a pricing calculator and portfolio management tool. Led Go to Market Strategy for Services at Shopclues as a new revenue channel.
• 4. Marketing & Merchandising - Created marketing campaigns, designed and optimized channel wise marketing & merchandising. Led team of 6 to drive onsite campaigns & merchandise, category navigation and customer experience
• 5. Recruitment & Brand Building - Designed & Executed Shopclues B-Plan Competitions & Induction programs for Category BU. SPOC for New Campus Hires. Part of the CSR Team educating underprivileged children in Gurgaon.

Apr 2016 – Mar 2017 · 11 mos · Gurugram, Haryana, India

• 1. Category P&L (Sales, Revenue, Transaction Value, Spend, Direct Costs, etc.) for the entire portfolio of Beauty, Fragrances, Grooming Appliances, Books, Daily Needs.
• 2. Development and execution of Sales Plan (Demand Estimation, Sourcing, Portfolio-Merchandising-Pricing Plan, Campaign & Channel Coordination) based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data.
• 3. Worked with Marketing team to create and execute promotion calendar for the season, month & year.
• 4. Worked with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads.
• 5. Worked with Technology or contract vendor platforms to obtain new tools for effective merchandising and customer engagement.
• 6. Worked with Catalog team to ensure catalog hygiene. Built new schema structure which shortened the customer checkout by 2 steps impacting conversion by +33%.
• 7. Worked with analytics team to analyze category insights. Optimized costs by 15% and increased revenue from 5% to 36%.
• 8. Worked with campaign team to stream line campaign execution. Built new processes around horizontal campaigns which led to saving 700+ man hours.
• 9. Work with customer support team to process and analyze consumer queries thus drive merchant behavior which led to an increase in NPS score from 18 to 48.

Jan 2016 – Apr 2016 · 3 mos · Pune/Pimpri-Chinchwad Area

• Zoomcar is a self-drive car rental company headquartered in Bangalore, India.
• Go-To-Market Strategy for B2B Markets - Developed Roadmap & Marketing Communication for renting cars for weekly and monthly plans. Built an automated pricing tool for pricing cars basis 4 factors - industry, firm size, location, distance.
• Developed business leads & achieved Growth of 220% across 5 industries. Project scaled to pan-India operations.

Jun 2015 – Aug 2015 · 2 mos · Pune/Pimpri-Chinchwad Area

• SPIDR is a social app that allows users to generate content about the current happenings in their vicinity.
• Drove 1500+ App downloads for 6 Institutes in Pune.
• Increased In-App engagement by 5X through BTL marketing initiatives.

Apr 2015 – Jun 2015 · 2 mos · Greater Bengaluru Area

• 1. Led a team of 12 to analyse & benchmark consumer behavior in supermarkets, increased off-takes at POS by 6X for Garnier MEN.
• 2. Scaled pilot to pan-India operations across Super & Hyper Markets (Modern Trade). Recommended for a PPI by National Sales Manager Consumer Products Division.

Nov 2014 – Feb 2015 · 3 mos · Pune/Pimpri-Chinchwad Area

• Increased operational efficiency by 200% for 400+ outlets in Pune for large distributors.
• Set up new processes for logging and analyzing data for customer outlets.

Nov 2013 – Jan 2014 · 2 mos · Rural Karnataka

• Helped start a First Referral Unit for women welfare at Santhemaranehalli, Rural Karnataka

Jun 2011 – Aug 2011 · 2 mos · Mumbai Metropolitan Region

• Brand & Business Development for a Tech Solutions Service provider.
• Built brand allOK from concept to reality. Part of a 3 member team. Working closely with founders Dr. Sumit (ex-President Reliance Jio) & Amrita Chowdhury (Director Gaia Smart Cities).
• 1. Built processes for sales, operations teams.
• 2. Formulated and execute plan to onboard B2B vendors to offer annual maintenance contracts to customers.
• 3. Enabled website to service 1700 customers in 3 Months generating a revenue of INR3.3 Lakhs

Mar 2011 – May 2014 · 3 yrs 2 mos · Bangalore, India

• R&D in Design - Worked with four Governments (India, Russia, Israel, UAE) generating revenue of $200Mn+.
• Key Projects - Led a team of eight to build a Radar for the DRDO & Russian Navy. Specialist in Satellite communication, aerospace technology, UAVs.