Mar 2019 – Jul 2020 · 1 yr 4 mos · New Delhi Area, India

• Achievements:
• Received Quarter Performance Award (Q4) in 2019
• Handling the International client with Media Ops
• Media Planing and Buying
• Campaign Delivery and Optimization
• Tool Handling: Affise and Fraud Score

Oct 2017 – Jan 2019 · 1 yr 3 mos · New Delhi Area, India

• Worked on Idea, Vodafone, Ooredoo Kuwait, Dubai, BSNL (North, West and North) accounts.
• Worked on CPA campaigns model to meet the ROI
• Worked with 100+ Affiliate networks
• Pitched New Ad Network
• Worked with Technical team, content team, finance team and Sales team.
• Campaign Optimization

Dec 2016 – Oct 2017 · 10 mos · Hauz Khas

• Responsible for driving client servicing team - Digital Campaign Management, Account Management, Optimization, Client Servicing.
• Key role is to manage client and to provide an integrated marketing proposition for clients from brief understanding to building media plans for smooth execution of the campaign.
• Maximize revenue from each client & increase client retention rate.
• Multiple channel management: Search, Email, Branding, Mobile media, etc

Sep 2015 – Dec 2016 · 1 yr 3 mos · New Delhi Area, India

• Achievements:
• Got Appreciation from the CEO and Client to Revenue Increase for one the Premium Client.
• Handling key publisher accounts of Colombia portfolio
• Responsible for retaining accounts & scaling of accounts
• Handling widget implementation & other day to day publisher queries
• Analyzing & sharing insight of account performance
• Meeting growth targets for individual accounts
• Responsible for all revenue aspect of pub. Including reconciliation, invoice.
• Finding out unused inventory space & suggesting pub. On the ways to monetize them.

Jul 2013 – Sep 2015 · 2 yrs 2 mos · Gurgaon

• Achievements:
• Received Best Employee of the year Award in 2014
• Received PAT ON THE BACK Award in 2015
• Worked on CPC, CPCV & CPM Campaign Model, Media buying & planning, Ad trafficking, account management, optimization, scheduling, budget handling & report analysis.
• Planning the inventories bifurcation as per the requirement of the campaigns.
• Checked creative materials and URLs before implementation in ad servers.
• Systematic reporting to clients by daily, weekly/ monthly reports, inventory reports.
• Generate reports to monitor the campaign performance/delivery & taking necessary action if under deliver or Over deliver.
• Implement, schedule and deliver advertising campaigns.
• Test creative, click-through URLs, action tracking, etc. Oversee proper implementation of ad tags and campaign delivery
• Set up the campaign before the deadline and ensuring good relation with clients.
• Closely worked with sales team regarding RO, Creative and Done the kick off call before taking the campaign live.
• And also worked with tech team regarding discrepancy issue & some technical issues, Finally Working with accounts team regarding Invoicing.
• Worked with publisher if necessary and handled 3rd Party like Media-mind, Double Click Atlas campaigns.

Sep 2012 – Jul 2013 · 10 mos · Noida Area, India

• To set up new campaigns/ ad groups.
• Worked with PPC campaign management using Google Adwords.
• Provided suggestions for PPC Landing Page Optimization.
• Provided leads to client through running CPL campaigns.
• New Account set up and Strategic Optimization of CPL and PPC campaigns.
• Write the creatives content for website promotion.
• Preparation of daily activity reports (ad copies, keywords etc.) of the team for client’s review.
• Quality Check and Analysis of the Creatives/Content written by the team.
• To carry out keyword research.
• MIS management & Report generation.
• Landing Page Optimization.