Jeroen Sluiter

Co-Founder

Stein, Limburg, Netherlands23 yrs 11 mos experience
Highly Stable

Key Highlights

  • Over 25 years of strategic business development experience.
  • Founder of innovative solutions in multiple industries.
  • Expert in B2B and B2C commercial operations.
Stackforce AI infers this person is a strategic business developer with expertise in Fintech and Consumer Goods.

Contact

LinkedIn

Skills

Core Skills

Business DevelopmentProduct DevelopmentSales ManagementStrategic ConsultingAdvocacySales StrategyKey Account ManagementLead GenerationSales Operations

Other Skills

StrategieProductontwerpMarketing op sociale mediaProductmanagementBusiness Intelligence (BI)MarketingDirecte verkopenCommunicatieSales ProcessesB2B-marketingstrategieProjectmanagementCounselingLeadgeneratieConsultancyB2B-marketing

About

Jeroen Sluiter is a strategic business developer with over 25 years of experience across sectors including telecommunications, health & wellness, and advanced materials. He has led enterprise sales, key account strategy, and commercial operations in both B2B and B2C environments. Beyond advisory work, Jeroen operates as a founder and system builder, with hands-on experience in product development, monetization design, and strategic communications. He is the originator of the Praetari Principle—a formally registered intellectual framework (BOIP) comprising AEtV, CCAv, TRS, and RDM—designed to re-architect how human attention, engagement, and data are valued and settled in digital economies. Jeroen is available to supporting businesses where needed.📩 jeroen@bdis.nl

Experience

23 yrs 11 mos
Total Experience
4 yrs 11 mos
Average Tenure
--
Current Experience

Praetium

Founder

Jan 2024 – Present · 2 yrs 3 mos · Netherlands · Hybrid

  • Praetium is a novel IP-based settlement layer for the Creator Economy that turns real human engagement into proportional per-second income for creators, in real-time —without ads, subscriptions, or tipping. We call this: Fair Play. Fair Pay.
StrategieProductontwerpMarketing op sociale mediaProductmanagementBusiness Intelligence (BI)Marketing+4

Bdis

Strategic Business Consultant

Oct 2023 – Present · 2 yrs 6 mos · Netherlands · Remote

  • Providing business intelligence and development services to SMEs, focusing on the B2B segment.
  • Supporting companies in optimizing their commercial activities and enhancing their market presence.
  • NB, Currently representing Rexil Agro × Aǹalemma Water: Dutch dual-tech in agriculure, delivering higher yields, lower inputs, and lasting soil health through science-based, sustainable innovation.
Sales ProcessesStrategieB2B-marketingstrategieProjectmanagementMarketing op sociale mediaBusiness Intelligence (BI)+9

Solinatra

Head of Business Development & European Sales

May 2022 – Oct 2023 · 1 yr 5 mos · The Randstad, Netherlands

  • Led business development efforts for this Dutch bioplastics’ startup, refining their proposition, positioning, and go-to-market strategy.
  • Developed sales and pipeline strategy for the European market.
Sales ProcessesKey Account DevelopmentStrategieAdviserend verkopenProductpromotieInternationale bedrijfsontwikkeling+12

Fathom london

New Business development @

Aug 2020 – Dec 2021 · 1 yr 4 mos · Zoom

  • • Built and managed a sales pipeline for this boutique software company specializing in digital transformation for global markets.
Sales ProcessesAdviserend verkopenInternationale bedrijfsontwikkelingB2B-marketingstrategieWerkervaringMarketing op sociale media+5

World alliance of independent thinkers (wait)

Founder (non-profit)

Jul 2020 – Present · 5 yrs 9 mos · Netherlands · Hybrid

  • 21 century-proof think-tank and non-establishment advocate
  • Working to protect democratic values and human rights.
StrategieMarketing op sociale mediaMarketingDirecte verkopenCommunicatieStrategic Consulting+1

Blendtrek international

Founder

Mar 2018 – Dec 2023 · 5 yrs 9 mos

  • Created innovative "best-of-breed" alternative to traditional kitchen blenders.
  • Drove product development, brand concept and angel investor relations
Sales ProcessesStrategieProductontwerpProductpromotieMarketing op sociale mediaProductmanagement+8

Mach marketing

Lead Generation Consultant

Mar 2016 – Dec 2017 · 1 yr 9 mos · The Randstad, Netherlands

  • • Provided senior-level B2B lead generation in the Finance, Automotive, and IT sectors through telemarketing strategies.
Adviserend verkopenBusiness DevelopmentLeadgeneratieLead Generation

Under armour europe

CSR Team Lead

Nov 2007 – Sep 2011 · 3 yrs 10 mos · The Randstad, Netherlands

  • • Part of the sales operations team; led CSR support across multiple segments.
Business DevelopmentSales Operations

The superfood company nl

Founder

Oct 2005 – Jul 2020 · 14 yrs 9 mos · Haarlem, North Holland, Netherlands

  • - Bringing the highest quality superfood brands like Febico, PlanetBio and our own TSC and Mcfruities brand into major Dutch (super)markets.
Key Account DevelopmentMarketing CommunicationsStrategieProductontwerpProductpromotieB2B-marketingstrategie+7

Bbg communications

Independent Key Account Manager

Jun 2005 – Jun 2007 · 2 yrs

  • • Managed new business development, customer relations, and sales performance for the Benelux region.
Sales ProcessesKey Account DevelopmentInternationale bedrijfsontwikkelingB2B-marketingstrategieVerkoopprocesBusiness Development+1

Ncic telecom operator services

Business Developement Manager

Jan 2000 – Jun 2005 · 5 yrs 5 mos

  • • Drove the implementation of this US-based telecom operator services company into European Telecom and Hospitality markets.
Sales ProcessesKey Account DevelopmentStrategieInternationale bedrijfsontwikkelingB2B-marketingstrategieVerkoopproces+2

Education

New School for Information Services, Amsterdam

HBO

Jan 1992 – Jan 1994

Ecole Lémania, Lausanne

Jan 1985 – Jan 1988

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