Vanshika Khurana

Business Development Executive

Delhi, India4 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Expert in driving growth through innovative marketing strategies.
Proven track record in optimizing digital marketing campaigns.
Skilled in building strong client relationships and engagement.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Growth and Engagement strategies.

Contact

Skills

Core Skills

Growth MarketingCampaign StrategiesContent MarketingCommunication

Other Skills

Retention ManagementProject ManagementAnalyticsCreative DevelopmentSocial Media MarketingNatural Language Processing (NLP)Life CoachingHypnotherapyPsychologyNeuro-Linguistic Programming (NLP)Client RapportPlanningCoachingLife SkillsTherapeutic Listening

About

Digital Marketing Professional with experience in effectuating Social Media campaigns, User Engagement Campaigns, and Brand Campaigns. Skillset includes a healthy mix of growth & strategy, analytics, project management, media development, and execution. Extremely organized, detail-oriented, and able to successfully collaborate with cross-functional teams with the ability to maintain rapport and influence with management, direct reports, external vendor and clients.

Experience

4 yrs 7 mos

Total Experience

2 yrs 3 mos

Average Tenure

2 yrs 9 mos

Current Experience

Paytm

2 roles

Assistant Manager

Promoted

Jun 2025 – Present · 10 mos · Noida, Uttar Pradesh, India

Junior Manager

Jul 2023 – Jun 2025 · 1 yr 11 mos · Noida, Uttar Pradesh, India

Growth MarketingCampaign StrategiesRetention Management

Yellow class

Digital Marketing Executive

Aug 2021 – Jun 2023 · 1 yr 10 mos · India · On-site

Drove and monitored A/B tests for product marketing and retention initiatives to acquire new and repeat customers.
Boosted CTR of Push Notification & WhatsApp Notification (Mo-engage/Web-engage) from 0.7% to 1.65%, with highly engaging content that grew App stickiness (DAU/MAU) by 58% across multiple channels including E-mail & SMS.
Strategized and built a striving communication calendar for a community of 400+ WhatsApp Groups in order to build relationships with parents and keep them engaged.
Responsible for developing organic marketing strategies, community management calendar, project management, implementation & execution of cross platforms campaigns, and monitoring and optimizing campaigns to goals.
Tracked and reported on paid marketing campaigns' performance weekly to optimize ad copies & improved user drop-off rate by 46% which led to a 170% increase in ROAS.
Implemented new strategies to improve MoM viewership of the YouTube channel by 78% and to gain Subscribers by 135% MoM.
Manage content, copywriting, and overall production of videos with innovative brand messaging to support new product launches & develop highly influential testimonials.
Developed engaging, impactful, and relevant creatives while ensuring they are digitally optimized across all relevant platforms. Worked with internal and external teams to test advertising and landing page creatives.
Manage key social media platforms (YouTube, Instagram, Facebook) to increase brand exposure and audience engagement.

Content MarketingGrowth MarketingCommunication