Vini Soni Tongia — Business Development Executive

I build and scale payments ecosystems by combining product marketing, GTM strategy, and incentive-driven growth to drive sustained user engagement and monetization. I have worked across Financial Services, Tech Startups and IT IES. In International Banking Group of SBI, I worked with various Consultants, Host country regulators for Overseas Expansion as well as strengthened International Brand Awareness, Product Promotions and Leadership Positioning through ATL BTL Activations and Digital Marketing. Combined with my interest in Digital Transformation, Marketing Automation and Technology, in WNS I led the Customer Journey, Customer Intelligence, Demand Generation, ABM and Sales Enablement projects in the Digital Marketing Team. Diving head deep in Fintech, Innovative Solutioning and I lead MSME Marketing and at YES BANK with focus on driving strategic partnerships and alliances, startup Cohort management, launching new products and building MSME Programs across country. Currently, I am driving UPI Product Marketing at Amazon Pay with focus on growing user base, gaining market share, new feature launches etc. Specialties: Product Marketing, Fintech Programs, Accelerators, Startup Growth Strategy, Program Management, Digital Marketing , B2B expertise in Social Media outreach , Digital Strategy, Growth Hacking Banking Domain Expertise specifically in International Business Expansion and Planning , Digital Reporting & Analytics

Stackforce AI infers this person is a Fintech Product Marketing Leader with expertise in digital transformation and user engagement strategies.

Location: Bengaluru, Karnataka, India

Experience: 12 yrs 11 mos

Skills

Product Marketing
Digital Marketing
Gtm
Digital Transformation
Customer Experience
Fintech
Brand Awareness

Career Highlights

Expert in driving user engagement in Fintech.
Proven track record in product marketing and strategic partnerships.
Strong background in digital transformation and marketing automation.

Work Experience

Amazon

Senior Product Marketing Manager (2 yrs 5 mos)

Earthworm - lifestyle transformation

Director, Platform Strategy (1 yr 2 mos)

YES BANK

Senior Vice President (4 mos)

Vice President (3 yrs 2 mos)

Assistant Vice President Marketing (1 yr 2 mos)

WNS Global Services

Group Manager - Digital Marketing (2 yrs 5 mos)

State Bank Of India

Assistant Vice President (2 yrs 8 mos)

Associate, Overseas Expansion Planning & Startegy , International Banking Group (11 mos)

Birla Carbon , Aditya Birla Group

Summer Intern (1 mo)

Education

Master of Business Administration (MBA) at Indian Institute of Foreign Trade

MBA at Indian Institute of Foreign Trade | Deemed University

BE HONS at M.L.V.Textile & Engineering College Bhilwara / Rajasthan

Vini Soni Tongia

Business Development Executive

Bengaluru, Karnataka, India12 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in driving user engagement in Fintech.
Proven track record in product marketing and strategic partnerships.
Strong background in digital transformation and marketing automation.

Stackforce AI infers this person is a Fintech Product Marketing Leader with expertise in digital transformation and user engagement strategies.

Contact

Skills

Core Skills

Product MarketingDigital MarketingGtmDigital TransformationCustomer ExperienceFintechBrand Awareness

Other Skills

Marketing StrategyCustomer EngagementStart-upsStrategic PartnershipsBusiness-to-Business (B2B)CommunicationBusiness DevelopmentAnalyticsCompetitive AnalysisCorporate FinanceWeb AnalyticsCRMBusiness StrategyMarket ResearchBanking

About

Experience

12 yrs 11 mos

Total Experience

2 yrs 7 mos

Average Tenure

2 yrs 5 mos

Current Experience

Amazon

Senior Product Marketing Manager

Dec 2023 – Present · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

Driving user growth, market share for UPI led use-cases for Amazon Pay with specific focus on product marketing and business growth on Money Transfers, Scan & Pay and e-commerce transactions with UPI

Digital MarketingProduct MarketingMarketing StrategyCustomer Engagement

Earthworm - lifestyle transformation

Director, Platform Strategy

Sep 2022 – Nov 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India · Remote

Digital MarketingStart-upsGTMStrategic PartnershipsCustomer Engagement

Yes bank

3 roles

Senior Vice President

Promoted

Apr 2022 – Aug 2022 · 4 mos

Digital MarketingDigital TransformationCustomer ExperienceBusiness-to-Business (B2B)Strategic PartnershipsCommunication

Vice President

Apr 2019 – Jun 2022 · 3 yrs 2 mos

Leading SME Marketing, Technology Innovations and Digital Marketing .

Start-upsCustomer ExperienceBusiness-to-Business (B2B)FinTechCommunication

Assistant Vice President Marketing

Feb 2018 – Apr 2019 · 1 yr 2 mos

Leading Startup Innovations and Alliances with a high impetus on Impact Sectors, Smart Cities and Fintech along with high focus on B2B Strategy and Marketing.

Start-upsCustomer ExperienceBusiness-to-Business (B2B)FinTechCommunication

Wns global services

Group Manager - Digital Marketing

Sep 2015 – Feb 2018 · 2 yrs 5 mos · Mumbai Area, India

Focus on Customer Intelligence to drive optimized campaigns and better sales conversions
Responsible for Customer Intelligence & Customer Journey Mapping on Digital Channels combined with Onground Intelligence for better sales conversations.
Responsible for Digital Lead Management and Lead Generation.
Managed Marketing Automation, Analytics tools.
Led Digital transformation projects including Sales Enablement Tools, Digital Content Management

Customer ExperienceBusiness-to-Business (B2B)CommunicationDigital Marketing

State bank of india

2 roles

Assistant Vice President

Promoted

Aug 2012 – Apr 2015 · 2 yrs 8 mos · mumbai

Strengthened Brand Awareness of SBI globally by organizing ATL and BTL activities, Local product Promotions, Customer Surveys and Brand Awareness Campaigns. Partnered with Global Media Houses for Leadership Positioning and increasing brand awareness of SBIs International Presence, Institutional Banking etc.
Assisted in expansion of SBI into 12 new geographies around South East Asia, Central Asia & Africa in coordination with Consulting Firms, Local Law firms and IT firms. Devised models to gauge country's attractiveness for SBI's expansion. Assisted in SBI's Risk & Compliance processes discussion with Supervisory committee of Banking regulators from 9 countries.

CommunicationBrand Awareness

Associate, Overseas Expansion Planning & Startegy , International Banking Group

Jul 2011 – Jun 2012 · 11 mos · Mumbai

Overseas Expansion Strategist
i) Assisting IBG and consulting firms in the Merger & Acquisition procedure of target bank.
ii) Conducting macroeconomic research; for overseas expansion in various countries and preparing notes and memorandums for the same.
iii) Reviewing & monitoring policies of central banks of various countries where SBI has a presence.
iv) Assisting top management in reviewing & preparing reports & presentations

Birla carbon , aditya birla group

Summer Intern

Apr 2010 – May 2010 · 1 mo · Mumbai Area, India

Analysed the Global Carbon Black market and devised an excel model for production planning based on Consumption Trends, Oil Production costs etc. This model is currently being used by the company for production planning and devising alternatives in product mix or market mix to enhance revenue margins.