Jan 2022 – Dec 2023 · 1 yr 11 mos

• As a Senior Product Marketing Manager at Kore.ai I am responsible for driving success with conversational AI, Generative AI and LLM Solutions. Passionate about empowering businesses with cutting-edge technology, I lead product marketing efforts for Kore.ai XO Platform, a global leader in Conversational AI solutions.
• Collaborating closely with cross-functional teams, I develop and execute strategic go-to-market plans to drive product awareness, adoption, and customer success.
• With a keen understanding of market trends and customer needs, I craft compelling messaging and positioning that resonates with our target audience.
• From AI-powered chatbots to virtual assistants, leveraging generative AI & LLMs, I showcase Kore.ai's innovative products, helping customers unlock new levels of efficiency, engagement, and satisfaction.
• Through data-driven analysis, I identify growth opportunities, optimize product performance, and create persuasive content for diverse marketing channels.

Jul 2019 – Feb 2022 · 2 yrs 7 mos

• As a Product Marketing Manager, I excel in identifying result-driven product positioning and crafting compelling messaging that captivates our audience. At Kore.ai, I am responsible for strategizing and executing go-to-market plans during product launches and releases, ensuring successful market penetration.
• My expertise lies in translating complex technical details into easy-to-understand collaterals, enabling our customers to grasp the true value of our innovative solutions. I take pride in performing thorough market and competitive research, converting observations into impactful assets that drive customer engagement and brand recognition.
• Collaborating closely with Product, Sales, and Demand Generation teams,
• I develop effective product marketing strategies that align with our business goals. I am passionate about drafting captivating stories for our products, elevating our presence across various marketing channels, including landing pages, ad campaigns, and social media.

Mar 2017 – Jun 2019 · 2 yrs 3 mos · Hyderabad, Telangana, India

• At CADFEM, I worked on developing and managing an editorial calendar to attract a qualified audience, to encourage them to participate in relevant trade shows, product campaigns, webinars, and events. I was involved in generating marketing-qualified leads by consistently implementing the strategies. Also, to design, manage, and execute email campaigns and drive marketing on social media.
• Develop and refine product collateral to establish the company’s offerings. I worked with partners, sales, and technical teams to build creative design and content. I established closed-loop analytics with sales to understand how outbound marketing activity turns into customers, and continually refine our process to convert customers. I also worked with the Head of Marketing to develop reports and refine the strategies.

May 2016 – Mar 2017 · 10 mos · Hyderabad Area, India

• Developing a result yielding marketing strategy to TRACET- Fixed Asset Management Solution. Tracet is a product from Adaequare that deals with managing various fixed assets present in the organisation. It can calculate the track the assets, manage the asset details, calculate depreciation and generate statutory reports.
• As a product marketer, I am responsible to design and develop end-to-end marketing strategy. It includes both digital & traditional marketing activities.
• Lead generation -
• >Market research to understand potential markets
• >Analyzing the market and design a campaign that suits the industry
• > Helping sales team with industry specific mailers and content
• >Evaluating the customer responses and redesigning the campaigns
• Content Creation -
• As the world is moving behind content, it is important to create fresh and innovative content. At Tracet, I am responsible for creating various content pieces.It includes -
• >Blogs
• >Demo video
• >Presentations
• >Info graphics
• >HTML Mailers
• >Testimonials
• Digital Marketing
• >SEO - Evaluating the industry and respective customer behavior to understand industry keywords and search patterns. Designing strategy for website to ensure it reaches first of Google SERPS. ->SMM -
• >SEM
• Partner management -

May 2014 – May 2016 · 2 yrs · Hyderabad Area, India

• Building a business from scratch is how I can best describe my role. It all started with ideation and analyzing the industry, understanding the customer requirement, figuring out white spaces within the market and coming with a concrete solution to fill in the gap.
• mSportz is Mobile Live streaming Gaming application, which allows gamers to broadcast their mobile game live from their mobile devices. With the increase in proliferation of smartphones and development of a sophisticated mobile game, we foresee the gap in this space.
• Roles and responsibilities -
• >Research on Gaming Industry and understanding Business trends
• >Understanding Business Model of various players
• >Business Planning and Consulting for the product mSportz
• >Developing reports based on market research and analysis
• >Analysing user experience and developing document for the product
• >Writing the Business Requirement Document
• >Closely working with Developing team to make them understand about the product and functionalities
• >Updating myself with industry trends and suggesting changes requires
• >Contributing in designing Marketing strategy for the product
• >Developed SMM, PPC & SEM strategy for the product.

Nov 2013 – Jan 2014 · 2 mos · Hyderabad, Telangana, India · On-site

May 2013 – Jun 2013 · 1 mo · Hyderabad, Telangana, India · On-site