Sep 2016 – Jul 2018 · 1 yr 10 mos · Gurgaon, Haryana, India

• ▪Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Digital PR, Influencer Marketing, Display Advertising, Email Marketing, & more
• ▪Research on industry & competitor trends to apply best practices to client portfolio
• ▪Ensuring cost and campaign optimization at all times to ensure that client get maximum ROI against money spend on campaigns
• ▪Servicing Client from finance, education, technology, coupon and mobile manufacturing sectors. Bajaj Finserv, Faircent, Harman Connected Services, itel Mobile, Sodexo, nearbuy to name a few.
• ▪Work jointly with internal team to drive campaign strategy & development
• ▪Identify growth opportunities from the client portfolio and drive revenue
• ▪Serve as a day-to-day point of client contact
• ▪Prepare client presentations, reports and conduct in-person client meetings
• ▪Coordinating with finance time for timely invoicing of all executed campaign along with updates on payment status from client
• ▪Keeping a tab on emerging online trends and best practices within digital marketing industry

Nov 2015 – Aug 2016 · 9 mos · New Delhi Area, India

• Email marketing
• Affiliate marketing
• SEM & performance based marketing (CPC, CPL, …)
• Social Media (Twitter, Facebook, Linkedin…)
• Special dedication to SEO activities to build sustainable organic growth, with strong dedication on link building, blogging, creating valuable content to attract users to our site and convert them to active users of our site
• Digital Media planning, distribution of client budget basis client requirement, campaign objective and online inventory analysis.
• Proposal building after through analysis of client requirement.
• Develop social media activity, communicating with target groups using social websites and niche blogs and forums
• Coordination of editorial content (blogging, resource center for candidates, webinars, …)
• Performance analysis of marketing activities by following key statistics (CTR, CPA, conversion rates, bounce rates,…) to optimize the resources invested
• Campaign Management for esteemed clients in education domain including but not limited to launching the campaign on Careers360 website, generating leads for them and helping them engage with right audience
• Engaging with clients, resolving their concerns pertaining to campaign, their retention and renewal of contract
• Managing team responsible for content management, creative designers and client servicing personnel
• Handling close to 25 clients
• Bringing more and more clients on-board and make them use digital platform to promote themselves. Helping them understand digital media benefits and rational (As some of them are first time user of this medium)

Jun 2015 – Oct 2015 · 4 mos · Delhi

• Helping customer global marketing team of an internet giant to plan/execute/measure/improve their worldwide digital communication
• Time tracking budgets and schedules, managing scope, creating project plans, calling out risk, and managing a development team to successful project completion
• Conversations about future phases of the project with the client for exploring new opportunities, which will help client in achieving pre-defined targets

Apr 2013 – May 2015 · 2 yrs 1 mo · New Delhi Area, India

• Online campaigns management. This includes: preparation of briefings (the target, the creative, the concept, the cost and expected results), contacting with advertisers, cooperation with Graphic & html designers to develop the marketing materials
• Develop social media activity, communicating with target groups using social websites and niche blogs and forums
• Coordination of editorial content (blogging, resource center for candidates, webinars, …)
• Analyze internal business intelligence reports to adapt marketing actions & priorities
• Develop retention & loyalty programmes for our existing user base
• Catalyzer of Customer Feedback & direct supervision of Candidate Customer Support activities
• Gather information from the market (competition benchmarking, market trends …) and analyze internal business intelligence reports to recommend actions
• Prepare monthly marketing reports and quarterly operational marketing plansCompiling data about the business and market for reporting and analysis purposes

Apr 2012 – Jun 2012 · 2 mos · Jaipur Area, India

• • Performed sales funnel analysis to look into the stages at which the potential customer is lost and try to find out the reason for the same

Sep 2009 – Jan 2011 · 1 yr 4 mos · Ahmedabad Area, India

• Managing vendors for all events and smooth run of all POS
• Handling all operations for successful conduction of the whole event
• Ensuring sales, according to the marketing event conducted

Aug 2008 – Aug 2009 · 1 yr · Mumbai Area, India and Ahmedabad

• Inviting quotation from vendor for annual procurement of materials required for outlet operations
• Devising ways for up selling and promotions in consultation with the regional office to maximize sales
• Space Management/ Selling on the website
• Strategic Association/ Alliances