Sep 2018 – Apr 2019 · 7 mos · Mumbai, Maharashtra, India

• Service Delivery/Media Operations (Digital Media Services) -
• End-to-end ownership of Licensed/Original content deliveries to OTT services such as Netflix, iTunes, involving requirement analysis and technical specifications validation, Quality Check for primary Audio-Video assets, packaging etc. until delivery. Responsible for content delivery with adherence to quality and on-time metrics as a certified Netflix Preferred Fulfilment Partner.
• Delivering services such as QC, Content packaging, Cataloging, Archival, Digital delivery etc. for various production houses, broadcaster networks like A&E Networks, WarnerBros, Cricket Australia, International Cricket Council (ICC) with large volumes of legacy content in Media, Entertainment and Sports etc.
• Supporting the QC team across projects involving a-la-carte QC services and working with Mastering/Edit teams to ensure media assets adhere to partner specifications/guidelines.
• Content Ingestion activity and coordination for issue resolution post-delivery with OTT partners until content go-live.

Sep 2017 – Aug 2018 · 11 mos · Mumbai, Maharashtra, India

• Relationship Management with content partners in coordination with Program Management and Sales to understand and address all operations-related queries and issues on a daily basis and internal Ticket management for all concerns.
• Ownership of reports pertaining to all projects with Daily/Weekly/Quarterly reports including utilization and productivity numbers, escalation reports and RCA documentation.
• Responsible for invoicing/billing process for all concerned projects post delivery and liaising with cross-functional teams like Sales, Finance and Program Management to close the delivery workflow.
• Administration activities like reporting, tracking access controls for content security, server storage management for content delivery.

Jul 2017 – Sep 2017 · 2 mos

Apr 2015 – Jun 2017 · 2 yrs 2 mos

• End-to-end ownership of content delivery to partners/clients including requirement analysis, metadata quality check etc.
• Metadata/Content Transformation as per platform specifications.
• Content Ingestion activity and coordination for Content go-live on partner apps/portals.
• Hands-on operations with DDEX standards of content delivery to platforms like Google Play Music, iTunes etc.
• Relationship Management with OTT partners in coordination with Business Team, to understand and address all content-related queries and issues on a daily basis and internal Ticket management for all concerns.
• Managing the in-house Digital Asset Management System (DAMS) that drives various indigenous products like Saregama.com, Saregama Classical and Shakti Apps etc. involving Content Log-Modify-Track activities for the entire Saregama catalog along with New Releases and Compilations.
• Working with Content team to ensure all client tickets being resolved are in sync with DAMS.

Aug 2012 – Apr 2015 · 2 yrs 8 mos

• Understanding the master catalog, database mining and identifying top artists and top tracks for promotion across all digital platforms.
• Monthly Calendar of Events – Listing all major events encompassing all popular artists, festivals, special events, genres, and contextualizing and prioritizing existing content for the identified events, listing most relevant/top content for promotion across key digital platforms.
• Metadata quality control/error correction and maintenance.
• Catering to content-related requests for various VAS products like IBD, OBD etc. for clients across Telecom, OTT and FM.
• Creative editing of existing music content - version clips of top tracks, popular dialogue content from video/movies catalog.
• Content trend analysis and recommending suitable playlists/special packs/compilations/shuffles based on genres/moods/special events etc.
• Promotion support by leveraging language expertise and Telugu music industry knowledge.
• Monitoring popular Telugu TV programs for illegitimate usage of copyrighted content.
• Coordination and support for New Releases/Acquisitions, e.g., FM promotions, audio launch events etc. Evaluation of new content acquisitions and relevant suggestions on quality and market potential, specific to Telugu music.

Oct 2009 – Jul 2012 · 2 yrs 9 mos · Hyderabad, Telangana, India

• Promotional plan for business advisory clientele within Electronic media including Television and FM Radio including rough creatives and one-liners, determining number of spots, promotion timeframe and execution etc. within the specified budget.
• Content production for promotion on FM Radio including promo script, RJ content editing, coordination for producing and recording jingles, final creative editing of the entire promo.
• Relationship management with Account Managers including negotiation and campaign execution, Creating concepts and one-liners for initial branding and campaign kickoff.
• Identifying vantage points and prime visibility avenues to ensure maximum footfalls.
• Relationship management with mediahouses for accurate and timely execution.

Sep 2008 – Oct 2009 · 1 yr 1 mo

• Campus Hire-to-Associate Analyst in PeopleSoft HRMS solutions. Was actively involved in providing critical and optimum solutions to clients in PeopleSoft HRMS Implementation/Upgrade and Support projects.

Jun 2007 – Aug 2008 · 1 yr 2 mos

• Campus Hire-to-Associate Analyst in PeopleSoft HRMS solutions. Was actively involved in providing critical and optimum solutions to clients in PeopleSoft HRMS Implementation/Upgrade and Support projects.