Dec 2023 – Jan 2025 · 1 yr 1 mo · Bengaluru · On-site

• 1. Improved revenue by 3X and monthly active users by 30% and over 6 months through personalised user journeys, traction products positioning
• 2. Led marketing campaigns, driving 2.5L+ active users and ₹12Cr+ revenue through learning festivals.
• 3. Streamlined GTM strategies with Sales & Marketing, contributing 70% to monthly revenue.
• 4. Designed strategies for change in management achieving 100% adoption in 2 weeks and streamlined process to decrease the TAT to 24 hrs
• 5. Led end-to-end problem-solving and strategy development to increase sales within the category, boosting revenue by INR 1 Crore.
• 6. Spearheaded Biz <> Product Handshake, reducing TAT from 4 weeks to 10 days.
• 7. Strategising on the pricing of the products for all categories to ensure the AOP is achieved
• 8. Leading the Unacademy sales campaign on monthly basis and tracking it's performance for better understanding of the market
• 9. Ensured real-time revenue trends insights and recommendations have been passed on which helped us in boosting revenue for secondary & tertiary category.
• 10. Scaling multiple 0-1 initiatives successfully from ideation to success from which 2% of revenue is been collected.

Jan 2022 – Dec 2023 · 1 yr 11 mos · Bengaluru

• . ●Accelerated Channel’s subscriber base from 1.84M to 1.96M within eight months by implementing target growth plans and Search Engine Optimization.
• ●Stimulated a 300% increase in views and a 350% increase in watch time.
• ●Fashioned and published weekly video content with an average of 20K views per video, driving a 170% increase in the channel’s advertising revenue.
• ●Developed and executed an exclusive series campaign, bringing 80K new subscribers and generating INR 5 Lakh revenue within 3 months.
• ●Improvised the existing processes and also introduced new processes and to drive the views metrics from the performance of the channel which was 98K Views in a day to 1.6M views in a day during the peak time
• ●Introduced Quarterly Training of the Educators to keep them updated according to the new trends on YouTube
• ●Maintaining the hygiene of YouTube and the Schedule made for week and planning the upcoming week or season according to the demand and market trend
• ●Introduced more Interactive sessions through Zoom & Google Meets for increasing the viewership on YouTube and also building a connection between the Audience & the Educators
• ●Implemented fun interactions in between the Academics sessions to increase the engagement rate and the Average View Duration
• ●Trained GD& Video Editors according to the YouTube Algorithm resulting in improvement on CTR from 1.2 % to 4% monthly
• ●Collaborated with Subject Matter Experts to create branded content videos to drive traffic to the channel.
• ●Headed and orchestrated tasks for a team containing diverse creative professionals including SEO ,Subject Matter Experts, YouTube Operations, Video Editor, and Graphic Designer.
• ●Spearhead the channel’s end-to-end operations, including Escalation Management, Stakeholder Management, and Program Management.
• ●Operated as a single point of contact to resolve day-to-day issues and plan schedules.

Jul 2019 – Jan 2020 · 6 mos · Mumbai, Maharashtra, India

• ●Refined Client satisfaction ratings by scheduling on-site service requests.
• ●Oversaw logistics and booth functionality needs to meet demands.
• ●Supported customers by handling complaints and providing appropriate resolutions within predefined timeframes.
• ●Assisted in facilitating meetings by arranging logistics, materials, and spaces, and documenting tasks for later dissemination to key stakeholders.
• ●Succeeded in determining the required interventions based on the client’s cognitive abilities and current needs.
• ●Made progress on fielding customer complaints, facilitating negotiations, resolving issues, and conclusions.