Nov 2020 – Mar 2022 · 1 yr 4 mos

Apr 2019 – Oct 2020 · 1 yr 6 mos

Aug 2018 – Mar 2019 · 7 mos

Nov 2015 – Jul 2018 · 2 yrs 8 mos

• Working as a Category Manager for Bike,Scooter and Car category in Droom Technologies, a disruptive startup for buy and sell of preowned automobiles
• Manage the P & L of top three categories- Bikes, Scooters and Cars
• Build end to end deals for the three categories as per the sales trend, current user requirements and market insights
• Build the complete marketing plan for all the monthly deals and liaise with digital marketing team to roll out the promotion plan across all channels
• Plan data driven strategies based on all key performance indicators including marketing spends, traffic, transaction, and traction metrics for the top 3 categories
• Cross functional interaction with Product team, Sales Team, Account Management team, Operations Team to enable maximum successful orders and reduce cancellations
• Increased the marketing orders by 395% and GMV by 589% and in a month
• Manage key business metrics for the category -Availability of stock, Sales and Profitability
• Enable the sales team with all the required expertise to get more orders
• Increased retention for app and also reduced the cost per Installs by 59%
• Improved traffic quality through affiliate channels and negotiated for the cost per visit and brought it down by 40% and monitored all aspects of website traffic through Google Analytics
• Designed the UI/UX experience for the mentioned categories from the home page to the category pages

May 2015 – Nov 2015 · 6 mos

• End to end tracking of all key performance indicators including marketing spends, traffic, transaction
• Manage various product categories in the automobile domain to ensure proper nomenclature and hierarchy
• Manage all the deals and promotions for different categories across platforms
• Work with digital marketing team to roll out complete promotion plan for deals across all channels
• Improved traffic quality through affiliate channels and negotiated for the cost per visit
• Monitored all aspects of website traffic through Google Analytics
• Worked on app retention and reduced the cost per install

Sep 2014 – Apr 2015 · 7 mos · Gurgaon, India

• Conducting market research for Juvalia & You on the concept of social selling to identify their end customer , understand consumer behavior, estimate their wallet share and do a comparative study with a similar company in U.S.

Jul 2010 – May 2014 · 3 yrs 10 mos · Banglaore and Gurgaon

• Expertise in end to end maintenance & enhancement support to clients on content management in pharma & construction domain
• Provided Content Management solutions to clients for managing their websites and backend data
• Went to the various client locations in U.K. to understand all their applications in the web development area & worked as the key person between the client team & offshore team
• Recognized for maintaining excellent relationship with client team and focused on high customer satisfaction