Joy Crocker

Head of Design

Brooklyn, New York, United States9 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in experiential marketing and brand storytelling.
Proven track record in leading large-scale events.
Strong collaborative spirit with C-suite leadership.

Stackforce AI infers this person is a leader in Experiential Marketing and Brand Strategy.

Contact

Skills

Core Skills

Experience DesignCreative DirectionStrategic ThinkingLeadershipMentorshipArt DirectionBrandingGraphic DesignBrand Development

Other Skills

Experiential MarketingCross-functional Team LeadershipEventExperiential EventsBrainstorm FacilitationPhoto ShootsBrand IdentityStorytellingRelationship BuildingInterpersonal SkillsWorkshop FacilitationCreative BriefsFocus GroupsConcept DevelopmentCross-functional Collaborations

About

Humans feel more alone than ever. I design the moments that connect us again. I love digging into messy, beautiful human truths and turning those insights into branded experiences that truly transform and influence. The kind that make people feel seen and remember exactly how the brand made them feel. Fusing visual storytelling with strategic cultural insights, I lead with vision and a collaborative spirit to design journeys that build brand affinity from concept to execution. Outside of work, you’ll find me wandering Brooklyn with my dog/muse Blue, throwing bodega beverage tasting parties, or chasing creative inspiration somewhere a passport is required.

Experience

9 yrs

Total Experience

4 yrs 6 mos

Average Tenure

4 yrs 7 mos

Current Experience

Studio joy llc

Freelance Creative Director

Feb 2026 – Present · 3 mos · New York City Metropolitan Area

I partner with agencies and brands to create design-forward, narrative-driven experiential and brand work, leading projects from concept through production.
Available for select projects and collaborations.

Experience DesignExperiential MarketingCross-functional Team LeadershipCreative Direction

Rocket

3 roles

Creative Director, Experiential

Promoted

Aug 2023 – Present · 2 yrs 9 mos

Lead creative direction for Rocket’s brand moments, including 15,000+ attendee arena events, a MUSE Platinum–winning $10M+ nonprofit gala, and PGA TOUR fan activations. I concept and direct immersive, multi-sensory experiences rooted in emotional storytelling, cultural insight, and strong visual craft.
Partner closely with C-suite leadership to translate business strategy into compelling creative, build scalable event systems, and guide cross-functional teams through concepting, production, and execution.

EventExperiential EventsBrainstorm FacilitationCross-functional Team LeadershipCreative DirectionExperience Design

Senior Creative Strategist

Aug 2022 – Aug 2023 · 1 yr

Turned cultural trends, audience research, and internal insights into clear strategic direction for creative teams and executives. Strengthened creative–leadership collaboration through workshops and improved processes, increasing trust, autonomy, and alignment.

Photo ShootsBrand IdentityStorytellingBrandingRelationship BuildingInterpersonal Skills+8

Graphic Design Team Leader

Oct 2021 – Aug 2022 · 10 mos

Led and developed an 11-person design team, providing mentorship, feedback, and career growth support. Partnered with Project Management to resource talent effectively and ensure strong alignment between designer strengths and project needs.

LeadershipHiringMentorshipBrandingInterpersonal SkillsDesign Direction+1

Rock

3 roles

Art Director

Promoted

Apr 2019 – Oct 2021 · 2 yrs 6 mos

Directed concepts and on-set creative for photo, video, and storytelling initiatives supporting executive leadership. Co-built a scalable brand system used across print, digital, motion, and major internal events attended by 12,700+ team members.

Photo ShootsLayout DesignAdobe InDesignBrand IdentityLeadershipStorytelling+13

Graphic Designer

Aug 2017 – Apr 2019 · 1 yr 8 mos

Designed high-impact presentations and creative assets for the Chairman and C-suite, helping secure multi-million-dollar partnerships. Produced brand, print, digital, and experiential design work across a portfolio of 100+ companies.

Layout DesignLayoutAdobe InDesignBrandingBrand DevelopmentAdobe Creative Suite+5

Graphic Design Intern

May 2017 – Aug 2017 · 3 mos

Provided graphic design support for special projects across the Chairman’s personal team and portfolio of 100+ companies, from startups to multi-billion dollar companies.

Layout DesignTrusting RelationshipsLayoutAdobe InDesignBrandingAdobe Creative Suite+3