Igor Lyubimov

Founder

Spain17 yrs 6 mos experience

Key Highlights

  • Founder of web2wave, revolutionizing mobile app monetization.
  • Led FindMyKids to 100M+ downloads and 6M MAUs.
  • Expert in scaling B2C mobile products with proven growth strategies.
Stackforce AI infers this person is a SaaS expert with a strong focus on mobile app growth and monetization strategies.

Contact

Skills

Core Skills

Mobile App GrowthProduct StrategyCommunity LeadershipProduct ManagementBusiness Management

Other Skills

web2appOnboarding FunnelsMonetizationweb2webWeb FunnelsUser OnboardingProduct DesignAnalytical SkillsFounderSoftware as a Service (SaaS)Web2App FunnelsUser ExperienceUser InterfaceTools for accelerating mobile growthAgile Methodologies

About

I’m the founder of web2wave.com, a platform that enables codeless creation of web2app funnels for mobile apps. We help mobile apps: • Convert web traffic into high-value subscribers • Facilitate seamless web payments • Provide detailed traffic attribution • Help bypass app store fees If you run a mobile app and want to lower CPAs, increase LTV, and boost revenue, web2wave is built for you. Before web2wave, I spent 15+ years scaling B2C mobile products, including: • FindMyKids (100M+ downloads, 6M MAUs) as Chief Product Officer, leading a 20-person team in product strategy and growth • Edwin.ai, a startup backed by YCombinator (W18), Google, General Catalyst, and more, with 1M+ users worldwide If you're looking to explore new revenue opportunities for your app, let’s connect! DM me or send me an email at igor@web2wave.com

Experience

17 yrs 6 mos
Total Experience
2 yrs 6 mos
Average Tenure
2 yrs 1 mo
Current Experience

Web2wave

Founder & CEO

Apr 2024Present · 2 yrs 1 mo

  • web2wave is the #1 platform for web2app onboarding and paywalls, helping mobile apps turn web traffic into high-value subscribers.
  • With web2wave, apps can:
  • Build any style of web funnel with a drag-and-drop interface
  • Seamlessly integrate with Stripe, PayPal, Paddle, and more
  • Cut app store fees from 15-30% to as low as 2% with direct web payments
  • Boost conversion rates with high-performing web2app funnels
  • Improve attribution with web hooks despite IDFA and Privacy Sandbox restrictions
  • Unlock new revenue streams by optimizing pricing, upsells, and discounts
  • If you’re looking to lower CPAs, increase LTV, and scale your app’s revenue, let’s connect!
Mobile App Growthweb2appOnboarding FunnelsMonetizationweb2webWeb Funnels+2

R-founders

Mobile Apps Group Leader

Sep 2023Present · 2 yrs 8 mos · Remote

  • Leader of the private paid community for mobile apps founders.
  • 40 companies, 100 members, $200M of total ARR of participating companies
  • https://r-founders.notion.site/R-Founders-Mobile-Apps-190e6764ac9a452d8736da9db7d46604
Mobile App GrowthCommunity Leadership

Findmykids

CPO & Head of International Growth

Jul 2021Mar 2024 · 2 yrs 8 mos · United States · Hybrid

  • Chief Product Officer at Findmykids, a leading child safety app with 100M downloads and 6M monthly active users from 150+ countries.
  • Lead a team of 8 product managers, 5 designers, and 5 analysts.
  • Drove a 50% YoY revenue growth through continuous A/B testing on monetization, paywalls, onboarding and new features for children's safety and parents' peace of mind.
  • Key architect of the product strategy, guiding the app to success in the competitive children's safety market.
  • Secured a spot for the company in the 500 Startups accelerator in Japan.
  • Implemented agile methodologies to streamline product development and enhance team agility.
  • Forged strategic partnerships to broaden the app's impact and reach in the safety tech ecosystem.
Product DesignAnalytical SkillsProduct ManagementProduct Strategy

Smart humans education center

Founder & CEO

Aug 2018Dec 2020 · 2 yrs 4 mos

  • Executive Producer/CEO in an e-learning agency.
  • Managed a team of 20 people working full-time building educational products, including marketing, analytics, partnerships and business automation.
  • Annual revenue in 2020 of projects under management is more than $1 500 000
Analytical SkillsBusiness Management

Smart babies

Founder & CPO

Mar 2018Aug 2019 · 1 yr 5 mos · Kyiv City, Ukraine

Edwin.ai

Founder & Product Manager

Aug 2016Dec 2017 · 1 yr 4 mos · San Francisco, California

  • Edwin.ai is an English as a Foreign Language (EFL) service powered by AI and delivered by bots, voice assistants, and professional human instructors. It combines effective pedagogical content and the latest technology with on-demand human instructors to offer affordable, personalized 1:1 tutoring to students studying for standardized EFL tests. It aims to disrupt a $40 billion USD market by preparing students for the tests in ⅓ of the time at ⅓ of the cost of private tutoring. Its initial focus is on the Japanese, Korean, and Spanish-speaking markets.
  • The company successfully raised funding from Google, Y Combinator, General Catalyst, Maxfield Capital, and others.
Analytical SkillsProduct Management

Starter.one

Founder & CTO/CPO

Aug 2015Aug 2016 · 1 yr · San Francisco, California

  • Starter.one is an AI platform that connects Founders with Global Investor Network.
  • We've built an algorithm that used data about venture deals in last 15 years to recommend the most suitable venture funds, angels and incubators for early-stage startups seeking for funding. Any company could fill an information about their company/project and funding goals and receive a list of the best matches for them.
  • Even we had a small revenue from one-time payments from startups and few memorandums of agreements with few accelerators and incubators across the world who wanted to use us as a sourcing/filtrating platform, we could not find a sustainable business model, and closed the project.
  • Technologies: Neo4j, AWS, Angular, Symfony2
Analytical SkillsProduct Management

Lingualeo

3 roles

Product Manager - Educational Products

Mar 2013Jul 2016 · 3 yrs 4 mos · Moscow, Russian Federation

  • Key projects:
  • Devising and implementation of a unique adaptive learning system that took into account a wide range of users' personal and behavior data and creates individual learning plan for them. Significant key metrics improvements were achieved.
  • Full LinguaLeo website redesign with new style, more adaptive markup and a base for future design improvements.
  • Launching new landing pages that improved view-to-reg conversion funnel step.
  • Tweaks in trainings monetization system which led to pretty good ARPU boost.
  • Corporate blog http://corp.lingualeo.com/
  • Relaunch of B2B version of LinguaLeo for schools and corporate clients http://lingualeo.com/ru/partnership/corporate
  • And a bunch of other smaller projects and improvements.
Analytical SkillsProduct Management

Head of Localization

Promoted

Mar 2013Jul 2016 · 3 yrs 4 mos · Moscow, Russian Federation

  • As a Head of Localization I was involved to all product-related processes in LinguaLeo's international branch from initial product translation to support of localized versions of LinguaLeo.
  • Key activities and results:
  • Product management of successful LinguaLeo's launches in Brazil and Turkey.
  • Integration of all localization projects (website, mobile applications, browser extensions, learning courses, etc) into one TMS.
  • Design and implementation of smooth and convenient workflow of localization process: from CLI utils for developers to a notifications and QA tools for translators and localization testers.
  • Hiring, managing and budgeting translation team, consisting of in-house translators, freelancers and translation agencies in a number of languages.
  • Crowdsource localization project which dramatically decreased overall localization costs http://lingualeo.com/localization
Analytical SkillsProduct Management

Frontend Team Leader

Mar 2012Sep 2013 · 1 yr 6 mos · Moscow, Russian Federation

  • Hiring and helping in everyday work other JS/HTML developers
  • Design and implementation of static files build process: CDN, JS packaging with dependency injections, file versioning by it's content
  • SASS implementation
  • Development of internal JS framework: OOP, modularity, lazy loading, template engine ...
  • Development of two major website's section Jungle and Courses
  • Development of browser extensions using Kango Framework

Gurnard perch sophisticated technologies

Senior Web Developer

Jan 2011Nov 2011 · 10 mos · Novosibirsk Region, Russian Federation

Sibirenergo-billing

Web Developer (Java/JS)

Oct 2008Jan 2011 · 2 yrs 3 mos · Novosibirsk Region, Russian Federation

  • Worked as a web developer, was in touch with these technologies:
  • Java: Spring MVC, IceFaces, GWT, JSP, Hibernate ORM
  • Browser applets
  • LUA, NSIS

Freelance and own small web studio

Web Developer (PHP/JS)

Oct 2004Oct 2008 · 4 yrs · Novosibirsk Region, Russian Federation

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