Sep 2022 – Sep 2025 · 3 yrs

• Heading the Laptops Marketplace business

Dec 2020 – Sep 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Sep 2019 – Dec 2020 · 1 yr 3 mos

• End to End P&L Management - Responsible for delivering top-line and profitability targets for the brand.
• Driving communication development, packaging development & leading innovation path through consumer and market in-sighting.
• Liaising with the creative agency for the development of communication, collaterals, and monitoring engagement metrics.
• Developing Brand Strategy involving strategizing media planning and buying for ATL campaigns.
• Directly managing wholesale channel with a team of 8 BDOs pan India, allocating trade budgets, and maintaining top-line targets.
• Spearheaded supply chain redesign to move towards an F2C model enabling reduced lead times and increased operational profitability

Mar 2019 – Oct 2019 · 7 mos

• Regionally handling all Modern Trade & E-commerce Accounts for West Region (Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, & Goa). Additionally responsible for CSD & CPC channel for the west region.
• Handling 7 directly reporting Territory Growth Officers with a reporting of 50+ sales reps delivering a business value of 3+ Cr a month.
• Increasing Premium Billing Efficiency, fill rates by regular monitoring of stocks and enhanced activation scores.
• To allocation SKU wise forecasts and Monitor budgets for promotions.
• Extensive exposure to financial value chain modelling to deliver topline as well as bottom line growth.

Jun 2018 – Mar 2019 · 9 mos

• Component: Territory Growth Officer Stint
• Duration: 3 mos
• Objective: Wholesale for Bagged Snacks, Gap town & ECO coverage, Beat value enhancement project
• Location: Delhi
• Component: Marketing Stint
• Duration: 1 mos
• Objective: Analysed New Product launch to asses improvement areas and explore digital marketing avenues for E-Commerce growth.
• Location: Gurgaon
• Component: Area Sales Manager
• Duration: 3 mos
• Objective: Coverage expansion in Gujarat North for Ahmedabad, Palanpur, Saurashtra region.
• 4 direct reportees with an indirect reporting of 50+ TGI/ ARS/ R-Dec delivering an annual turnover of 15 Cr through 13 direct trading partners. Delivered highest margin driver numbers for 2 months and expanded indirect trading partners.
• Awarded ‘Make a Difference Award’ for Innovation in Annual Leadership Conference for the same.

Apr 2017 – Jun 2017 · 2 mos · Mumbai, Maharashtra, India

• Project Title: To evaluate the E-Commerce landscape of Con Agra Brands ( Act II, Sundrop & Healthy World)
• The key deliverables of the project were :
• Study the scope of snacks and spreads in E-Commerce categories
• Benchmark different visibility properties and their ROI for said categories
• Evaluate major seller in the foods category & their logistic models to ascertain best GTM for new products.
• Analyze different modes of promotions like discounts, coupons, freebies on E-Commerce channels
• Evaluated marketing options available and calculated ROI for promotional and visibility elements across Amazon, BigBasket, Grofers and their effect on ranking and sales. Prepared a model for digital marketing tools coupled with advertising to provide a long-term E-Commerce strategy.
• After successful completion of the project, was awarded a Pre-Placement Offer from the company.

Dec 2016 – Mar 2017 · 3 mos · Mumbai, Maharashtra, India

May 2014 – Jul 2014 · 2 mos

Jun 2013 – Jul 2013 · 1 mo · New Delhi Area, India