Jan 2024 – Apr 2025 · 1 yr 3 mos

• Own the end-to-end design of the martech suite, collaborating with cross-functional teams to identify opportunities and deliver innovative marketing solutions.

Oct 2021 – Dec 2023 · 2 yrs 2 mos

• Highlights:
• Crafting the end-to-end experiences for adtech campaign creation and execution, optimizing user efficiency, and collaborating with PM to launch revenue-generating features.
• Worked on design vision and strategy to create alignment with leadership and gain early buy-in.
• Spearheaded the growth of a design system, implemented process improvements for enhanced design workflows and continuous refinement.

Jul 2020 – Sep 2021 · 1 yr 2 mos

• Provided strategic direction to design team, driving development of cohesive user experiences across parent company, Kaseya, to boost customer satisfaction and increase upsell opportunities.
• Highlights:
• Championed and instilled design-thinking methodology across the organization, evolving the design team from a production line into a confident, critically thinking creative team.
• Collaborated, guided, and mentored fellow designers, ensuring close alignment with developers to maintain a consistent standard of quality and user experience across the board.
• Acted as Lead Designer in constructing Kaseya Design System and processes.
• Conceptualized and led the implementation of key features across various product lines, including IT Glue, ID Agent, BMS, and Kaseya One.
• Led user discovery and user-testing to provide strategic recommendations and easy wins to improve the product and increase NPS.

Aug 2019 – May 2020 · 9 mos

• Worked with Ford regional Customer Experience team and Fordpass team to craft and define an elevated customer experience through service design practices. Took responsibility in developing research insights, design strategic solutions, and delivering UI/UX.
• Highlights:
• Launched DriveAwayConnected nationally to improve Ford smart vehicle activation rate.
• Provided strategic UX solutions to enhance digital customer experience.
• Identified key drivers of the year with Ford Customer Experience team.

Apr 2018 – Jun 2019 · 1 yr 2 mos

• Created low/high-fidelity prototypes to solidify digital product direction. Collaborated with various product owners, trend researchers, and engineers to deliver a polished product.
• Highlights:
• Launched Fudos (Web & App) with Good Morning America’s celebrity chef Carla Hall.
• Conceptualized features and user interactions on Carrie Underwood's Fit52 App.

Sep 2016 – Dec 2017 · 1 yr 3 mos

• Designed a variety of deliverables from brand identity, printouts, UI/UX in web and app. Worked closely with developers and internal stakeholders to build proposed features, create prototypes and reframe business and design opportunities.