Tanmay Tandon — Business Development Executive
Creative marketing leader with 5+ years of experience driving large-scale, multi-platform campaigns across Instagram and YouTube blending creativity, influencer ecosystems, and data-backed strategies to deliver measurable growth for entertainment, fintech, and consumer brands. My journey includes pivotal roles such as Assistant Director and Associate Producer with different production houses in multiple brand ad-shoots and production work, where I gained an understanding of the fieldwork involved in being part of a production crew on a TVC shoot. At Schbang, I grew into a Senior Influencer Strategist within just 6 months, leading 100+ campaigns with celebrities and creators that drove 1M–10M+ views each. Partnering with 200+ influencers and negotiating competitive deals, I delivered 15–20% cost efficiencies and helping secure ₹1Cr+ in new business wins. My portfolio included key clients such as MSD India, American Tourister, Kama Ayurveda, Cipla, Birla Estates, and Fevicryl. Most recently, I served as Creative Head & Social Media Lead at Finnet Media for HDFC SKY and HDFC Securities. There, I scaled their social media ecosystem — increasing views by 500%, boosting engagement by 120%, and growing the community by 10K+ followers. I led a team of six, drove end-to-end creative strategy, collaborated with creators and agencies, and executed “Scam Ka Siren” campaign Kotak811 which garnered 2B+ views. Alongside brand strategy, I bring a unique storytelling lens shaped by my early career as India’s youngest stand-up comedian (2019), performing on major stages, opening for top comics, and hosting five TEDx events. I was also invited by the University of Manchester to conduct a workshop on comedy writing. Currently, I work at Netflix India as a Marketing Consultant for Films & Series, supporting the launch of end-to-end 360 campaigns across originals. My work spans creative strategy, campaign architecture, media planning, asset development (trailers, AVs, digital, OOH, stunts), and cross-functional alignment with internal and agency partners. From production sets to celebrity-first campaigns to global entertainment marketing — my journey has been about one thing: telling stories that resonate at scale. 🚀 Reach out: tanmaytandon100@gmail.com
Stackforce AI infers this person is a Marketing Specialist in the Entertainment and Fintech sectors.
Location: Mumbai, Maharashtra, India
Experience: 3 yrs 11 mos
Skills
- Creative Strategy
- Campaign Management
- Social Media Marketing
- Business Development
- Client Servicing
- Influencer Marketing
- Marketing Campaign Management
Career Highlights
- Led 100+ influencer campaigns with top creators.
- Executed award-winning campaigns driving billions of views.
- Scaled social media ecosystem with significant engagement growth.
Work Experience
Netflix
Films and Series Marketing Coordinator (9 mos)
Finnet Media
Head - Creative Strategy & Social Media (1 yr)
Group Account Manager (3 mos)
Schbang
Business Development - Influencer Marketing (7 mos)
Senior Influencer Strategist (4 mos)
Influencer Strategist (5 mos)
Peanut Butter Productions
Associate Creative Producer (2 mos)
Boathouse Media
Assistant Director (1 mo)
Times Internet
Screenwriter (2 mos)
The Film Analysis
Social Media Marketing (7 mos)
Voice Over Artist (0 mo)
TEDx Hansraj College
Host (0 mo)
Film Division
Event Manager (1 mo)
Education
Bachelor of Business Administration - BBA at Whistling Woods International
Bachelor of Business Administration - BBA at Tata Institute of Social Sciences
at Amity International School, Lucknow
