Vidushee .

Business Development Executive

Bengaluru, Karnataka, India7 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving digital transformation.
Expertise in managing large-scale retail partnerships.
Strong foundation in strategy and consulting.

Stackforce AI infers this person is a Retail and Automotive Marketing Specialist with a strong background in Digital Strategy.

Contact

Skills

Core Skills

Account ManagementMarketing StrategyKey Account Acquisition & RetentionProduct MarketingStrategic PlanningSoftware DevelopmentControl SystemsModeling

Other Skills

Inventory ManagementLeadershipCross-functional CoordinationDigital MarketingOperational ExcellenceCommercial Account ManagementSupply Chain ManagementPricing StrategyMarket AnalysisData AnalysisPerformance ValidationTestingSimulationManagement ConsultingSales Strategy

About

At Apple, I’m managing an end-to-end channel $xxMn business across the biggest regional large format retail partners, leading multi-brand GTM launches, and driving digital transformation initiatives across retail merchandising and catalog digitisation. My work spans partner-led campaign planning, category growth strategy, and cross-functional coordination across marketing, ops, and sales. Prior to Apple, I worked at Texas Instruments as a Key Account Manager for India’s leading EV OEMs, securing $xxMn+ wins against competition, handling critical supply chain escalations, and driving account strategy during high-growth market cycles. My early foundation in strategy & consulting was built through internships at Bain & Company and Avasant, delivering insights for private equity and US healthcare clients. I’m now seeking roles in Marketing, Digital Strategy, or Growth within product-first or e-commerce companies, where I can leverage my hybrid experience in strategy, execution, and customer-centric growth.

Experience

7 yrs 6 mos

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 1 mo

Current Experience

Apple

Lead ASC (Account Manager)

Apr 2024 – Present · 2 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

Sales & Biz Strategy:
Managing a $xxMn+ portfolio across 8 large-format retail partners and 500+ Apple-authorized stores in Karnataka & Bihar
Driving xx%+ YoY growth, significantly above the national average, through partner-led business planning
Built and scaled long-term relationships with regional retailers through joint business plans, performance tracking, and targeted interventions
Digital & Marketing:
SPOC for new iPhone, iPad, and Mac launches — ensuring 95%+ launch readiness across partner network
Implemented Apple’s Digital Catalog across 11 Partners & 500+ POS in collaboration with EMEIA team
Leading Digital transformation for partners (website, social media & digital marketing)
& external consultation on revamping the omni-retail channel strategy for partners
Led 3M strategy (Merchandising, Marketing, Manpower) across all partners, enhancing customer experience and contributing to sustained Apple market share
Oversee visual merchandising and demo experience marketing to ensure premium Apple brand presence across stores
Operational Excellence: Driving efficiency through close monitoring of partner KPIs like sell-through, attach rates, demo-readiness, and training coverage

Account ManagementMarketing StrategyInventory ManagementLeadershipCross-functional Coordination

Texas instruments

Key Account Manager

Aug 2023 – Apr 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

Sales Strategy:
Managed Indian 2-wheeler EV clients for TI: driving TI revenue growth in the India automotive market- - Identified 2-wheeler EV TAM with a target to grow TI market share
Responsible for handling pricing and supply chain requirements to promote TI’s competitive edge
Marketing:
Led the product marketing of TI power switches portfolio in automotive zonal market – identified $1Bn TAM for next 5 yrs
Enabled field sales with marketing collateral to promote TI power switches portfolio in enterprise market

Key Account Acquisition & RetentionCommercial Account ManagementProduct MarketingSupply Chain ManagementPricing Strategy

Frost & sullivan

Consulting Intern

May 2023 – Jul 2023 · 2 mos · Remote

Avasant

Strategy Consulting Intern

Jul 2022 – Jul 2022 · 0 mo

Led a healthcare codification project, mapping data across strategy, applications, org structures, and capital projects to uncover key insights and standardization gaps across US healthcare clients
Built a codification framework enabling structured analysis of healthcare client data, supporting strategic planning and digital transformation

Department of management studies, iit delhi

2 roles

Executive Member, Corporate Relations and Placements Committee

Jun 2022 – Jun 2023 · 1 yr

Member, Corporate Relations and Placements Committee

Aug 2021 – Jun 2022 · 10 mos

Bain & company

Summer Associate

Apr 2022 – Jun 2022 · 2 mos · Gurugram, Haryana, India

(Offered Full-time PPO)
Market analysis & benchmarking 10+ sector companies to evaluate market attractiveness for potential investors
Validated and quality-assured large-scale datasets (30M+ entities) on CDP ensuring data integrity and usability for client due diligence

Medtronic

Marketing Intern - Live Project

Jan 2022 – Apr 2022 · 3 mos

Pwc india

Business Consultant - Live Project

Jan 2022 – Jan 2022 · 0 mo

Bosch engineering and business solutions

3 roles

Senior Software Engineer

Jul 2021 – Jul 2021 · 0 mo · Bengaluru, Karnataka, India

Volvo Gasoline Engine Project and Battery Electric Vehicle
Conducted project assessments with OEM Customers for analyzing and evaluating requirements for 10+ customer-specific variants
Conducted performance validation, testing, and implementing stress scenarios for Software Design Implementation Validation
Responsible for vehicle function development and diagnostic sensors in powertrain control units for Volvo Gasoline 3-cylinder Engine and Battery Electric variants
Effectively participated and contributed towards Department level competency drive
Adapting automation in the process for Quality assurance and testing validation, reducing the time taken by >50%
Continuous Software Development and Integration
Spot Award: Recognized for handling tasks outside the team and supporting other function teams in their critical resource crunch situations

Software Engineer

Jul 2018 – Jun 2021 · 2 yrs 11 mos · Bengaluru, Karnataka, India

Volvo Gasoline Engine Project and Battery Electric Vehicle
Function Developer for 10+ Customer Specific SW modules to develop and test CAN protocol
Lead in ISO/IEC 15504 Information Technology- Process assessment, Automotive Software Process Improvement and Capability Determination (APICE) for the project team
SW Validation: Test Planning | Test case designing | Setting test environment | Test case execution
Spot Award: Recognized for discipline in the process adherence by clearing the quality deviations in the project and educating team members on the importance of the quality and taking the lead in related activities

Intern

Jan 2018 – May 2018 · 4 mos · Bengaluru, Karnataka, India

Study and Define Speed Controller of Squirrel Cage Induction Motor for an Electric Vehicle
The main focus of this work was to design an induction motor control system using scalar and vector speed control algorithms such as V/F Control, FOC, DTC, etc
The effectiveness and performance of different control algorithms were analyzed, at the same time, these algorithms were validated experimentally
The simulation results were compared with the experimental ones to conclude the best speed control algorithm for electric vehicle induction motor

Tohoku university

Internship

Jun 2017 – Jul 2017 · 1 mo · Japan

Study and Modelling of Antenna used in Ground Penetrating Radar
The project presented an investigation of the radiation characteristics of a GPR antenna in lossless homogeneous and, in lossy heterogeneous environments using detailed FDTD models
An advanced simulation toolset, Microwave CST Studio, allowed detailed modeling of a GPR antenna to be used in heterogeneous environments that simulate realistic soils
Different values of dielectric constant and different types and distributions of realistic soil properties and effects caused by increasing the antenna height and shielding the antenna were discussed and compared
Principal electric field patterns were analyzed at a range of observation distances from the antenna