Prarthna Wahi

CEO

South Delhi, Delhi, India16 yrs 3 mos experience

Highly Stable

Key Highlights

Proven expertise in Marketing Analytics and AI-driven decision making.
Extensive experience across CPG, Technology, and Insurance sectors.
Strong leadership in managing analytics teams and projects.

Stackforce AI infers this person is a Marketing Analytics expert with a focus on data-driven strategies in CPG and Technology sectors.

Contact

Skills

Core Skills

AnalyticsMarketing AnalyticsResearch Project ManagementMarket Research

Other Skills

Business StrategyMarketing StrategyWeb AnalyticsSQLForecastingMachine LearningGoogle AnalyticsStakeholder ManagementConferencesCustomer InsightConsumer Package GoodsData AnalysisManagement ConsultingMarketing Mix ModelingRegression Models

About

Marketing Analytics professional, researcher with experience in CPG, Technology and Insurance domains. Passion for making business impact through data driven decisions.

Experience

16 yrs 3 mos

Total Experience

4 yrs 3 mos

Average Tenure

3 yrs 6 mos

Current Experience

Gartner

3 roles

Vice President, Analytics

Promoted

Apr 2026 – Present · 1 mo

Global Conferences

Senior Director, Marketing & Contact Analytics

Promoted

Oct 2024 – Mar 2026 · 1 yr 5 mos

AnalyticsBusiness StrategyMarketing AnalyticsMarketing StrategyWeb Analytics

Director, Marketing Analytics

Sep 2022 – Sep 2024 · 2 yrs

SQLAnalyticsForecastingMachine LearningMarketing AnalyticsMarketing Strategy+6

Fractal

4 roles

Associate Director, Integrated Marketing Effectiveness

Promoted

Oct 2021 – Sep 2022 · 11 mos

AnalyticsConsumer Package GoodsData AnalysisForecastingMachine LearningManagement Consulting+5

Senior Consultant, Integrated Marketing Effectiveness

Apr 2018 – Sep 2021 · 3 yrs 5 mos

Analytics Lead, Product Management

Apr 2016 – Mar 2018 · 1 yr 11 mos

Consultant

Apr 2014 – Mar 2016 · 1 yr 11 mos

Kantar

Senior Research Manager

May 2011 – Jan 2014 · 2 yrs 8 mos · Delhi

Responsible for servicing and providing customized Market Research solutions to domestic & international clients in the Insurance, FMCG, DTH & Consumer Durables sectors
Key Responsibilities:
♦ Partner with clients to attain business objectives & manage stakeholder satisfaction via quantitative
measurement
♦ Understand client’s brief & prepare a detailed proposal with a Research Design tailored to the client’s needs
♦ Conduct exploratory survey and depth interviews to gain better understanding of information areas
♦ Design of an appropriate data collection tool
♦ Project management & coordination with internal teams/vendors for proper project execution and ensure timely delivery
♦ Generate insights through data analysis using various statistical tools & techniques and provide consultative inputs to the client to help them understand the drivers of stakeholders’ satisfaction
♦ Partner the client in action planning and develop a strategic priority analysis for the company

Research Project ManagementQuantitative ResearchAnalyticsCATIData AnalysisMarket Research+8

Pepsico

Summer Intern

May 2010 – Jul 2010 · 2 mos · Gurugram, Haryana, India

1. Trade Marketing Interventions in the On-Premise Trade Channel
Developed an execution template for the field detailing key trade marketing interventions for various formats of the on-premise trade channel. This was done via analysis of key drivers of sales in on-premise channel
2. Modern Trade promotion calendar planning
Provided inputs for planning the promotion calendar for modern trade outlets using analysis of historic sales data and comparing return on promotion spending with breakeven sales across brands and SKUs

Accenture

Senior Programmer - SAP ABAP

Jul 2007 – Jun 2009 · 1 yr 11 mos · Gurgaon, India

Understanding key business processes of the clients and development of technical solution for embedding business requirements via various SAP modules
Worked with clients in the retail and healthcare sector