Jan 2023 – Jan 2025 · 2 yrs · On-site

Oct 2018 – Dec 2022 · 4 yrs 2 mos · Pune, Maharashtra · On-site

Nov 2016 – Dec 2018 · 2 yrs 1 mo · Région de Düsseldorf, Allemagne · On-site

• Created a comprehensive product marketing strategy and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
• Identified partner needs and market trends to craft compelling messaging and develop differentiated, competitive product positioning.
• Ensured alignment and effective communication among all stakeholders while managing cross-functional projects.
• Analyzed product and channel performance metrics to refine marketing strategies and enhance product offerings.
• Designed and executed go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Designed and managed high-impact presentations that effectively conveyed Trivago's brand story and core strategies to partners and C-suite executives

Jan 2016 – Oct 2016 · 9 mos · Pune, Maharashtra · On-site

• Report to the Airbnb Supply Team about the market characteristics , statistics and opportunities on its potential size
• Identify and log potential leads in market through online and offline sources
• Use a data-driven mindset to identify the most effective channels for acquiring new hosts and promoting the product
• Develop and manage go-to-market plans, and execute marketing strategies to drive host acquisition
• Oversee the creation and distribution of marketing & communications materials in conjunction with the design and product teams
• Measure the performance of campaigns across channels and develop recommendations for growth initiatives
• Onboard new hosts by education them on the Airbnb platform and hospitality policy - ¬ guiding them through the listing process and ensuring a qualified active listing is created by the host.

Mar 2015 – Sep 2015 · 6 mos · Région de Paris, France · On-site

• Development and support of the creation of insurance project offers in Savings, Protection
• and Endowment activities
• Market Study : Analysis of insurance market, trends, expectations and needs of customers
• on international perimeters
• Sectoral and thematic Benchmarking (by products, competitors, countries, types of client,
• innovations, services, digital services...)
• Support for the preparation of the International Committees and Workshops
• Support the conception of Marketing Plan 2016 on «savings» segment
• Recommendations & Development of a BtoB commercial proposition

Aug 2014 – Feb 2015 · 6 mos · Région de Paris, France · On-site

• Identify & prioritize opportunities for driving acquisition, revenue, and profit growth
• Identify the «must-have» and «trade-off» product attributes leading to price premiums
• Establish a fact base for value-per-attribute and price vs performance impact
• Evolve pricing models to better align with customer value & success
• Optimize price levels based on value/willingness-to-pay and competition
• Measure and track pricing KPIs to enable continuous improvements

Jun 2012 – Jul 2013 · 1 yr 1 mo · Région de Pune, Inde

• Market research, competitive intelligence and search for external opportunities
• Prospecting new clients, negotiation and sales
• Managing the relationship between suppliers and partners
• Proposal and implementation of commercial actions based on customer needs
• Definition and implementation of new strategies to negotiation in sales
• Analysis of results and performance optimization
• Monitoring and Customer Loyalty