Nov 2024 – Jun 2025 · 7 mos · Chennai, Tamil Nadu, India · Remote

Oct 2021 – May 2024 · 2 yrs 7 mos · Belgaum, Karnataka, India

May 2020 – Jul 2021 · 1 yr 2 mos · Tamil Nadu, India

Sep 2015 – Apr 2020 · 4 yrs 7 mos · Bengaluru Area, India

• Responsibilities:
• Direct monthly planning process; optimise inventory carrying cost
• Restructure SOP for all sales & marketing processes focusing on quality sales
• Analyse training gaps and coordinate with Training Agencies/Consultants to develop content and drive training programs for Sales Force
• Formulate sales pyramid for career progression of employees
• Head digital initiatives, improving company websites and using social media to drive business
• Introduce standardised incentive structure to improve productivity
• Use best practices across markets/brands and leading innovation in sales
• Drive automation and use IT to improve sales and analyse sales KPIs, administer sales & marketing operations, create marketing strategies
• Track market dynamics, realign marketing strategies to combat competition
• Explore market to increase sales and develop new areas for enhancing revenues
• Steer business planning & performance of channel partners
• Highlights:
• Quality Bonus pay-outs through rigorous follow-up on SOP
• Jubilant dealerships are considered the bellwether for digital initiatives
• Rolled out Autoninja – app for tracking day-to-day activities of the Sales Team
• Reduced cost per lead and cost per sale
• Developed iOS app (Acharya) for need analysis to recommend most suited model for customer’s specific requirements
• Launched digital marketing initiatives for Porsche, Lamborghini, Maserati; initiated pre-launch lead generation campaign for Morris Garages
• Effected effective incentive scheme to liquidate cars probably attracting penalty in GST regime
• Brought down inventory cost by optimizing stock holding
• Created synergies between the different functional teams, locations and brands
• Formulated & implemented relationship strategies to maximize profitably chances of securing strategically important new business

Dec 2013 – Aug 2015 · 1 yr 8 mos · Chennai

• Responsibilities:
• Sales and after-sales targets set by the manufacturer
• Budgeted revenue and profit as per the internal annual operating plan
• Secure all quality bonuses – customer satisfaction and sales/after-sales processes
• Liaise with the manufacturer & government departments for smooth operations
• Highlights:
• Increased market share of Audi in the region
• Inculcated culture of focusing on quality of input rather than quantity of output
• Led new initiatives on the digital front – from sourcing prospects, being seen, to taking feedback from customers
• Incorporated strategies and schemes to improve conversion and productivity of the sales team
• Facilitated data aided approach to open up the Sales Team to new ways of thinking
• Devised incentive structure that encouraged profit sharing with the Sales Team
• Augmented footprints in upcountry markets – widened the catchment area

Nov 2013 – Dec 2013 · 1 mo · Bangalore

Apr 2009 – Oct 2013 · 4 yrs 6 mos · Chennai, Mumbai

• Develop the sales team, increase the sales revenue, build the distribution network, improve the profitability, reduce the cost of sales;
• Improve the manpower coverage and the quality of manpower - recruitment, training and development;
• Lead the sales team and managing sales within the cost to sales budget for the area - including the manpower cost, the cost of trade schemes and the cost of depot operations;
• Develop and implement sales strategies to aid the team in meeting the revenue target for the year;
• Design and implement trade tactics to improve market share of our products;
• Identify new engines of growth for the company - new target group of customers, new channels, new offers.

Jun 2003 – Mar 2009 · 5 yrs 9 mos · Chennai

• Improving the quality of the distribution network in the rural markets;
• Communicating clearly the benefits of the products to the rural consumers;
• Making the product available to the rural customers at the place of their choice and the terms of purchase with which they are comfortable;
• Recruiting and training sales and distribution personnel who can connect with the rural customers and take the corporate vision of the Godrej brand forward;
• Ensuring that the business unit achieves the budgeted revenue and contribution figures;
• Optimising the operations in the factory and co-ordinating with supply chain and logistics to reduce cost and improve the contribution margins.

Jan 1999 – Jan 1999 · 0 mo