Twinkle Krishna

Operations Associate

Bengaluru, Karnataka, India21 yrs 8 mos experience
AI Enabled

Key Highlights

  • 21+ years of experience in sales and marketing.
  • Proven track record of driving revenue growth.
  • Adept at leveraging data analytics for customer engagement.
Stackforce AI infers this person is a seasoned sales and marketing leader in the consumer goods and automotive sectors.

Contact

Skills

Core Skills

Sales StrategyBusiness DevelopmentAnalyticsDigital MarketingSales ManagementProfit & Loss ManagementSales Performance

Other Skills

B2B MarketingNational AccountsFinancial LiteracyConsumer ProductsCustomer ExperienceDirect SalesPeople ManagementAccount ManagementProduct OperationsSales ProcessesCustomer LoyaltyCustomer Loyalty ManagementApp DevelopmentProfit/Loss AccountabilityAI for Non-Data Scientists

About

Results-driven sales and marketing professional with 21+ years of experience in consumer goods, luxury auto retail and agri-inputs. Proven track record of driving revenue growth, optimizing operations and leading high-performing teams. Adept at leveraging data analytics and digital tools to enhance customer engagement and profitability Skilled in Scaling Up Revenue, Business Planning, Profit Centre Operations, Sales and Distribution Management, Data Analysis and Interpretation, Using New Technology Tools, Multi-racial Cross-cultural Teams, Customer Relationship Management (CRM), Marketing Strategy, Team Building, New Product Launch, Depot/Inventory Management, Developing New Channels, Rural Marketing. Currently doing the course, "AI for Business Specialization" from Wharton School, University of Pennsylvania through Coursera.

Experience

21 yrs 8 mos
Total Experience
2 yrs 11 mos
Average Tenure
10 mos
Current Experience

Walmart

Sr Manager, Sourcing

Jul 2025Present · 10 mos · Bengaluru, Karnataka, India · On-site

Self-employed

Freelance Consultant

Nov 2024Jun 2025 · 7 mos · Chennai, Tamil Nadu, India · Remote

Aequs engineered plastics

AVP - Business Development (Toys)

Oct 2021May 2024 · 2 yrs 7 mos · Belgaum, Karnataka, India

Sales StrategyB2B MarketingNational AccountsSales PerformanceFinancial LiteracyBusiness Development+5

Funskool

General Manager (Sales & Marketing)

May 2020Jul 2021 · 1 yr 2 mos · Tamil Nadu, India

Sales StrategyAnalyticsB2B MarketingNational AccountsProduct OperationsSales Performance+5

Jubilant motorworks pvt ltd

Senior Vice President (Sales & Marketing)

Sep 2015Apr 2020 · 4 yrs 7 mos · Bengaluru Area, India

  • Responsibilities:
  • Direct monthly planning process; optimise inventory carrying cost
  • Restructure SOP for all sales & marketing processes focusing on quality sales
  • Analyse training gaps and coordinate with Training Agencies/Consultants to develop content and drive training programs for Sales Force
  • Formulate sales pyramid for career progression of employees
  • Head digital initiatives, improving company websites and using social media to drive business
  • Introduce standardised incentive structure to improve productivity
  • Use best practices across markets/brands and leading innovation in sales
  • Drive automation and use IT to improve sales and analyse sales KPIs, administer sales & marketing operations, create marketing strategies
  • Track market dynamics, realign marketing strategies to combat competition
  • Explore market to increase sales and develop new areas for enhancing revenues
  • Steer business planning & performance of channel partners
  • Highlights:
  • Quality Bonus pay-outs through rigorous follow-up on SOP
  • Jubilant dealerships are considered the bellwether for digital initiatives
  • Rolled out Autoninja – app for tracking day-to-day activities of the Sales Team
  • Reduced cost per lead and cost per sale
  • Developed iOS app (Acharya) for need analysis to recommend most suited model for customer’s specific requirements
  • Launched digital marketing initiatives for Porsche, Lamborghini, Maserati; initiated pre-launch lead generation campaign for Morris Garages
  • Effected effective incentive scheme to liquidate cars probably attracting penalty in GST regime
  • Brought down inventory cost by optimizing stock holding
  • Created synergies between the different functional teams, locations and brands
  • Formulated & implemented relationship strategies to maximize profitably chances of securing strategically important new business
Sales StrategyAnalyticsNational AccountsSales PerformanceFinancial LiteracyCustomer Loyalty+6

Audi chennai (jubilant motorworks)

Vice President (Operations)

Dec 2013Aug 2015 · 1 yr 8 mos · Chennai

  • Responsibilities:
  • Sales and after-sales targets set by the manufacturer
  • Budgeted revenue and profit as per the internal annual operating plan
  • Secure all quality bonuses – customer satisfaction and sales/after-sales processes
  • Liaise with the manufacturer & government departments for smooth operations
  • Highlights:
  • Increased market share of Audi in the region
  • Inculcated culture of focusing on quality of input rather than quantity of output
  • Led new initiatives on the digital front – from sourcing prospects, being seen, to taking feedback from customers
  • Incorporated strategies and schemes to improve conversion and productivity of the sales team
  • Facilitated data aided approach to open up the Sales Team to new ways of thinking
  • Devised incentive structure that encouraged profit sharing with the Sales Team
  • Augmented footprints in upcountry markets – widened the catchment area
Profit/Loss AccountabilityProfit & Loss ManagementSales PerformanceFinancial LiteracySales ProcessesCustomer Experience+2

Kasturi & sons, ltd

General Manager (Circulation)

Nov 2013Dec 2013 · 1 mo · Bangalore

People Management

Aw faber castell (i) pvt ltd

General Manager - Sales

Apr 2009Oct 2013 · 4 yrs 6 mos · Chennai, Mumbai

  • Develop the sales team, increase the sales revenue, build the distribution network, improve the profitability, reduce the cost of sales;
  • Improve the manpower coverage and the quality of manpower - recruitment, training and development;
  • Lead the sales team and managing sales within the cost to sales budget for the area - including the manpower cost, the cost of trade schemes and the cost of depot operations;
  • Develop and implement sales strategies to aid the team in meeting the revenue target for the year;
  • Design and implement trade tactics to improve market share of our products;
  • Identify new engines of growth for the company - new target group of customers, new channels, new offers.
Sales StrategyNational AccountsProduct OperationsSales PerformanceFinancial LiteracyBusiness Development+3

Godrej agrovet ltd

Sr Divisional Manager

Jun 2003Mar 2009 · 5 yrs 9 mos · Chennai

  • Improving the quality of the distribution network in the rural markets;
  • Communicating clearly the benefits of the products to the rural consumers;
  • Making the product available to the rural customers at the place of their choice and the terms of purchase with which they are comfortable;
  • Recruiting and training sales and distribution personnel who can connect with the rural customers and take the corporate vision of the Godrej brand forward;
  • Ensuring that the business unit achieves the budgeted revenue and contribution figures;
  • Optimising the operations in the factory and co-ordinating with supply chain and logistics to reduce cost and improve the contribution margins.
Sales StrategyProduct OperationsSales PerformancePeople Management

Harrisons malayalam ltd

Asst Manager (Trainee)

Jan 1999Jan 1999 · 0 mo

Education

Indian Institute of Management, Lucknow

PGDM

Jan 2001Jan 2003

Kerala Agricultural University

B Tech (Dairy) — Dairy Science and Technology

Jan 1993Jan 1998

St Michael's Anglo Indian High School

Jan 1987Jan 1991

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