Shalini Singh

Digital Marketing Specialist

Hyderabad, Telangana, India7 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in managing brand portfolios.
Strong background in advertising and market strategy.
Technical expertise in software development and testing.

Stackforce AI infers this person is a versatile professional in E-commerce and Telecommunications with strong marketing and software development skills.

Contact

Skills

Core Skills

Advertising ManagementMarket StrategySoftware DevelopmentTesting

Other Skills

Market ResearchConsumer BehaviorInfluencer MarketingInbound MarketingMarket AnalysisJavaPythonFunctional TestingRegression TestingCreative WritingScrumData VisualizationSQLTableauMicrosoft Excel

About

I am currently working as a Search specialist at Google. Prior to this, I have worked as a Sales specialist in the Business Development Team of Amazon Advertising where my core responsibility revolved around: 1. Managing a portfolio of 10+ brands across categories like large appliances, home, kitchen and sports. 2. Help the brands grow and meet their business objectives by leveraging the suite of Amazon Ads products. 3. Closing joint marketing plans with the brands, curating their Amazon marketing strategy for objectives like new launches, sustenance, capturing and retaining market share by closely working with internal and external stakeholders. 4. Conduct monthly/quarterly/yearly reviews with the marketing and e comm teams of clients and help them stay ahead of curve via insights, current trends on platform and competitive benchmarking. I have completed my post graduate program in Strategic Marketing and Communications from MICA, Ahmedabad. Prior to that, I have a work experience of 20 Months as a Software Engineer in Ericsson India Global Services Pvt Ltd - a multinational company in the industry of information and communication technology. Apart from technical skills, my inclination is towards creative writing(poems, articles and short stories), open mic performances and creating topical memes. I also love delivering monologues, learning new languages and knowing about various Indian states. A huge fan of Gulzar and Rabindra Nath Tagore!

Experience

7 yrs 8 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 6 mos

Current Experience

Google

2 roles

YouTube Specialist

Jan 2026 – Present · 4 mos

Search Specialist

Nov 2021 – Present · 4 yrs 6 mos

Amazon

Sales Specialist

Apr 2020 – Oct 2021 · 1 yr 6 mos

Joined as a Sales specialist in the Business Development Team of Amazon Advertising where my core responsibilities revolved around:
1. Managing a portfolio of 10+ brands across categories like large appliances, home, Kitchen and sports.
2. Helping the brands grow and meet their e commerce business objectives by leveraging the suite of Amazon Ads products.
3. Closing joint marketing plans with the brands, curating their Amazon marketing strategy for objectives like new launches, sustenance, capturing and retaining market share by closely working with internal and external stakeholders.
4. Conduct monthly/quarterly/yearly reviews with the marketing and e comm teams of clients and help them stay ahead of curve via insights, current trends on platform and competitive benchmarking.

Market ResearchConsumer BehaviorAdvertising ManagementInfluencer MarketingInbound MarketingMarket Strategy+1

Hinduja group limited

Sales And Marketing Intern

Apr 2019 – May 2019 · 1 mo · Mumbai Area, India

Customer Retention | Digital Transformation | Omni Channel Campaign Strategy
Evaluated churn ratio after primary (interviews,door to door surveys) and secondary research to understand the gaps and pain points in customer journey after New Tariff Order.
Worked under the mentor ship of Strategy head for the digital transformation :
Conducted competitive analysis in digital landscape through traffic share,website visits,bounce rate and social media listening to optimize digital effectiveness.
Determined discount strategy based on competitive analysis for bouquets and packages in Hindi and other regional languages.
Evaluated the reach and penetration of Value added service channels in western zone and proposed new propositions for the same

Ericsson india ltd

2 roles

Software Engineer

Sep 2016 – May 2018 · 1 yr 8 mos · Kolkata Area, India

Customer Adaptation Team - Pre and Post Sales of IT Services
Developed services and reusable assets(in Java, Python majorly) for Telecom giants of USA .
Carried out functional and regression testing post development and deployment in the server.
Developed and analysed test cases based on user stories.
Presented and pitched the design proposed to add features in services as per the requirements of the clients .
Designed documents like System Admin Guide and Method of Procedure

JavaPythonFunctional TestingRegression TestingSoftware DevelopmentTesting