Dec 2021 – Apr 2025 · 3 yrs 4 mos · Bengaluru, Karnataka, India

• Led technical product marketing and GTM strategy for Informatica’s flagship MDM, Data Governance, and Marketplace portfolios. Served as the primary bridge between Product Engineering and Global Sales, translating complex technical architectures into value-driven narratives for highly regulated industries.
• 𝐆𝐓𝐌 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Spearheaded the technical GTM for the Intelligent Data Management Cloud (IDMC), driving a 25% increase in qualified technical leads within 24 months through targeted positioning and messaging.
• 𝐀𝐈 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Pioneered the technical launch of CLAIRE (AI-powered metadata engine), positioning Informatica as the industry’s first AI-driven data management platform and simplifying ML concepts for enterprise adoption.
• 𝐒𝐚𝐥𝐞𝐬 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭: Produced 50+ high-fidelity technical assets including reference architectures and white papers that reduced the average sales cycle by 8% and equipped global presales for competitive displacements.
• 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 & 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Tailored technical value propositions to address critical regional requirements, including HIPAA (Healthcare), BCBS (Banking), and ESG Compliance (Oil & Gas).
• 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Secured market dominance in the Cloud Data Governance space by co-developing technical webinars and integration blogs that generated a 15% increase in event engagement.
• 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Directed high-touch technical workshops and hands-on labs at global flagship events, converting complex engineering features into digestible, value-based "how-to" content.

Jul 2019 – Dec 2021 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Orchestrated comprehensive analysis of the Digital Experience Monitoring (DEM) and Observability landscapes; identified critical 20% capability gaps that steered the 18-month Product Roadmap and long-term vision.
• 𝐍𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐧𝐭𝐫𝐲: Spearheaded deep-dive research into SASE and Endpoint Monitoring, driving Catchpoint’s successful GTM entry into two new categories and capturing market share during the 2020 remote-work pivot.
• 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐖𝐢𝐧/𝐋𝐨𝐬𝐬: Built a foundational Win/Loss program for high-value deals ($20k+), uncovering churn triggers that boosted gross retention by 15% within one year.
• 𝐒𝐚𝐥𝐞𝐬 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Developed a real-time Competitive Intelligence Academy and localized battlecards for 15+ rivals, increasing YoY sales win rates by 12% against primary enterprise competitors.
• 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬: Partnered with executive leadership to secure the Gartner Peer Insights ‘Voice of the Customer’ distinction, leveraging customer advocacy to strengthen brand authority.
• 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: Delivered quarterly Market & M&A Intelligence Briefs to the C-suite, providing the strategic data required to recalibrate ARR targets and pricing models.
• 𝐅𝐮𝐥𝐥-𝐂𝐲𝐜𝐥𝐞 𝐆𝐓𝐌: Managed the Go-to-Market strategy for 4+ major feature launches, ensuring competitor-proof positioning and value-based messaging derived from direct field research.

Jul 2015 – Jul 2019 · 4 yrs · Bengaluru, Karnataka, India

• Defined the functional vision for the Halosys Enterprise Mobility Platform, translating complex client requirements into actionable product backlogs and high-fidelity user stories.
• Conducted deep-dive competitive analysis and user research that led to the integration of API management and offline sync, increasing platform adoption across enterprise clients.
• Acted as the primary bridge between technical teams and C-suite stakeholders, ensuring transparency in product velocity and ROI.
• Spearheaded GTM strategies for the mobility practice, contributing to a 9% increase in year-over-year revenue through new logos and account expansion.
• Nurtured key technical partnership with Microsoft, expanding Halosys' footprint in the Retail and Healthcare sector through Marketplace.
• Led end-to-end pre-sales activities, including product demos and RFP responses, maintaining a consistent 40% win rate.
• Leveraged deep product knowledge to provide technical consultancy to prospects, significantly shortening the sales cycle from lead to closure.

Apr 2014 – Jun 2014 · 2 mos · Kochi, Kerala, India