Rohit Agarwal — Co-Founder

Founder | Brand Builder | Marketing & Consumer Products I am currently focused on building brands across two very different but complementary worlds: marketing infrastructure and consumer products. I am the founder of AlphaZegus, a marketing agency that helps gaming, technology and lifestyle brands connect with modern audiences through creators, communities and experiential campaigns. Over the years, we have worked with more than 100 leading brands including Acer, NVIDIA, Intel, H&M and others, helping them reach digital-native audiences through influencer collaborations, gaming ecosystems and large-scale experiential activations. Through AlphaZegus, I have been closely involved in shaping the gaming creator economy playbook in India, working with brands, creators and communities across the ecosystem. Alongside this, I am building Klevay, a new-age cleaning and hygiene brand focused on rethinking everyday cleaning products through smarter formulations, better design and modern consumer thinking. The goal is simple: build products and brands that make everyday routines more efficient, more thoughtful and more future-ready. My interests sit at the intersection of: • creator and community-driven marketing • gaming and digital culture • building modern consumer brands My work and perspectives on the gaming ecosystem and brand building have been featured in Forbes, Economic Times, Times of India, Businessworld and other leading publications, with over 200 media mentions. Recognitions include: • 30 Under 30 Winner (2023 & 2024) • Most Influential Business Leader to Watch Out for in 2025 – Businessworld I enjoy conversations around brand building, the creator economy, gaming culture and new-age consumer products. If you are building something interesting, exploring creator-led marketing, or working on modern consumer brands, feel free to connect.

Stackforce AI infers this person is a Marketing and Brand Development expert with a focus on Gaming and Consumer Products.

Location: Mumbai, Maharashtra, India

Experience: 6 yrs 6 mos

Skills

Creator & Influencer Marketing
Experiential Marketing
Digital Marketing
Client Management
Marketing Strategy
Brand Development
Brand Strategy
Branding
Sales Campaigns

Career Highlights

Founder of a successful marketing agency.
Recognized in Forbes 30 Under 30 for two consecutive years.
Expert in creator-led marketing and experiential campaigns.

Work Experience

AlphaZegus Marketing (OPC) Private Limited

Founder & Director (5 yrs 1 mo)

Blink Digital

Account Manager (2 yrs 9 mos)

Being Her E-Com Pvt Ltd

Head Of Digital Marketing (9 mos)

Ladies Special

Operations Director (1 yr)

iThrive Counselling

Marketing Consultant (4 yrs 7 mos)

Aasaan

Social Media Intern (1 mo)

AZeotropy, IIT Bombay

Campus Ambassador (7 mos)

Gesture Jewelry

Marketing Consultant (2 yrs 10 mos)

Cafe Klatsch

Marketing Consultant (4 yrs)

Jasubhai Group

Organizer & Marketing Strategist of Student Outreach Program, ChemTech World Expo 2015 & 2017 (2 yrs 6 mos)

Education

Bachelor of Engineering (B.E.) at Dwarkadas J. Sanghvi College of Engineering

Under Graduation at Utpal Sanghvi Global School (USGS)

Rohit Agarwal

Co-Founder

Mumbai, Maharashtra, India6 yrs 6 mos experience

AI Enabled

Key Highlights

Founder of a successful marketing agency.
Recognized in Forbes 30 Under 30 for two consecutive years.
Expert in creator-led marketing and experiential campaigns.

Stackforce AI infers this person is a Marketing and Brand Development expert with a focus on Gaming and Consumer Products.

Contact

Skills

Core Skills

Creator & Influencer MarketingExperiential MarketingDigital MarketingClient ManagementMarketing StrategyBrand DevelopmentBrand StrategyBrandingSales Campaigns

Other Skills

Content DevelopmentInfluencer marketingCampaign strategyInfluencer managementEvent managementDirect to Consumer MarketingArtificial Intelligence (AI)Gaming IndustryLuxury LifestyleMarketingManagementSocial Media MarketingChemical EngineeringLeadershipProject Management

About

Experience

6 yrs 6 mos

Total Experience

1 yr 6 mos

Average Tenure

Current Experience

Alphazegus marketing (opc) private limited

Founder & Director

Apr 2021 – Present · 5 yrs 1 mo · Mumbai, Maharashtra, India

AlphaZegus is a new-age marketing agency helping gaming, technology and lifestyle brands connect with modern audiences through creators, communities and experiential campaigns.
We work at the intersection of gaming culture, creator ecosystems and brand experiences, helping companies engage digital-native audiences beyond traditional advertising.
Over the years, AlphaZegus has partnered with leading international brands including Acer, NVIDIA, Intel, MSI, Logitech, H&M and others, delivering campaigns across influencer marketing, gaming ecosystems and on-ground activations.
Key focus areas include:
Creator & influencer marketing campaigns
Gaming and esports ecosystem marketing
Experiential marketing & brand activations
Campaign strategy and audience engagement
Community-driven brand building
Alongside large brand campaigns, we also collaborate with high-potential emerging businesses, supporting them through strategic marketing initiatives designed to accelerate growth and visibility.
More about our work: www.alphazegus.com

Content DevelopmentCreator & influencer marketingExperiential marketing

Blink digital

Account Manager

Jun 2018 – Mar 2021 · 2 yrs 9 mos · Mumbai Metropolitan Region

Key Clients I have worked with:
● Intel - Managed the entire Gaming mandate for Intel India - Social+Digital amplification, Influencer management, on-ground activations, Indian & International flagship gaming events (ESL One Mumbai), game launches, etc. Also manage certain gaming & b2b mandates for the Asia-Pacific region.
● Amazon.in - Managed the social+digital mandates & on-ground activations for major Amazon India sales - (Amazon Prime Day, Amazon Freedom Sale, Amazon Great Indian Sale)
● Amazon Exclusives - Managed the social+digital mandate multiple smartphone & consumer electronics launch campaigns (OnePlus 7, OnePlus 6T, MI TV, D:FY, Amazon Electronics)
A few other clients I've worked with:
● Amazon Pay
● Borosil
● Shell
● Neutrogena (Johnson & Johnson)
● Amazon Kindle
● Amazon Echo India
● ICICI HFC
● Kirloskar Group
● Ahmedabad University
Blink Digital is a full-service digital agency in Mumbai that lies at the intersection of art, technology and culture to create innovative brand experiences.
At Blink Digital, my key duties & responsibilities are to:
● Serve as the key, day-to-day agency representative for our clients
● Oversee internal Marketing department operational work
● Implement tactical plans and daily program execution to accomplish our client's
marketing objectives
● Develop strategic and creative briefs on par with agency and client standards
● Participate in the client planning process, including situation analysis, digital media
planning, and marketing plan development
● Collaborate with creative and interactive departments to digital strategy, review concepts
and develop client presentations
● Execute media management aspects of planning and execution
Awards Won:
● IAMAI Award for Best use of AR/VR in a Marketing Campaign - When the world of Prime comes to you - with Amazon India (https://www.youtube.com/watch?v=hL3TceENmFg&t=2s)
Visit www.blinkdigital.in to know more.

Digital marketingClient management

Being her e-com pvt ltd

Head Of Digital Marketing

Aug 2017 – May 2018 · 9 mos · Mumbai Metropolitan Region

As the Head of Digital Marketing, my work involved strategic planning and execution of branding & marketing activities for the brands listed under the company. I also conducted marketing consultation and provided marketing services to clients outside of the organisation, as part of our organisational mission (Empowering women across the globe to set up their own business, thus enabling them to become financially and socially independent).
Being Her E-Com Pvt Ltd is a social enterprise, that applies commercial strategies to maximize improvements in the financial and social well-being of women all over the world.
Visit: www.beingher.com to know more about this organization.

Digital marketingBranding

Ladies special

Operations Director

Feb 2017 – Feb 2018 · 1 yr · Mumbai Metropolitan Region

A project started with college friends, Ladies Special is an initiative to reach out to women of Mumbai and share their story with the world. My role involved providing consultation to drive marketing efforts, develop and maintain the website & direct operations.
Visit www.ladiespecial.com to know more.

Marketing strategyBrand development

Ithrive counselling

Marketing Consultant

Aug 2016 – Mar 2021 · 4 yrs 7 mos · Mumbai Metropolitan Region

iThrive™ is a counselling agency providing holistic psychotherapy solutions. My role was to explore B2B & B2C opportunities, and to create physical and digital marketing material to reach out to these prospects.
I've been involved in growing the brand from scratch, which now stands as the #1 counselling agency in West Mumbai.
Visit www.ithrive.in to know more.

Marketing strategyBrand development

Aasaan

Social Media Intern

Oct 2015 – Nov 2015 · 1 mo · Mumbai Metropolitan Region

Aasaan is a personal assistant application which aims to make lives aasaan (easy). My role involved creating social media strategies to create awareness and drive engagement with age group 13-25. Awarded with "Letter of Recommendation" for my contribution towards Social Media Marketing.

Azeotropy, iit bombay

Campus Ambassador

Sep 2015 – Apr 2016 · 7 mos · Mumbai Metropolitan Region

Awarded with "Letter of Excellence" for being one of the top 10 ambassadors across the globe.

Gesture jewelry

Marketing Consultant

Jul 2015 – May 2018 · 2 yrs 10 mos · Mumbai, Maharashtra, India

Gesture Jewelry™ is a Lifestyle Jewelry brand based out of Mumbai, and my role involved strategizing and executing marketing & sales campaigns to grow the brand.
Visit www.gesturejewelry.com to know more.

Marketing strategySales campaigns

Cafe klatsch

Marketing Consultant

Jun 2015 – Jun 2019 · 4 yrs · Navsari

Cafe Klatsch is a cafe-themed restaurant in Navsari, Gujarat. As a marketing consultant, my role involved analyzing audience sentiments and providing solutions that increased brand affinity. My work also included strategizing and executing digital & on-ground campaigns for the brand.
Visit www.cafeklatsch.in to know more.

Digital marketingBrand strategy

Jasubhai group

Organizer & Marketing Strategist of Student Outreach Program, ChemTech World Expo 2015 & 2017

Aug 2014 – Feb 2017 · 2 yrs 6 mos · Bombay Exhibition Centre

Student Outreach Program by ChemTech World Expo is Asia's largest and World's second largest Industrial and Automation Tech Expo. It is an event which aims to bridge the gap between the industrialists and the students of Chemical Engineering. My role involved developing digital marketing campaigns to reach out to students across India, thereby minimizing offline marketing costs.

Marketing strategyDigital marketing