Falguni Sharma

Business Development Executive

Noida, Uttar Pradesh, India9 yrs 4 mos experience

Highly Stable

Key Highlights

Drove significant growth for major telecom merchants.
Transformed loss-making accounts into profitable ventures.
Expert in end-to-end campaign management.

Stackforce AI infers this person is a Strategic Marketing professional with expertise in Fintech and Business Growth.

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Skills

Core Skills

Strategic MarketingPnl ManagementMarketing

Other Skills

PnLperformance analyticsPositioning (Marketing)P&L ManagementNegotiationpr & mediaEvent PlanningPerformance Analysis

About

Hello! I am Falguni Sharma, a Strategic Marketing & Business Growth professional with over 8 years of experience in driving impactful marketing strategies and campaigns for leading merchants, telecom providers, and financial institutions. My expertise lies in end-to-end campaign management, where I spearhead both online and offline initiatives, ensuring maximum return on investment through targeted promotions and effective branding. I have a proven track record of securing exclusive promotional properties and enhancing brand visibility through strong relationship management. Throughout my career, I have successfully transformed loss-making accounts into profitable ventures, optimizing costs and improving gross margins significantly. My skills in merchant relationship management, negotiation, and cross-functional collaboration have enabled me to drive substantial growth for key clients. I am passionate about leveraging data-driven marketing strategies to enhance campaign effectiveness and customer acquisition. Key Achievements: - Drove a volume growth for major merchants like Airtel, Tata Play, and Jio during campaign periods through strategic collaborations. - Improved gross margins across major telecom providers, resulting in a financial uplift. - Successfully managed end-to-end marketing for Utilities, overseeing comprehensive online and offline campaigns.

Experience

9 yrs 4 mos

Total Experience

9 yrs 4 mos

Average Tenure

9 yrs 4 mos

Current Experience

Paytm

4 roles

Junior Manager

Promoted

Jul 2024 – Present · 1 yr 10 mos

In my current role at Paytm, I oversee business growth for Telco & Recharges and Municipal Corporations, leading end-to-end marketing for Utilities I manage campaigns and offers, track competitor marketing, and coordinate storefront banners with the central marketing team while handling campaign budgets and monthly P&L management. My responsibilities also include executing comprehensive online and offline marketing campaigns, collaborating with the central marketing team, and supporting the sales team with marketing assets. Additionally, I spearhead offline vertical marketing initiatives, securing bank offers to drive adoption and transaction volumes across various channels.
Achievements: I have successfully driven significant growth in transaction volumes and customer engagement through strategic marketing initiatives. My efforts in negotiating rates and managing vendor payments have optimized our marketing budget, leading to enhanced profitability. I have also played a key role in managing end-to-end initiatives for Paytm Wallet, Paytm Postpaid, UPI, and bank offers, contributing to substantial revenue growth.

MarketingPnLperformance analyticsStrategic MarketingPositioning (Marketing)P&L Management+4