Sep 2024 – Present · 1 yr 8 mos · Gurugram · On-site

• Lead brand partnership and co-marketing strategy across multiple consumer categories, designing value-driven collaborations that strengthen brand relevance and cultural presence.
• Spearhead above-the-line (ATL) campaign refreshes and city-wide brand changeovers, ensuring consistent, insight-led storytelling across offline and digital touchpoints.
• Plan and direct content and brand shoots especially for Festive Ads and Social Content for a newly launched blinkit social media page @whatsonblinkit as one of the founding members, aligning visual narratives with seasonal moments, cultural trends, and brand tonality.
• Drive influencer marketing strategy end-to-end — from identifying creator-brand affinity, crafting storytelling frameworks, negotiating deliverables, to evaluating performance impact.
• Facilitate cross-functional collaboration with category teams, digital marketing, creative partners, and leadership to maintain seamless campaign execution and brand coherence.
• Oversee end-to-end production for digital ad films and branded content, managing ideation, scripting, creative direction, talent engagement, and final rollout.
• Cultivate long-term creator and brand partner relationships, rooted in shared values, community building, and authentic audience engagement.