Davinder Yadav (he/him)

Business Development Executive

Gurugram, Haryana, India13 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 20x ROAS through digital funnel optimization.
Led digital transformation strategy for multiple regions.
Mentored future leaders as a Mentor of Change.

Stackforce AI infers this person is a B2C Growth and Product Leader with expertise in Digital Marketing and Transformation.

Contact

Skills

Core Skills

Direct To Consumer MarketingGrowth StrategiesProduct ManagementDigital Transformation

Other Skills

Second order thinkingDigital MarketingMarket ResearchMedia PlanningSocial Media MarketingTeam ManagementProject PlanningMarketing StrategyB2B MarketingE-commerceMarketing ResearchBrand ManagementAdvertisingContent MarketingGoogle Analytics

About

I am a Growth and Product Leader (IIM Kashipur Dual Medalist) with a 13-year track record of driving 'multiplier effects' across global organizations like Samsung and Daikin. At Samsung India, I currently serve as Growth Lead (DGM) for the D2C motion. My focus is on optimizing the digital funnel and scaling identity-based motions (Corporate+ and Student+). By optimizing the consumer journey amd offering, my team and I have pushed app order share to 65% while maintaining a 20x ROAS. Before Samsung, I spent over 5 years at Daikin, where I wore a dual hat: Global Strategy: I was the only non-Japanese nominee selected to drive the digital transformation strategy from the Global Headquarters in Osaka, Japan, for Asia Oceania and Latin American subsidiaries. Local Execution: Simultaneously, I led the Product Development process for India, helping maintain our position as the No. 1 brand in the HVAC equipment industry by volume. I am passionate about mentoring the next generation as a Mentor of Change for Niti Ayog and leverage my background as IIM Kashipur Student Council President to build high-performing, cross-functional teams. P.S.: All views expressed here are personal and do not represent my organization in any way.

Experience

13 yrs 11 mos

Total Experience

2 yrs 9 mos

Average Tenure

3 yrs 10 mos

Current Experience

Samsung india

2 roles

Growth Lead - DGM, EPP (D2C Motion)

Mar 2025 – Present · 1 yr 2 mos · Gurugram, Haryana, India

Strategized and implemented the Corporate+ and Student+ identity motions, which currently contribute 80% of motion revenue.
Optimized the digital funnel across the consumer journey, achieving a 20x ROAS.
Led App journey optimization and the enablement of new features, driving App adoption to a 65% order share.
Awarded the RAVE Award (2024) for planning and executing 360-degree EPP marketing campaign.

Second order thinkingDirect to Consumer MarketingGrowth Strategies

Growth Lead - Chief manager, EPP (D2C Motion)

Jul 2022 – Mar 2025 · 2 yrs 8 mos · Gurugram, Haryana, India

Second order thinkingDirect to Consumer MarketingGrowth Strategies

Daikin airconditioning india pvt. ltd.

2 roles

Product Marketing Manager

Oct 2016 – Jun 2022 · 5 yrs 8 mos · Gurgaon, India

> Japan (Daikin Industries Ltd.)
Strategized organization wide Digital transformation and bring stakeholders on board for Asia Oceania and Latin American subsidiaries.
Conceptualized and implemented Knowledge sharing platform to leverage Affiliates tacit knowledge. • Assisted Asia Oceania & Latin American countries in developing Online channel strategy and getting equipped to handle evolving consumer behavior.
> India (Daikin India)
| Product Management |
Managed Product pricing, Discounting structure, Sales schemes to achieve SBU Strategic Plans.
Planned and executed the business budget inclusive of Product mix as well as Inventory planning for the seasonality.
Created customer insight generation program which includes Market research to develop Product road map of Residential air conditioners (B2C).
Improvised the Go to market strategy to attain Innovative Product positioning in Year 2020.
| Digital Marketing |
Created and launched integrated season campaigns to drive awareness (Search Engine Marketing & DSP).
Launched and Optimize Digital sales campaign on Amazon which lead to best in class ROAS.
Planned and implemented Search engine optimization, Backlinking, Content marketing strategy and Social Media Strategy to drive corporate website traffic.
Developed Online Reputation Management process with relevant stakeholders and executed the same.
| Online Sales Strategy |
Developed cross functional processes across SCM, Warehouse, Sales, Production and Vendors for Marketplace alliances (Amazon, Flipkart & TataCliq) and company-owned Ecommerce platform.
Implemented Demand generation program and Customer satisfaction program for marketplaces as well as Company owned Ecommerce platform.

Product ManagementSecond order thinkingGrowth StrategiesDigital Transformation

Summer Intern

Apr 2015 – May 2015 · 1 mo · Gurugram, Haryana, India

Project: Efficiency improvement of existing marketing channels (Delhi-NCR)

Samsung electronics

Utilities Engineer-2

Jun 2012 – Jun 2014 · 2 yrs · Noida, Uttar Pradesh, India

Led eight members mechanical maintenance team and achieved North-star metric of Zero Production
Breakdown in 2013.
Architected the vendor work quality system and performed cost scenario analysis of vendors

Skh sheet metals components limited

Maintenance Executive

Feb 2011 – May 2012 · 1 yr 3 mos · Gurugram, Haryana, India

Steered the 10 members’ Press shop maintenance team and increased MTBF to 30 days from 20 days.
SAP(PM) Roll out: Architected the requirements of Plant Maintenance department to configure in SAP
PM module and achieved successful roll out by drive adoption measures.