Rakesh Tahiliani

Design Manager

South Delhi, Delhi, India18 yrs 3 mos experience

Key Highlights

Over 18 years of experience in consumer marketing.
Led successful marketing campaigns with multiple awards.
Expert in P&L management and brand development.

Stackforce AI infers this person is a seasoned B2C marketing leader with extensive experience in FMCG and digital marketing.

Contact

Skills

Core Skills

Product MarketingP&l ManagementBrand ManagementMarketing StrategyBrand DevelopmentBusiness Strategy

Other Skills

Marketing CampaignsMarketing Budget ManagementDigital MarketingE-CommerceDirect to Consumer MarketingBrand AnalysisCustomer InsightKey Account ManagementTrade MarketingDistributed Team ManagementMarketing ResearchTeam ManagementMarketing ManagementFast-Moving Consumer Goods (FMCG)Product Management

About

Seasoned business leader, consumer marketer with over 18 years of experience in building diverse categories and brands. Rich experience in P&L custodianship, business strategy, integrated marketing, ecommerce, digital and innovation management across highly competitive categories like Hair oils, Oral care, Malted food drink, Shampoo & Health supplements & Smart Phones. Presently leading marketing for the Samsung Galaxy A Series business with complete P&L responsibility. Specialties: Brand Building, Category Management & Strategy, E-business (e-commerce & website), Brand Transformation, P&L management (Driving Profitable Growth), Insights & Communication development, Product Innovation, Digital Marketing, Media Management, Market Research, S&D, Build Talent & Team building.

Experience

18 yrs 3 mos

Total Experience

5 yrs 10 mos

Average Tenure

7 mos

Current Experience

Samsung india

Director Marketing - Samsung India (Smartphone Division)

Sep 2025 – Present · 7 mos · Gurugram, Haryana, India

Leading Product Marketing for Samsung Galaxy A Series

Product MarketingP&L Management

Dabur india limited

2 roles

Marketing Lead - Dabur Hair Oils

Promoted

Jun 2024 – Sep 2025 · 1 yr 3 mos · Ghaziabad, Uttar Pradesh, India

Leading Marketing for Dabur’s flagship personal care category Dabur Hair Oils with complete P&L responsibility.

P&L ManagementBrand Management

AGM-MARKETING (Health Supplements- Dabur Chyawanprash, Dabur Glucose, Dabur Vita & Nutraceuticals)

Oct 2022 – May 2024 · 1 yr 7 mos · Ghaziabad, Uttar Pradesh, India

Leading marketing for Dabur’s flagship health brands Dabur Chyawanprash, Dabur Glucose, Dabur Vita & Nutraceuticals with complete P&L responsibility.
Launched award winning new campaign on Dabur Chyawanprash ‘Dawai Ki Dukaan’, Won Silver at Effies, won multiple digital awards at ET DigiPlus, The MADDIES & MOBEXX awards.

Marketing CampaignsMarketing Budget ManagementMarketing StrategyP&L Management

Vansaar (riaan wellness pvt. ltd.)

Head of Marketing & Co-founder VANSAAR (Riaan Wellness)

Oct 2020 – Sep 2022 · 1 yr 11 mos · Gurugram, Haryana, India

Founding member at Riaan Wellness, a health care start-up. Launched a new brand VANSAAR (ayurvedic health care) across Digital (E-comm & DtoC) & Traditional trade with complete P&L responsibility.
Built a 30+cr business in a short span of 17 months with a robust future NPD pipeline.

Marketing CampaignsE-CommerceDirect to Consumer MarketingMarketing Budget ManagementDigital MarketingP&L Management+1

Dabur india limited

5 roles

Category Head (Senior Marketing Manager) - Dabur Hair Oils

Promoted

Oct 2017 – Sep 2020 · 2 yrs 11 mos

Led Dabur’s largest, Hair Oils category, comprising of flagship brand Dabur Amla Hair oil along with 8 key hair oil brands, with a Turnover of ~1200+cr with complete P&L responsibility.
2018-20: Played a pivotal role in Turnaround of Dabur Hair Oils category, resulting in Dabur Oils growing faster than category consistently for 9 Quarters, resulting in 140 bps gain in MS Volume.
New Launches: Expanded Dabur’s presence across sub-categories of hair oils, with 6 launches over 4 years namely Dabur Anmol Jasmine, Vatika Jasmine, Brahmi Amla, Badaam Amla, Dabur Amla Kids & Dabur Amla Aloe Vera.
Ideated & executed a unique Radio Campaign (radio+digital) on 104.8 FM “Dabur Amla, What Women Want”. The Campaign won Golden Mike Awards for Effectiveness & Creativity.

Marketing CampaignsMarketing Budget ManagementP&L ManagementBrand Management

Group Product Manager-Dabur Hair Care

Jun 2014 – Sep 2017 · 3 yrs 3 mos

Managed leading brands of Dabur's Hair Care category, like Dabur Amla, Vatika Hair Oil, Dabur Anmol Coconut Oil, Dabur Almond Hair Oil & Vatika Shampoo with complete P&L responsibility.

Marketing CampaignsMarketing Budget ManagementP&L ManagementBrand Management

Senior Product Manager/Product Manager

Apr 2010 – May 2014 · 4 yrs 1 mo

Managed one of the leading brands of Dabur's Oral Care category, Dabur Babool Toothpaste and Dabur Chyawan Junior, a malted food drink brand with complete P&L responsibility.

Marketing CampaignsMarketing Budget ManagementP&L ManagementBrand Management

Area Manager - Consumer Care Division

Promoted

Feb 2008 – Mar 2010 · 2 yrs 1 mo

Area Sales Manager- Consumer Care Division for Chattisgarh State.
Key Responsibilities: Managing Sales & Distribution of Dabur products in Chattisgarh state. Development and Deployment of Sales Distribution system in the state.
Received Best Area Head award for consecutive two years in sales stint.

Marketing CampaignsMarketing Budget ManagementP&L ManagementBrand Management