Siddhant Anand

Performance Marketing Manager

Gurugram, Haryana, India6 yrs 5 mos experience

Highly Stable

Key Highlights

6+ years of digital marketing experience.
Proven track record in driving revenue growth.
Expert in managing cross-functional teams.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in E-commerce and Performance Marketing.

Contact

Skills

Core Skills

Performance MarketingBusiness StrategyDigital Marketing

Other Skills

Google AdsMeta AdsSnapchat AdsLinkedIn AdsAffiliate PartnershipsAnalyticsFacebook AdsMarketing StrategyData StructuresKeyword ResearchLink BuildingSearch Engine Optimization (SEO)

About

A Digital Marketer with a 6+ years of experience. Known for creating positive workplace culture and high-performing teams. Equipped with a track record of driving revenue and traffic, I excel at crafting innovative campaigns and managing cross- functional teams. Experience of working on multiple segments:- E-commerce, OTT, BFSI, Fintech with an Omni Channel Approach.

Experience

6 yrs 5 mos

Total Experience

2 yrs 8 mos

Average Tenure

1 yr

Current Experience

Blinkit

Manager Performance & Growth

May 2025 – Present · 1 yr

Lenskart.com

Manager digital marketing

Jun 2023 – May 2025 · 1 yr 11 mos · India

Driving user growth and retention for Lenskart App/Web across multiple
channels- Google, Meta, Snapchat, LinkedIn & Affiliate Partnerships.
Increased new customer acquisition and app retention while generating 45%
incremental online revenue and improving ROAS by 35%.
Successfully increased store footfall by 20% integrating online campaigns with
Omni-Channel strategies.
Leveraged analytics tools to enhance conversion rates by 25% and reduce
customer acquisition costs by 30%.

Business StrategyPerformance Marketing

Merkle sokrati

3 roles

Manager - Digital Marketing

Promoted

Sep 2022 – Jun 2023 · 9 mos

Successfully managed 8-10 Cr Spends monthly & have ability to handle clients end-to-end & deliver estimated growth.
Contributing to build effective process management, mentoring teammates, reducing product & execution inefficiencies.
Part of BD initiatives in the company to rope in new clients. Built sales pitches, audits & multichannel annual digital plans to convert new clients.
Ability to formulate & envision strategy for new clients as well have ability to turn around struggling clients.

Senior Business Analyst

Promoted

Dec 2020 – Sep 2022 · 1 yr 9 mos

Ability to handle Multiple clients portfolio on all aspects (Search, Discovery, Display, Performance Max & App Campaigns).
Understanding client goals, creating and executing strategies to Achieve these goals.
Able to summarize business needs of clients to get effective technology solutions.
Responsible for planning, implementation and managing client’s SEO, ASO & YouTube SEO strategy.
Achieved 96% growth in organic traffic & 62% growth in revenue for an ecommerce client.

Business Analyst - Digital marketing

Nov 2019 – Nov 2020 · 1 yr

Handled Bulk Executions and campaign launches for E-Commerce & OTT Clients.
Responsible for executing end to end tasks and planning of 3-4 Clients.
Published a blog on on AMP (Accelerated Mobile pages) & posted some videos on E-Comm Best practices.
Achieved the Top 3 position for most of the non-branded keywords for an ecommerce client.