Jun 2017 – Aug 2017 · 2 mos

Jun 2016 – Jun 2017 · 1 yr

• Voice of Customer, Social Media Analysis, Social Listening and Digital Experience
• Managing and analyzing voice of customer surveys across Fidelity’s retail website
• Interpreting customer feedback by using text mining and analytics to highlight gaps and improvements in current digital experience
• Single POC for driving and scaling up social listening as a new capability in the team
• Assessing current content strategy by combining insights through social listening and SEO keywords
• Social listening analysis to monitor brand perception, content strategy, sentiment around new and existing products, and competitive benchmarking
• Tracking and analyzing KPIs to assess social media strategy of Fidelity across all channels (Facebook, Twitter, Google+, Youtube)
• Using Adobe tool, SiteCatalyst to measure key traffic variables and conversions from social media posts
• Deep dives and exploratory ad hoc analysis of digital data to share actionable insights with business stakeholders – Product, Mobile and Digital Experience Teams

May 2015 – May 2016 · 1 yr

• Business Intelligence, Market Insights, Competitive Analysis, Consulting, Story Boarding
• Worked on key projects:
• Assessing the impact of industry consolidation, and M&As on Fidelity’s business
• Building a competitive analysis grid on trends in the US retirement Industry
• Creating competitor deep-dive profiles to support sales managers with up-to-date information
• Studying competitors’ landscape and providing insights to Acquisition Marketing team for targeting prospects
• Tracking, analysing and reporting deal data to the sales strategy team

May 2014 – May 2015 · 1 yr

• Business Intelligence, Market Insights, Competitive Analysis, Consulting, Story Boarding

Aug 2013 – Oct 2013 · 2 mos · Bangalore

• Primary Research & Analysis on 'Tablet Usage in Bangalore'
• Identified key trends in usage and customer preferences through analysis of over 80 responses
• Presented final findings and made recommendations

Jan 2013 – Jan 2013 · 0 mo

Jun 2012 – Mar 2014 · 1 yr 9 mos · Bangalore

• Organizing and executive corporate events which included speaker management, sponsorship and event ownership